Pet Care Expenses & Veterinary Spending Survey

Hi! We're trying to understand what pet care really costs owners today — vet visits, medications, insurance, all of it. Your responses are completely confidential and anonymized. This should take about 5 minutes and there are no wrong answers.

Which pets do you currently have in your household?

• Dog(s)
• Cat(s)
• Bird(s)
• Small mammal (rabbit, hamster, etc.)
• Reptile(s)
• Fish/aquarium
• Other

Roughly how much did you spend in total on veterinary care (checkups, treatment, medications, insurance premiums) for all your pets combined over the last 12 months, in your local currency?

Thinking about your total annual pet care spending, allocate 100 points across these categories based on how much of your budget each one actually takes up.

• Routine/preventive vet visits
• Emergency or urgent vet care
• Medications & prescriptions
• Pet insurance premiums
• Grooming & non-medical care
• Food & special diets

How concerning is the cost of each of the following right now?

Do you currently have pet insurance for any of your pets?

• Yes, for all of them
• Yes, for some of them
• No, but I've had it before
• No, never had it

In the last 12 months, have you delayed or skipped recommended veterinary care because of the cost?

• Yes, more than once
• Yes, once
• No

Thinking about a monthly pet insurance premium covering one pet, please answer the following.

• At what monthly price would you consider pet insurance so cheap that you'd question its quality or coverage?
• At what monthly price would you consider pet insurance a bargain — a great deal for the money?
• At what monthly price would you consider pet insurance starting to get expensive, but you'd still consider it?
• At what monthly price would you consider pet insurance too expensive to consider at all?

Overall, how would you rate the value you get for what you spend on your pet's healthcare?

Reconstruct the most recent unexpected or higher-than-usual vet expense the respondent faced: what happened, what it cost, and how they decided whether to go ahead with treatment. Probe any trade-offs they made (delaying other spending, using savings, declining a recommended option) and, if they said they've delayed care due to cost, dig into exactly what was skipped and why.

Which range best describes your annual household income? (Optional — helps us understand spending patterns across income levels.)

• Under $30,000
• $30,000–$59,999
• $60,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your responses feed into a report on real-world pet care costs, helping shape more affordable and transparent pet healthcare options.