Subscription Box Curation & Retention Survey

Thanks for being a subscriber! We'd love to hear about your experience with your box — from unboxing to whether you'll keep it coming. Your responses are completely confidential and anonymized. This takes about 5 minutes and directly shapes future boxes.

How long have you been subscribed to this box?

• Less than 1 month
• 1-3 months
• 4-6 months
• 7-12 months
• More than 1 year

Overall, how satisfied were you with your most recent box?

Rate your most recent box on each of the following:

Across pairs of box qualities, which matters most and least to whether you keep subscribing?

• Product quality
• Price/value
• Variety of items each box
• Personalization to my preferences
• Surprise/discovery factor
• Sustainable/eco-friendly packaging
• Ability to customize or swap items

If you were designing your ideal future box, how would you split 100 points across these to reflect what you'd want more of?

• Full-size products
• Trial/sample sizes
• Exclusive or limited-edition items
• Lifestyle extras (stickers, cards, etc.)
• Higher-value/premium items

Thinking about a monthly subscription box like this one, please answer the following about price:

• At what monthly price would this subscription box be so inexpensive that you'd question its quality?
• At what monthly price would this subscription box be a bargain — a great buy for the money?
• At what monthly price would this subscription box start to seem expensive, though you'd still consider it?
• At what monthly price would this subscription box be so expensive that you would not consider buying it?

How likely are you to continue this subscription for the next 3 months?

Anchor on the respondent's stated likelihood to continue and their ratings of quality, value, and personalization. If they lean toward canceling, probe the specific trigger (a bad box, price hike, lack of relevance, competitor offer) and whether anything could win them back. If they lean toward continuing, probe what specifically earns their loyalty and whether any single aspect of the last box still disappointed them despite the overall positive intent.

What was the main reason you originally signed up for this box?

• Discover new products
• Convenience/save time shopping
• Cost savings vs. buying items individually
• Fun/surprise factor
• Gift for myself or someone else

What is your age range?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your annual household income?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your answers feed directly into how we plan and price upcoming boxes.