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Industry-Specific

Online Purchasing Habits and Decision Drivers Survey

Measures how often people shop online, what actually drives a buy-or-abandon decision, and where friction shows up in checkout, delivery, and returns. An AI follow-up interview reconstructs a real recent purchase (or near-purchase) moment instead of relying on generic satisfaction ratings, making it useful for e-commerce and retail teams diagnosing drop-off.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We're trying to understand how you shop online — what makes you buy, what makes you hesitate, and what could be easier. Your responses are completely confidential and anonymized. This takes about 8 minutes and there are no right or wrong answers.

Q02
選択式必須

In the last 3 months, how often have you made a purchase online?

  • Not at all
  • Once
  • 2-3 times
  • 4-10 times
  • More than 10 times
Q03
選択式

What was the most recent thing you bought online?

  • Clothing or footwear
  • Electronics or gadgets
  • Home or household goods
  • Groceries or food delivery
  • Health or beauty products
  • Digital product or subscription
  • Something else
Q04
ベスト・ワースト選択（MaxDiff）必須

When deciding whether to buy from an online store, which of these matter most to you — and which matter least?

  • Price compared to alternatives
  • Shipping speed
  • Shipping cost
  • Product reviews and ratings
  • Easy return or refund policy
  • Trust in the brand or seller
  • How easy the website is to use
  • Range of products available
  • Availability of preferred payment methods
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q05
マトリクス必須

How much do you agree with each statement about your recent online shopping experiences?

5行 × 5列
  • Checkout was quick and straightforward
  • I trusted the site with my payment details
  • Delivery arrived when it was promised
  • It was easy to track my order
  • Returning or exchanging an item was hassle-free
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
選択式

In the last 3 months, what has caused you to add items to a cart online but not complete the purchase?

  • Shipping cost was higher than expected
  • Delivery would take too long
  • Had to create an account
  • Found a cheaper price elsewhere
  • Payment or checkout process was confusing
  • Wasn't sure about the return policy
  • Just wanted to compare, wasn't ready to buy
Q07
オピニオンスケール必須

How likely are you to recommend the online store you shop with most often to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
価格感度分析（Van Westendorp）

Think about (Replace with your product or service, e.g. 'a mid-range wireless headphone') sold online. (Template note: swap in the specific product or service you're pricing before launching.)

  • At what price would you consider this product so cheap that you'd question its quality?
  • At what price would you consider this product a bargain — a great buy for the money?
  • At what price would you consider this product starting to get expensive, but still worth considering?
  • At what price would you consider this product too expensive to consider buying?
Q09
評価スケール

Overall, how would you rate the returns or refund process at the online stores you shop with?

範囲: 1 – 5
最小:Very poor最大:Excellent
Q10
AIインタビュー

Ask the respondent to walk through the most recent time they either abandoned an online cart or almost didn't complete a purchase. Anchor on specifics: what were they buying, at what step did they hesitate or stop, and what would have changed their mind. If they say they always complete purchases without hesitation, probe instead for a time a purchase experience frustrated or surprised them after the order was placed.

Q11
メッセージ

Just a few quick details to help us group responses — all optional.

Q12
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

Which best describes your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q14
メッセージ

Thanks so much for sharing your shopping experiences! Your answers will be combined with others to help improve the online checkout, delivery, and returns experience.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Uses an AI follow-up interview that reconstructs a real recent purchase or near-purchase moment instead of just asking generic satisfaction ratings, so teams see actual decision context, not abstractions
  • Combines a MaxDiff exercise on purchase-decision drivers with a matrix on shopping experience agreement and a dedicated question on cart-abandonment causes, giving both a ranked-priority view and a friction-point view in one flow
  • Includes a Van Westendorp price-sensitivity block and a returns/refund rating alongside an opinion-scale recommendation question, so pricing perception and post-purchase friction are captured in the same instrument
  • Opens and closes with plain-language chat messages framing the study and explaining how responses will be used, plus optional demographic questions at the end, keeping the respondent experience transparent and low-pressure

QuestionPro

Online purchasing survey questions + Sample questionnaire template

This is a sample questionnaire and question-bank style page rather than a single ready-to-field survey with a fixed flow. It covers standard online purchasing topics (frequency, channels, satisfaction) that overlap with our template's scope. It reads more as a reference library for building your own survey than a packaged, launch-ready instrument.

優れている点

  • Broad library of pre-written online purchasing questions to draw from
  • Established survey platform with reporting and distribution tools
  • Content is presumably informed by market research best practices

物足りない点

  • No adaptive AI follow-up interview to probe an individual's actual recent purchase or abandonment story
  • As a sample question set, it likely requires manual assembly into a coherent, ready-to-field flow
  • No published methodology or prompt transparency for how questions were validated

Jotform

Consumer Purchasing Habits Survey Form Template

A ready-to-use, customizable form template aimed at general consumer purchasing habits, which is a reasonable but broader match than a checkout/delivery/returns-focused instrument. It benefits from Jotform's drag-and-drop form builder and integrations, but it is a static questionnaire rather than a conversational research tool.

優れている点

  • Easy to customize and embed via Jotform's form builder
  • Ready-made template lowers setup time for basic consumer research
  • Integrates with Jotform's broader form and workflow ecosystem

物足りない点

  • No AI-driven follow-up interview or voice interview to reconstruct a specific recent purchase moment
  • Static question set can't adapt in real time to a respondent's abandonment or friction story
  • No automated per-response quality scoring or auto-generated analysis reports

よくあるご質問

「Online Purchasing Habits and Decision Drivers Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We're trying to understand how you shop online — what makes you buy, what makes you hesitate, and what could be easi…」・「In the last 3 months, how often have you made a purchase online?」・「What was the most recent thing you bought online?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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