Small Business Customer Satisfaction & Loyalty Survey
Tracks how satisfied customers are with a local or small business — overall experience, specific touchpoints like staff and value, and likelihood to return or recommend — with an AI follow-up that digs into the real story behind each customer's score. Built for owners and managers who want concrete, actionable feedback in under 5 minutes.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
How likely are you to recommend this business to a friend or colleague?
In the last 3 months, how often have you visited or purchased from us?
- This was my first time
- Occasionally (a couple of times)
- Regularly (about monthly)
- Frequently (weekly or more)
Please rate your satisfaction with each part of your experience.
- Staff friendliness and helpfulness
- Product or service quality
- Price and value for money
- Speed of service
- Cleanliness and atmosphere
In the last 30 days, did you run into any problem with your order, service, or visit?
- Yes
- No
Rank these in order of what matters most to you when deciding where to spend your money.
- Price
- Product or service quality
- Customer service
- Convenience or location
- Atmosphere or experience
Probe the reasoning behind the respondent's recommendation score. If the score was low (0-6), find out exactly what went wrong, whether it relates to the problem they may have reported, and what specifically would need to change for them to raise it. If the score was high (9-10), pin down the one or two moments that earned that loyalty, in concrete behavioral terms. If they mentioned a problem in the last 30 days, get the full story: what happened, how it was handled, and whether it was resolved to their satisfaction.
Is there anything specific we could do differently to improve your experience next time?
How did you first discover this business?
- Word of mouth / friend recommendation
- Social media
- Online search
- Walked or drove by
- Local advertising or event
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Thank you for taking the time to share this! Your feedback goes straight to the owner and team, and we use it to fix real problems and keep doing what's working.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond a static satisfaction score with an AI follow-up interview that automatically probes the reasoning behind each respondent's recommendation rating, so low scores come with real context instead of just a number.
- Combines a recommendation opinion scale, a touchpoint-by-touchpoint satisfaction matrix, and a ranking question on what drives spending decisions, giving owners both breadth and priority-weighted detail in one short survey.
- Includes a dedicated open-ended question asking what the business could do differently, paired with the AI probe, so reports surface concrete, actionable next steps rather than raw ratings alone.
- Designed to be completed in under 5 minutes with friendly chat-style intro/thank-you messages, then rolls up into an auto-generated report — available on a free tier or the $50/mo Business plan.
SurveyMonkey
Customer Satisfaction Survey Template For Small BusinessesA ready-to-field template built specifically for small businesses on an established, widely-used survey platform. It covers standard satisfaction question types but relies on fixed questions rather than any adaptive follow-up. Good for quick deployment and benchmarking against a large existing user base.
優れている点
- Purpose-built small business template on a mature, well-known survey platform
- Likely benefits from broad distribution options and established survey logic/branching tools
- Simple to launch quickly given SurveyMonkey's template library and reputation
物足りない点
- Static question set with no adaptive AI follow-up interview to dig into individual responses
- No voice AI interview or guided screen-share task option
- No published automated per-response quality scoring or transparent AI prompt methodology
SurveySparrow
FREE Customer Satisfaction Survey TemplateA free, conversational-style customer satisfaction template that fits SurveySparrow's chat-like survey format, which can feel more engaging than a traditional form. It's still a fixed set of questions per respondent rather than a dynamically probing interview. Reasonable choice for teams wanting a friendlier UI on a budget.
優れている点
- Conversational, chat-style survey format that may improve completion rates
- Offered as a free template, lowering the barrier to try it
- Fits SurveySparrow's mobile-friendly survey delivery
物足りない点
- No adaptive AI follow-up interview — every respondent sees the same fixed question flow
- No voice AI interview capability
- No automated per-response quality scoring or transparent prompt disclosure
Jotform
200+ Customer Satisfaction Evaluation FormsThis is a category/listing page of 200+ form templates rather than a single fielding-ready survey, so it functions more as a browsing catalog than a purpose-built small business CSAT instrument. Strength lies in Jotform's flexible drag-and-drop form builder and huge template variety. Users would need to pick and customize a specific form themselves.
優れている点
- Very large template catalog offering many starting points and layout variety
- Backed by Jotform's flexible drag-and-drop form builder and integrations
- Good for teams wanting to heavily customize a static form from scratch
物足りない点
- A listing/category page, not a single ready-to-field small-business CSAT template
- No adaptive AI follow-up interview or voice AI interview option — these are static forms
- No automated per-response quality scoring or transparent AI methodology
QuestionPro
Customer satisfaction survey questions | Customer satisfaction survey exampleReads more like a guide/example page with sample customer satisfaction questions than a single polished, fielding-ready small business template. It draws on QuestionPro's broader enterprise CX survey platform. Useful for question inspiration, but likely requires assembly into an actual survey before it can be sent to customers.
優れている点
- Backed by QuestionPro's established enterprise survey and CX platform
- Provides example questions that can inform survey design
- Likely supports advanced logic and reporting once built out on their platform
物足りない点
- Presented as example questions/guide content rather than a ready-to-send small business template
- No adaptive AI follow-up interview probing individual respondent reasoning
- No voice AI interview or automated per-response quality scoring disclosed
よくあるご質問
「Small Business Customer Satisfaction & Loyalty Survey」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が12問含まれており、最初の設問は次のとおりです:「Thanks so much for shopping with us! Your responses are completely confidential and anonymized. We'd love your honest fe…」・「How likely are you to recommend this business to a friend or colleague?」・「In the last 3 months, how often have you visited or purchased from us?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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