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Industry-Specific

Retirement Housing Preferences & Trade-Off Priorities Survey

Uncovers which retirement housing features — cost, location, care access, privacy, community life — actually drive decisions, using trade-off exercises and price sensitivity questions instead of simple ratings. Built for senior living operators, developers, and planners, with an AI follow-up that probes what respondents would sacrifice to secure their top priority.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your thoughts on retirement housing! Your responses are completely confidential and anonymized. There are no right answers — we want to understand what matters most to you when weighing options. About 6-8 minutes.

Q02
選択式必須

Which best describes where you are in planning a move to retirement housing?

  • Just starting to explore options
  • Actively researching communities
  • Touring or shortlisting specific places
  • Ready to decide within the next few months
  • Already decided or in the moving process
Q03
ベスト・ワースト選択（MaxDiff）必須

For each set, pick the feature that matters most to you and the one that matters least when choosing a retirement housing community.

  • Monthly cost and fees
  • Proximity to family and friends
  • On-site healthcare or nursing access
  • Size and privacy of living space
  • Maintenance-free living (no yard work or repairs)
  • Social activities and community events
  • Walkability to shops, dining, and services
  • Safety and security features
  • Pet-friendly policies
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q04
ポイント配分必須

Imagine you have 100 points to split across these priorities based on how much weight each should carry in your decision. Allocate all 100 points however feels right.

  • Monthly cost and affordability
  • Location and proximity to family
  • Living space and privacy
  • Healthcare and support services
  • Social and recreational amenities
100ポイントを配分
Q05
価格感度分析（Van Westendorp）必須

Now think about the monthly fee for a retirement housing community that fully meets your needs (rent plus standard services).

  • At what monthly fee would this community feel so inexpensive that you'd question the quality of care and amenities?
  • At what monthly fee would this community feel like a bargain — great value for the money?
  • At what monthly fee would you start to feel this community is expensive, though you'd still consider it?
  • At what monthly fee would this community be so expensive that you would not consider it at all?
Q06
マトリクス必須

How important is each of the following services when you picture your ideal retirement housing community?

6行 × 5列
  • On-site medical or nursing staff
  • Housekeeping and home maintenance
  • Prepared meals or dining service
  • Transportation services
  • Fitness and wellness programs
  • ほか1件
列: Not important · Somewhat important · Important · Very important · Essential
Q07
オピニオンスケール必須

How likely are you to move into some form of retirement or senior housing within the next 12 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
選択式

Which type of retirement housing are you currently leaning toward, if any?

  • Independent living community
  • Assisted living community
  • Continuing care retirement community (CCRC)
  • Age-restricted (55+) single-family home
  • Multigenerational home with family
  • Staying in current home with modifications
  • Not sure yet
Q09
AIインタビュー

Explore the real trade-off between cost and the feature the respondent ranked most important in the prioritization exercise. If healthcare access or proximity to family topped their list, ask what monthly fee increase they'd tolerate to secure it and what they'd cut from their budget to make it fit. If they're 'not sure yet' on housing type, probe what specific information or experience (a tour, a cost breakdown, a conversation with a resident) would help them decide.

Q10
選択式

What is your current living situation?

  • Own home outright
  • Own home with a mortgage
  • Rent
  • Live with family
  • Other
  • Prefer not to say
Q11
選択式

Which age range do you fall into?

  • Under 55
  • 55-64
  • 65-74
  • 75-84
  • 85 or older
  • Prefer not to say
Q12
選択式

What is your approximate annual household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000-$199,999
  • $200,000 or more
  • Prefer not to say
Q13
メッセージ

Thank you for sharing your priorities! Your answers will feed into a report that helps housing providers design communities and pricing that actually match what people like you value.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Uses trade-off exercises (MaxDiff and a constant-sum priority allocation) instead of simple ratings, so it measures what respondents would actually give up, not just what they claim to value
  • Includes a Van Westendorp price sensitivity question to pin down acceptable monthly fee ranges for retirement housing, not just a single willingness-to-pay ask
  • Has a dedicated AI follow-up interview that probes the specific trade-off between cost and each respondent's top-ranked feature, adapting its questions to prior answers
  • Combines quantitative structure (matrix importance ratings, opinion scale on moving likelihood, screening/demographic questions) with qualitative depth in one flow, then rolls everything into an auto-generated report

QuestionPro

Conjoint Analysis Survey Template + Sample Questionnaire

This is a fielding-ready conjoint analysis template specifically built around retirement housing feature trade-offs, making it the closest direct competitor to our template. It uses conjoint choice tasks to statistically model feature importance, which is methodologically rigorous but is a fixed, pre-scripted instrument rather than an interactive interview. There's no mechanism for the survey to adapt its questions based on an individual respondent's stated priorities.

優れている点

  • Purpose-built for retirement housing conjoint trade-off analysis
  • Backed by QuestionPro's established survey/analytics platform
  • Sample questionnaire structure gives researchers a ready statistical framework

物足りない点

  • Static question set with no adaptive AI follow-up to probe individual trade-offs in the respondent's own words
  • No voice interview or screen-share task option
  • No published transparent prompt methodology or automated per-response quality scoring

Jotform

Retirement Planning Questionnaire Form Template

This is a general retirement planning form (financial/lifestyle questionnaire) built on Jotform's drag-and-drop form builder rather than a research instrument focused on housing feature trade-offs. It's fielding-ready as a form but is not designed around conjoint-style prioritization or price sensitivity analysis. It reads more like an intake questionnaire than a decision-driver research survey.

優れている点

  • Easy to customize and deploy quickly via Jotform's form builder
  • Broad retirement planning scope covering multiple life topics
  • Integrates with Jotform's existing form ecosystem (payments, notifications, etc.)

物足りない点

  • No trade-off or price sensitivity methodology (no MaxDiff, constant-sum, or Van Westendorp questions)
  • Static form with no adaptive AI follow-up or voice interview capability
  • No automated response quality scoring or auto-generated analytical report

Typeform

Housing Survey Form

This is a generic housing survey template, not specific to retirement or senior housing, so it would need substantial rebuilding to address care access, community life, or retirement-specific price sensitivity. It's a fielding-ready form on Typeform's conversational form platform, good for simple structured questions but not designed for trade-off research. Worth noting mainly as a general-purpose alternative rather than a direct competitor.

優れている点

  • Clean, conversational one-question-at-a-time interface
  • Quick to launch using Typeform's existing template
  • Flexible enough to be adapted for various housing-related audiences

物足りない点

  • Not tailored to retirement housing or senior-living decision drivers
  • No trade-off exercises, price sensitivity, or prioritization scoring built in
  • Static questions only, no adaptive AI interview, voice option, or automated report generation

よくあるご質問

「Retirement Housing Preferences & Trade-Off Priorities Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your thoughts on retirement housing! Your responses are completely confidential…」・「Which best describes where you are in planning a move to retirement housing?」・「For each set, pick the feature that matters most to you and the one that matters least when choosing a retirement housin…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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