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Industry-Specific

Supermarket Shopping Attitudes and Habits Survey

Captures how shoppers choose, evaluate, and switch between grocery stores and channels — price sensitivity, loyalty behavior, and channel mix — for retail and CPG researchers. An AI follow-up interview digs into the real story behind a shopper's most recent store choice or channel switch, beyond what a closed question can capture.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your grocery shopping habits! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want to understand how you actually shop. This should take about 5 minutes.

Q02
選択式必須

In the last 30 days, how many separate trips did you make to buy groceries?

  • 1-2 trips
  • 3-5 trips
  • 6-10 trips
  • More than 10 trips
Q03
プルダウン必須

Which type of store do you use most often for your grocery shopping?

  • Traditional supermarket chain
  • Discount or value grocery chain
  • Warehouse club
  • Online-only grocery delivery service
  • Local or independent grocer
  • Other
Q04
オピニオンスケール必須

Overall, how satisfied are you with the store you use most often?

スケール: 1 – 7
最小:Extremely dissatisfied最大:Extremely satisfied
Q05
マトリクス必須

How much do you agree with the following statements about your grocery shopping?

5行 × 5列
  • I actively compare prices before buying groceries
  • I stick to the same brands even when a cheaper option is available
  • I plan my shopping trips around sales and promotions
  • I try to buy fresh, minimally processed foods
  • I feel rushed or stressed when grocery shopping
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
ベスト・ワースト選択（MaxDiff）必須

When choosing which store to shop at, which of these matter most to you, and which matter least?

  • Price of products
  • Convenient location
  • Product quality and freshness
  • Variety and selection
  • Loyalty program rewards
  • Ease of online ordering
  • Store cleanliness and layout
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
ポイント配分必須

Thinking about your total grocery spending, how do you split it across these types of shopping? Please allocate 100 points in total.

  • Large supermarket (in-store)
  • Discount or value grocery store
  • Online grocery delivery
  • Click-and-collect pickup
  • Local specialty shop or farmers market
100ポイントを配分
Q08
選択式必須

How many grocery store loyalty or rewards programs are you currently enrolled in?

  • None
  • One
  • Two
  • Three or more
Q09
AIインタビュー

Anchor on the store type the respondent said they use most and reconstruct the real story behind why: what first drew them there, and whether anything has recently made them consider trying a different store or channel. If they mentioned 'Other' as their main store, ask them to describe it. If they said they compare prices or plan around sales, probe a specific recent example of when that changed their behavior. Ask what would actually make them switch away from their current main store.

Q10
選択式

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
選択式

How many people, including yourself, live in your household?

  • 1
  • 2
  • 3-4
  • 5 or more
  • Prefer not to say
Q12
選択式

What is your total annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
メッセージ

That wraps things up — thank you for sharing how you shop! Your responses will be combined with others to help retailers and brands understand what really drives grocery shopping decisions.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines closed-ended metrics — trip frequency, store type, satisfaction, loyalty program enrollment, MaxDiff on choice drivers, and constant-sum spend allocation across channels — with a dedicated AI follow-up interview that reconstructs the real story behind a shopper's most recent store choice or channel switch.
  • The AI interview explicitly anchors on the store type each respondent said they use most, so probing is personalized rather than generic, surfacing context (price, convenience, a bad experience) that closed questions can't capture.
  • Includes a matrix of grocery-shopping attitude statements plus standard demographic segmentation (age, household size, income) so retail/CPG researchers can slice qualitative themes against quantitative behavior.
  • Every AI-driven question's prompt logic is transparent and reports are auto-generated, removing manual coding of open-ended responses.

QuestionPro

Supermarket Shopping Attitudes Survey Template

This is a direct topical match — a ready-to-field template covering grocery shopping habits and attitudes on an established survey platform. It likely includes standard closed-ended questions on store choice, frequency, and satisfaction, backed by QuestionPro's broader analytics suite. It is a static questionnaire rather than one built around conversational follow-up.

優れている点

  • Established, well-known survey platform with broad template library and reporting tools
  • Purpose-built template for the same supermarket/grocery shopping topic
  • Likely supports standard cross-tabulation and demographic segmentation

物足りない点

  • No adaptive AI follow-up interview to probe the reasoning behind a store switch or channel choice
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent AI prompt methodology disclosed

よくあるご質問

「Supermarket Shopping Attitudes and Habits Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your grocery shopping habits! Your responses are completely confidential and an…」・「In the last 30 days, how many separate trips did you make to buy groceries?」・「Which type of store do you use most often for your grocery shopping?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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