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Product & UX

Product-Market Fit & Competitive Differentiation Assessment

Measures product essentiality using the Sean Ellis PMF framework alongside competitive switching risk and perceived differentiation to guide product strategy and roadmap prioritization.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全23問・約10分
Q01
メッセージ

Welcome to this product experience survey. We are interested in understanding how you use this product and how it compares to alternatives. There are no right or wrong answers — we are looking for your honest opinions. Your responses are confidential, will be reported only in aggregate, and will be used internally to inform product decisions. Participation is voluntary and you may stop at any time. Estimated completion time: 11 minutes.

Q02
選択式

How long have you been using this product?

  • Less than 1 month
  • 1–3 months
  • 3–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
Q03
選択式

How would you feel if you could no longer use this product?

  • Very disappointed
  • Somewhat disappointed
  • Not disappointed
Q04
選択式

Which of the following best describes the alternatives you currently use or have considered for the same tasks?

  • Another dedicated product
  • Built-in tools from a larger platform
  • Manual process or spreadsheets
  • In-house or custom-built solution
  • Combination of several tools
  • I am not aware of viable alternatives
  • Other (please specify)
Q05
メッセージ

The next five questions ask you to rate this product on specific attributes. Please consider your overall experience.

Q06
ランク付け

Please rank the following reasons you choose this product over alternatives, from most to least important.

  1. Ease of use
  2. Reliability
  3. Specific features
  4. Integrations and ecosystem
  5. Price and value
  6. Security and privacy
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Q07
自由回答（長文）

In one or two sentences, what makes this product essential for you — or what keeps it from being essential?

Q08
選択式

Which of the following best describes your current role?

  • Individual contributor
  • Team lead or manager
  • Executive or founder
  • Student
  • Consultant or freelancer
  • Other (please specify)
Q09
メッセージ

Thank you for completing this survey. Your feedback directly informs our product roadmap and improvement priorities. We appreciate your time.

Q10
選択式

In the past 4 weeks, approximately how often did you use the product?

  • Several times a day
  • Daily
  • Several times a week
  • Once a week
  • Less than once a week
  • Not at all in the past 4 weeks
Q11
オピニオンスケール

How difficult would it be to replace this product with an alternative today?

スケール: 1 – 7
最小:Not at all difficult最大:Extremely difficult
Q12
オピニオンスケール

Compared to alternatives you have used or considered, how unique is the value this product provides?

スケール: 1 – 7
最小:Not at all unique最大:Extremely unique
Q13
オピニオンスケール

How would you rate this product on ease of use?

スケール: 1 – 7
最小:Very poor最大:Excellent
Q14
AIインタビュー

We'd like to explore your experience a bit further. An AI moderator will ask you a couple of follow-up questions about your reliance on this product and how it compares to alternatives.

Q15
選択式

How many employees work at your organization?

  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q16
選択式

What is your primary way of accessing the product?

  • Web browser
  • iOS app
  • Android app
  • Desktop app
  • Browser extension
  • API or CLI
  • Other (please specify)
Q17
選択式

In a typical week, approximately how much time does this product save you?

  • None / not applicable
  • Less than 30 minutes
  • 30–60 minutes
  • 1–3 hours
  • More than 3 hours
Q18
オピニオンスケール

How would you rate this product on reliability and uptime?

スケール: 1 – 7
最小:Very poor最大:Excellent
Q19
選択式

Where do you primarily work?

  • North America
  • Europe
  • Asia
  • Latin America
  • Middle East
  • Africa
  • Oceania
  • Prefer not to say
Q20
オピニオンスケール

How likely are you to switch away from this product in the next 3 months?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q21
オピニオンスケール

How would you rate this product on depth and quality of features?

スケール: 1 – 7
最小:Very poor最大:Excellent
Q22
オピニオンスケール

How would you rate this product on speed and performance?

スケール: 1 – 7
最小:Very poor最大:Excellent
Q23
オピニオンスケール

How would you rate this product on value for its price?

スケール: 1 – 7
最小:Very poor最大:Excellent

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines the classic Sean Ellis 'how would you feel if you could no longer use this' PMF question with dedicated switching-risk and differentiation items (replacement difficulty, likelihood to switch, uniqueness of value) in one template
  • Includes a ranked-choice question on reasons for choosing the product over alternatives plus a five-attribute rating block (ease of use, reliability, features, speed, value), giving structured competitive benchmarking data
  • Adds an open-text question on what makes the product essential, followed by an AI follow-up interview segment that can probe deeper on switching behavior and differentiation in the respondent's own words
  • Captures firmographic context (role, company size, work location) so PMF and competitive-risk signals can be segmented by customer type

SurveyMonkey

Competitive Differentiation Survey Template

A ready-to-field template focused specifically on how customers perceive a product versus competitors. It's built for straightforward benchmarking rather than for measuring core product-market fit (essentiality, switching risk) in the Sean Ellis sense. Good as a narrow differentiation snapshot, not a combined PMF-plus-competitive-risk instrument.

優れている点

  • Purpose-built for competitive perception/differentiation questions
  • Backed by a large, well-established survey platform with broad template library and distribution tools
  • Likely easy to deploy quickly given SurveyMonkey's self-serve template model

物足りない点

  • No adaptive AI follow-up interviewing — respondents answer fixed questions with no dynamic probing
  • No voice AI interview option or guided screen-share tasks
  • No published methodology for how differentiation questions are worded or scored, and no automated per-response quality scoring

SurveySparrow

Product-Market Fit Survey Template

A dedicated PMF survey template, presumably built around the standard 'how would you feel if you could no longer use' question set. It targets product-market fit specifically but does not appear to integrate competitive switching-risk or differentiation scoring into the same instrument. Useful as a single-purpose PMF form rather than a combined strategy assessment.

優れている点

  • Focused specifically on the PMF use case, likely following the standard Sean Ellis framing
  • Conversational/chat-style survey format is a known SurveySparrow strength
  • Part of a broader survey platform with automation and distribution features

物足りない点

  • Static question flow — no adaptive AI-driven follow-up interviews or voice AI interviews
  • No mention of competitive differentiation or switching-risk measurement alongside PMF
  • No transparent prompt library or automated quality scoring of open-ended responses

Typeform

Product-Market Fit (PMF) Survey Template

Typeform's PMF template applies its signature one-question-at-a-time conversational form style to the classic Sean Ellis PMF question set. It is well designed for engagement and completion rates but is a fixed-form instrument without built-in competitive benchmarking or interview-style follow-up. Best suited to teams wanting a quick, polished PMF pulse rather than a fuller strategic assessment.

優れている点

  • Polished, high-completion conversational form design Typeform is known for
  • Directly modeled on the standard PMF question framework
  • Easy embedding and integration options typical of the Typeform ecosystem

物足りない点

  • No AI moderator or adaptive follow-up questioning — all questions are pre-scripted
  • No voice interview or guided task/screen-share capability
  • No differentiation/switching-risk module or automated response quality scoring built into the template

よくあるご質問

「Product-Market Fit & Competitive Differentiation Assessment」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が23問含まれており、最初の設問は次のとおりです：「Welcome to this product experience survey. We are interested in understanding how you use this product and how it compar…」・「How long have you been using this product?」・「How would you feel if you could no longer use this product?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、23問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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