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Industry-Specific

Customer Satisfaction & Loyalty Diagnostic Survey

Tracks overall satisfaction, satisfaction with specific product and service attributes, and likelihood to recommend, then prioritizes which fixes matter most with a trade-off ranking. An AI follow-up interview digs into the real story behind each respondent's satisfaction score. Built for product, CX, and support teams running quarterly or post-interaction pulse checks.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your experience with us! Your honest feedback shapes what we fix next. Your responses are completely confidential and anonymized. This should take about 8 minutes.

Q02
オピニオンスケール必須

Overall, how satisfied are you with your experience over the last 3 months?

スケール: 1 – 10
最小:Very dissatisfied最大:Very satisfied
Q03
マトリクス必須

How satisfied are you with each of the following?

5行 × 5列
  • Product quality
  • Customer support
  • Ease of use
  • Value for money
  • Reliability
列: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q04
オピニオンスケール必須

How likely are you to recommend us to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q05
選択式必須

In the last 30 days, how often did you use our product or service?

  • Not at all
  • A few times
  • Weekly
  • Several times a week
  • Daily
Q06
選択式

In the last 3 months, did you contact customer support?

  • No, never needed to
  • Yes, once
  • Yes, a few times
  • Yes, frequently
Q07
ベスト・ワースト選択（MaxDiff）必須

If we could only fix a few things, which would matter most to you?

  • Faster customer support response times
  • Lower price or better value
  • More features or capabilities
  • Better documentation or self-help resources
  • More reliable performance (fewer outages/bugs)
  • Simpler, more intuitive interface
  • Better onboarding for new users
各セットで最も良いもの・最も悪いものを選択最も良い:Most important to fix最も悪い:Least important to fix
Q08
選択式

In the last 3 months, have you actively looked into or tried an alternative to us?

  • Yes, and I've partly or fully switched
  • Yes, but I'm still with you
  • No, haven't looked
  • Not sure
Q09
AIインタビュー

Reconstruct the specific experience behind the respondent's overall satisfaction score: ask for a concrete recent moment (good or bad) that explains the number they gave, not a general impression. If they scored low (6 or below on the satisfaction or recommend questions), probe what almost made them leave or what would need to change to earn a higher score. If they scored high, probe what specifically earns their loyalty and whether it's fragile (price-dependent, one team member, etc.). Always tie back to the priority they picked as most important to fix and ask what 'fixed' would actually look like to them.

Q10
自由回答（長文）

Is there anything else about your experience with us you'd like us to know?

Q11
メッセージ

Just a couple of quick optional questions so we can spot patterns across different types of customers.

Q12
選択式

How long have you been a customer?

  • Less than 3 months
  • 3-12 months
  • 1-3 years
  • More than 3 years
  • Prefer not to say
Q13
選択式

Which best describes your role in the decision to use us?

  • I'm the primary decision-maker
  • I'm one of several decision-makers
  • I use it but didn't choose it
  • Prefer not to say
Q14
メッセージ

Thank you for sharing your experience! Your ratings and comments feed directly into our roadmap prioritization, and your follow-up interview responses go straight to the team working on the issue you flagged.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Tracks overall satisfaction, attribute-level satisfaction, and recommend likelihood, then uses a trade-off max-diff ranking to show which fixes actually matter most
  • Pairs every satisfaction score with an AI follow-up interview that reconstructs the specific experience behind that respondent's rating, so you get the 'why' not just the number
  • Includes usage frequency, support contact history, and competitor-switching behavior questions to segment satisfaction against real context, plus an open-ended catch-all for anything the structured questions missed
  • Closes with role and tenure questions so product, CX, and support teams can cut results by customer segment, and a closing message explaining how the data will be used

Jotform

200+ Customer Satisfaction Evaluation Forms

This is a directory of 200+ customer satisfaction form templates rather than a single ready-to-field survey, so evaluating it means picking and customizing one of many generic layouts. It's built on Jotform's drag-and-drop form builder, which is strong for basic data collection but not purpose-built for satisfaction/loyalty diagnostics.

優れている点

  • Large variety of templates to choose from for different use cases
  • Easy drag-and-drop customization typical of Jotform's builder
  • Familiar form-based UX for respondents

物足りない点

  • A template directory, not a single validated survey instrument, so there's no built-in trade-off prioritization or diagnostic structure
  • Static form fields only — no adaptive follow-up questioning to probe the story behind a score
  • No automated per-response quality scoring or AI-generated reporting

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

QuestionPro offers a ready-to-use customer satisfaction template with sample question sets and guidance on survey design. It's a mature, fielding-ready survey but relies on standard fixed-choice and rating question types rather than conversational follow-up.

優れている点

  • Established survey platform with broad question-type support and reporting dashboards
  • Template includes example question wording and structure guidance
  • Supports standard satisfaction metrics like CSAT and NPS-style questions

物足りない点

  • No adaptive AI interview to dig deeper into individual responses — follow-ups, if any, are static branching logic, not conversational probing
  • No published methodology for how questions were validated or scored
  • Lacks a built-in trade-off ranking mechanism for prioritizing which fixes matter most

SurveyMonkey

Customer Satisfaction Survey Template

SurveyMonkey's template is a well-known, easy-to-deploy customer satisfaction survey with standard rating and open-text questions. It benefits from SurveyMonkey's broad distribution and analytics tools but is a static questionnaire rather than an interactive diagnostic.

優れている点

  • Widely used, easy-to-launch template with strong brand recognition
  • Solid built-in analytics and benchmarking tools
  • Simple respondent experience across devices

物足りない点

  • No AI-driven follow-up interview to reconstruct the story behind a satisfaction score — responses are limited to what's pre-written
  • No trade-off/max-diff style prioritization to identify which issues matter most
  • No transparent, auditable prompt methodology or automated quality scoring per response

SurveySparrow

FREE Customer Satisfaction Survey Template

SurveySparrow markets a free, conversational-style customer satisfaction template that presents questions one at a time for a more chat-like feel. It's still a fixed-question flow rather than an AI-adaptive interview, so the 'conversational' framing is about UI presentation, not dynamic probing.

優れている点

  • Conversational, one-question-at-a-time UI that can improve completion rates
  • Free template available to start quickly
  • Mobile-friendly presentation style

物足りない点

  • Conversational UI is scripted, not adaptive — it can't generate genuine follow-up questions based on a respondent's specific answer
  • No trade-off ranking feature to prioritize which fixes matter most
  • No automated per-response quality scoring or AI-generated diagnostic reporting

よくあるご質問

「Customer Satisfaction & Loyalty Diagnostic Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your experience with us! Your honest feedback shapes what we fix next. Your res…」・「Overall, how satisfied are you with your experience over the last 3 months?」・「How satisfied are you with each of the following?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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