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Marketing & Growth

Ad Creative Pretest: Appeal, Clarity & Purchase Intent

Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 24개 · 약 11분
Q01
메시지

Welcome and thank you for participating in this study. You will review one ad concept and share your honest reactions. There are no right or wrong answers — we are interested only in your personal opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary and you may stop at any time. This survey takes approximately 11 minutes to complete. When you are ready, please continue to the next page.

Q02
메시지

Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. [Researcher note: Insert the assigned ad concept (image, video, or copy) here. Use survey-platform randomization to assign respondents to Concept A, B, or C. Enforce a minimum 15-second exposure before the 'Next' button appears.]

Q03
장문형

In your own words, what is the main message of this ad?

Q04
의견 척도

Overall, how appealing is this ad to you?

척도: 1 – 7
최소:Not at all appealing최대:Extremely appealing
Q05
의견 척도

How believable is the claim or promise made in this ad?

척도: 1 – 7
최소:Not at all believable최대:Completely believable
Q06
의견 척도

Based on this ad, how likely would you be to consider the product or service being advertised?

척도: 1 – 7
최소:Very unlikely최대:Very likely
Q07
객관식

Which parts of the ad worked best for you? Select up to three.

  • Visuals or imagery
  • Headline or tagline
  • Offer or promotion
  • Storyline
  • Call to action
  • Tone or voice
  • Brand fit
  • Length or pace
  • Music or sound
  • Other
Q08
객관식

Where do you typically notice ads like this one? Select all that apply.

  • Social media feed
  • YouTube or pre-roll video
  • TV or connected TV
  • Streaming audio or podcast
  • Outdoor or billboard
  • Web banner or display
  • In-store or point of sale
  • Search results
  • Email
  • None of these
  • Other
Q09
드롭다운

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q10
메시지

Thank you for your time — your feedback has been recorded. Your responses will help improve future advertising. You may now close this window.

Q11
장문형

What was your first reaction when you saw this ad?

Q12
장문형

What most influenced your reaction to this ad?

Q13
의견 척도

How unique or different does this ad feel compared to other ads you have seen?

척도: 1 – 7
최소:Not at all unique최대:Extremely unique
Q14
의견 척도

How likely would you be to share this ad with someone you know?

척도: 1 – 7
최소:Very unlikely최대:Very likely
Q15
장문형

If you could change one thing about this ad, what would it be?

Q16
드롭다운

In the last 30 days, how often have you noticed ads similar to this one?

  • Never
  • Once
  • Two to three times
  • About weekly
  • Several times per week
  • Daily or almost daily
Q17
객관식

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q18
의견 척도

How clear was the main message in this ad?

척도: 1 – 7
최소:Very unclear최대:Very clear
Q19
의견 척도

To what extent did this ad make you feel something (e.g., excited, curious, amused, inspired)?

척도: 1 – 7
최소:No emotional response at all최대:Very strong emotional response
Q20
AI 인터뷰

We would like to understand your reactions to this ad in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q21
드롭다운

In which region do you currently live?

  • North America
  • Europe
  • Asia–Pacific
  • Latin America
  • Middle East or Africa
  • Prefer not to say
Q22
의견 척도

How relevant is this ad to your needs or interests right now?

척도: 1 – 7
최소:Not at all relevant최대:Extremely relevant
Q23
장문형

Based on your responses throughout this survey, is there anything else you would like to share about this ad?

Q24
의견 척도

How clear was the ad about what it wanted you to do next?

척도: 1 – 7
최소:Very unclear최대:Very clear

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Combines unaided message recall, emotional appeal, clarity, relevance, and purchase intent in a single structured pretest rather than a single-metric form
  • Includes an AI follow-up interview that probes reactions in more depth after the closed-ended questions, going beyond static rating scales
  • Captures both quantitative signals (appeal, clarity, uniqueness, believability, share intent) and qualitative open-text reactions to explain the 'why' behind scores
  • Adds category context (ad noticing frequency, channels) and standard demographics so results can be segmented and benchmarked

SurveySparrow

Purchase Intent Survey Template

This is a fielding-ready template focused specifically on measuring purchase intent, which overlaps with one dimension of our broader ad pretest. It appears built for general purchase-intent measurement rather than pretesting a specific ad creative's message, appeal, and clarity together. It's a narrower, single-construct tool compared to a full creative pretest.

잘하는 점

  • Purpose-built, ready-to-use template for measuring purchase intent
  • Part of a broader survey platform with distribution and reporting tools
  • Likely simple to deploy quickly for marketers

아쉬운 점

  • Appears to measure purchase intent in isolation rather than alongside recall, clarity, and emotional appeal in one pretest flow
  • No adaptive AI follow-up interviewing to probe why a respondent reacted a certain way
  • No indication of automated per-response quality scoring or transparent prompt methodology

자주 묻는 질문

“Ad Creative Pretest: Appeal, Clarity & Purchase Intent” 템플릿에는 어떤 질문이 포함되어 있나요?

바로 사용할 수 있는 질문 24개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Welcome and thank you for participating in this study. You will review one ad concept and share your honest reactions. T…” · “Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. [Re…” · “In your own words, what is the main message of this ad?”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.

이 설문을 완료하는 데 얼마나 걸리나요?

응답자는 보통 질문 24개를 약 11분 안에 완료합니다.

템플릿을 수정할 수 있나요?

네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.

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