Retail Receipt Format & Data Privacy Preferences Survey

Welcome! This survey explores your preferences for receipt formats (paper vs. digital) and your views on how retailers use receipt-related data. It should take approximately 11 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.

In the past 30 days, approximately how many in-store shopping trips have you made?

• 0
• 1–2
• 3–5
• 6–10
• 11 or more

For your most recent in-store purchase, what type of receipt did you receive, if any?

• Paper only
• Digital only (email/app/SMS)
• Both paper and digital
• No receipt

When you have a choice, which receipt format do you generally prefer?

• Digital receipt
• Paper receipt
• No preference
• It depends
• No receipt

In the past 3 months, which digital receipt channels have you used? Select all that apply.

• Email
• Text/SMS
• Retailer app
• Mobile wallet (Apple/Google)
• QR code link
• Post-purchase web portal
• Other
• None of these

If you ever choose paper receipts, what are the main reasons? Select all that apply.

• Habit / what I'm used to
• Easier to verify purchase right away
• Prefer not to share contact info
• Paper works better for returns
• I keep paper records
• Store doesn't offer digital
• Other
• Not applicable — I never choose paper

If you ever choose digital receipts, what are the main reasons? Select all that apply.

• Convenient / always accessible on my phone
• Better for the environment
• Easier to search and organize
• Automatically links to loyalty/rewards
• Reduces paper clutter
• Required by the retailer
• Other
• Not applicable — I never choose digital

Overall, how satisfied are you with the receipt format you typically receive?

How likely are you to switch to (or continue using) digital receipts as your primary format in the next 6 months?

Which of the following would you be comfortable sharing with a retailer to receive digital receipts? Select all that apply.

• Email address
• Mobile number
• Retailer app account
• Mobile wallet (Apple/Google)
• I prefer not to share any contact info
• Other

How comfortable are you with a retailer using your receipt data to send you personalized offers or coupons?

How comfortable are you with a retailer tracking your purchase history over time using receipt data?

How comfortable are you with a retailer using your receipt data to process returns or warranty claims?

How comfortable are you with a retailer sharing your receipt data with third-party partners?

Which of the following controls would make you more comfortable with digital receipts? Select all that apply.

• Clear opt-out for marketing
• Use contact info only for receipts
• Ability to delete my data anytime
• See and download my stored data
• Short data retention (e.g., 30 days)
• None of these
• Other

How much do you trust the retailer you shop at most often to protect your receipt data?

Based on your responses in this survey, please share any additional thoughts or feelings about receipt formats or how retailers handle your data.

We'd like to explore your thoughts on receipt preferences and data privacy in a bit more depth. Please share openly — there are no right or wrong answers.

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Which of the following best describes your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which region do you currently live in?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East/Africa
• Prefer not to say

What is the highest level of education you have completed?

• Some high school or less
• High school or equivalent
• Some college / associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker/caregiver
• Unemployed
• Retired
• Prefer not to say

Thank you for completing this survey. Your responses have been recorded and will be kept confidential. If you have any questions, please contact the research team.