Product Retention & Value Proposition Assessment

Welcome, and thank you for participating in this survey about your product experience. This survey takes approximately 12 minutes to complete. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary—you may stop at any time. There are no right or wrong answers; we are simply interested in your honest opinions. By continuing, you consent to participate.

When did you most recently use the product?

• Within the last 7 days
• 8–30 days ago
• 1–3 months ago
• More than 3 months ago
• I'm new / haven't used it yet

In the last 30 days, how clear was the product's main value to you?

What other tools or methods do you also use for the same job? (Select all that apply.)

• Spreadsheets
• Email or chat
• Manual or paper process
• General office suite (e.g., Microsoft/Google)
• Dedicated competitor tools
• Custom scripts or internal tools
• Hire a person or outsource
• Do nothing / defer the job
• Other

If you could no longer use this product, how would you feel?

• Very disappointed
• Somewhat disappointed
• Not disappointed

What single improvement would deliver the most additional value for you?

The next two questions are for users who have not been recently active. If you have been using the product regularly, feel free to skip ahead.

Which best describes your role?

• Individual contributor
• Team lead or manager
• Director
• Executive
• Founder
• Consultant or contractor
• Student
• Other

Thank you for completing this survey! Your responses are valuable and will help us improve the product experience. Please click submit to finalize your responses.

Approximately how many sessions did you have with the product in the last 14 days?

• 0
• 1–2
• 3–5
• 6–10
• 11–20
• 21+

In one or two sentences, how would you describe what the product does for you?

If this product were unavailable tomorrow, what would you switch to first?

• A competing product
• Spreadsheets
• Email or chat
• Manual or paper process
• General office suite
• Custom script or in-house tool
• Hire a person or outsource
• Use nothing / stop doing this job
• Other

What is the main reason behind your answer to the previous question?

Based on your responses in this survey, please share any additional thoughts or feelings about your experience with the product.

What best explains your gap or reduced use of the product?

• My needs changed or the project ended
• I found a better alternative
• The product was too difficult to use
• It didn't deliver enough value
• Cost or budget reasons
• Lack of time to learn or adopt it
• Technical issues or bugs
• Other

What industry do you primarily work in?

• Technology or software
• Professional services
• Finance or insurance
• Healthcare or life sciences
• Education
• Retail or e-commerce
• Manufacturing
• Media or entertainment
• Government or non-profit
• Other

What is the primary job you use the product to accomplish?

• Organize or manage work
• Communicate or collaborate
• Create or publish content
• Analyze data or reporting
• Automate or streamline tasks
• Research or learn
• Other

How often do you experience a clear "this is valuable" moment with the product?

• Multiple times per day
• Daily
• A few times per week
• Weekly
• Monthly or less

How difficult would it be to switch away from this product to an alternative?

Rank which aspects you would miss most if the product went away. (Drag to reorder; top = most missed.)

1. Speed or time saved
2. Accuracy or fewer errors
3. Single place for information
4. Team collaboration
5. Integrations with other tools
6. Automation of routine work
7. Analytics or insights

Thank you for your responses so far. I'd like to explore a couple of your answers in more depth. Based on what you've shared about the product's value and any challenges you've experienced, could you tell me more about what matters most to you?

Looking ahead, how likely are you to resume using the product?

• I plan to resume within the next month
• I might return in a few months
• I switched to another tool
• It didn't meet my needs
• I'm just exploring / not the target user
• Other

What is the size of your organization?

• 1
• 2–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001+

Which parts of the product do you use most often? (Select all that apply.)

• Dashboard or overview
• Search and discovery
• Collaboration or sharing
• Notifications or alerts
• Integrations with other tools
• Mobile app
• Customization or settings
• Analytics or reporting
• Automation or workflows
• Other

Overall, how satisfied are you with the product over the last 30 days?

Where are you primarily located?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
• Other