SEO Agency Client Satisfaction & Retention Survey
Measures how SEO clients actually perceive results, reporting clarity, communication, and value from their agency or consultant — for quarterly or renewal-time check-ins. The AI follow-up digs into the real reason behind a client's loyalty score instead of taking the number at face value.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
Overall, how satisfied are you with the SEO services you've received?
How well do you understand what (Replace with agency name) reports to you each month? (Template note: insert your agency or team name before sending.)
- I fully understand every metric
- I understand most of it
- I only understand some of it
- I don't understand the reports at all
Rate the following aspects of the SEO partnership.
- Communication and responsiveness
- Clarity of monthly reports
- Alignment with your business goals
- Quality of technical SEO work
- Quality of content produced
- ほか1件
In the last 90 days, how would you describe your organic search performance (traffic, rankings, or leads)?
- Significant improvement
- Some improvement
- No noticeable change
- Decline
- Not sure / haven't checked
How likely are you to recommend (Replace with agency name) to another business owner or marketing peer?
Ask the respondent to explain the score they gave for recommending the agency, anchoring on a specific recent example (a report, a project, or a result) that shaped that opinion. If the score is low, probe exactly what would need to change for them to raise it and whether they're considering leaving. If the score is high, probe what specifically earns that loyalty so it can be reinforced.
When you think about SEO, which of these matters most to you versus least?
- Higher organic rankings
- More organic traffic
- More qualified leads or conversions
- Clear, understandable reporting
- Proactive communication
- Technical site health fixes
- Content strategy and quality
What's the one thing your SEO agency could do differently that would most improve your experience?
How long have you been working with (Replace with agency name) on SEO?
- Less than 3 months
- 3–6 months
- 6–12 months
- 1–2 years
- More than 2 years
What's the approximate size of your company, by number of employees?
- 1-10
- 11-50
- 51-200
- 201-1000
- 1000+
- Prefer not to say
That's everything — thank you! Your feedback goes directly into how we prioritize communication, reporting, and strategy for your account going forward.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond a single loyalty or satisfaction score with an AI follow-up interview that asks clients to explain the 'why' behind their recommend-agency rating in their own words
- Includes a matrix rating block covering multiple partnership dimensions (e.g., reporting clarity, communication, results) alongside a max-diff exercise to reveal what clients actually prioritize in SEO work
- Pairs quantitative tracking questions (tenure with agency, recent organic performance trend, company size) with an open-ended 'what would most improve things' question for actionable context
- Uses transparent, visible prompts and auto-generated reports so agencies can see exactly what was asked and get a synthesized readout without manually coding open-text responses
Jotform
Client Satisfaction Form TemplateA generic, fielding-ready client satisfaction form builder template rather than one tailored to SEO or marketing agency relationships. Useful as a quick-start form with standard satisfaction fields, but it doesn't probe agency-specific concerns like reporting clarity or organic performance trends. Best suited to teams wanting a broad, customizable base rather than an SEO-specific instrument.
優れている点
- Ready-to-use, easily customizable form builder template
- Simple setup for general client satisfaction data collection
- Familiar drag-and-drop editing within Jotform's ecosystem
物足りない点
- Static question set with no adaptive AI follow-up to probe the reasoning behind a satisfaction score
- Not tailored to SEO-agency-specific topics like reporting comprehension or organic traffic trends
- No published methodology or automated report synthesis of open-ended responses
QuestionPro
Client Service Satisfaction Survey TemplateA general client service satisfaction template from an established survey platform, covering broad service-quality dimensions rather than SEO/marketing-specific ones. It's a solid fielding-ready starting point for service businesses generally, but agencies would need to substantially rebuild it to capture reporting clarity, ranking of SEO priorities, or performance-trend perception.
優れている点
- Backed by a mature survey platform with extensive analytics and reporting tools
- Covers general service satisfaction dimensions applicable across industries
- Ready to deploy without custom build-out for basic use cases
物足りない点
- No adaptive AI interview to dig into the reasoning behind a loyalty or recommendation score
- Not designed around SEO-specific KPIs like organic traffic trends or report comprehension
- Relies on static question logic rather than conversational follow-up probing
Typeform
Client Satisfaction Form TemplateA polished, conversational-style form template for general client satisfaction, well suited to a smooth respondent experience but not built around SEO or digital-marketing relationships specifically. It's fielding-ready out of the box, though any agency-specific probing (e.g., report clarity, ranking SEO priorities) would need to be added manually.
優れている点
- Clean, conversational UI known for strong completion rates
- Easy to customize branding and question flow
- Ready-to-use template requiring minimal setup
物足りない点
- No adaptive AI-driven follow-up questioning — logic branching is manually configured and static, not conversational probing
- No SEO-specific content (reporting clarity, organic performance perception, prioritization of SEO factors)
- No automated quality scoring or auto-generated analysis report of open-ended answers
よくあるご質問
「SEO Agency Client Satisfaction & Retention Survey」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が12問含まれており、最初の設問は次のとおりです:「Thanks for taking a few minutes to share honest feedback on your SEO partnership! Your responses are completely confiden…」・「Overall, how satisfied are you with the SEO services you've received?」・「How well do you understand what (Replace with agency name) reports to you each month? (Template note: insert your agency…」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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