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모든 템플릿Pricing & Packaging
Pricing Plan Naming and Tier Structure Comprehension Study
Tests whether prospects can correctly interpret your plan names, pick the tier that actually fits them, and understand what changes when they upgrade. Built for pricing and product teams evaluating a new plan lineup before launch, with an AI follow-up that digs into exactly which name or feature line caused hesitation or a wrong guess.
가입 없이 체험 · 무료 요금제도 응답 무제한
실시간 미리보기
Pricing Plan Naming and Tier Structure Comprehension Study
Thanks for taking a look at our pricing plans! We're testing whether the plan names and tiers make sense at a glance — there are no wrong answers, we just want your honest first impression. Your responses are completely confidential and anonymized. About 5-6 minutes.
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기본 테마. 색상과 글꼴은 자유롭게 바꿀 수 있습니다.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 11개 · 약 7분
Q01
텍스트 하이라이트
Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers that feel confusing, vague, or unclear.
Basic — $12/mo — For individuals getting started. Includes core features and email support. Plus — $29/mo — For small teams that need more. Includes everything in Basic, plus collaboration tools and…
Q02
객관식필수
Based on what you just read, which plan would you personally choose?
- Basic
- Plus
- Pro
- Enterprise
- None of these fit me
Q03
의견 척도필수
How confident are you that the plan you picked is actually the best fit for your needs?
척도: 1 – 7
최소:Not confident at all최대:Extremely confident
Q04
객관식필수
Separately from your own pick — which plan do you think is designed for a business or user profile like yours?
- Basic
- Plus
- Pro
- Enterprise
- Not sure
Q05
매트릭스필수
For each plan, how clear is the name and description on its own — before comparing it to the others?
4개 행 × 5개 열
- Basic
- Plus
- Pro
- Enterprise
열: Very unclear · Somewhat unclear · Neutral · Somewhat clear · Very clear
Q06
순위 매기기
Rank these plan names from most confusing to least confusing.
- Basic
- Plus
- Pro
- Enterprise
드래그하여 순위 지정
Q07
의견 척도필수
Thinking about the plan you chose — how clear is it what you'd actually gain by upgrading to the next tier up?
척도: 1 – 5
최소:Not clear at all최대:Completely clear
Q08
AI 인터뷰
Have the respondent walk through their reasoning for the plan they chose versus the plan they thought was 'meant for them' — probe any gap between those two answers. Anchor on any word, price, or feature line they highlighted as confusing, and ask what specific change to the name or description would have made the right plan obvious immediately. If they said the upgrade path was unclear, ask what they expected to gain from upgrading versus what the copy actually promised.
Q09
객관식
What would most convince you to move to a higher tier in the future?
- A specific feature I need becomes available
- My usage or team size grows
- A clearer explanation of what I'd gain
- A lower price for the next tier
- Nothing would convince me right now
Q10
객관식
Which best describes the size of your organization?
- Just me
- 2-10 employees
- 11-50 employees
- 51-200 employees
- 201+ employees
- Prefer not to say
Q11
객관식
What best describes your role in choosing or approving software purchases?
- Sole decision-maker
- Primary decision-maker, others weigh in
- One of several evaluators
- I influence but don't decide
- I don't buy software for my org
- Prefer not to say
메시지
That's everything — thank you! Your answers, along with what you highlighted, will directly shape how we name and describe our plans before this lineup goes live.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Includes a ranking question that forces respondents to rank plan names from most to least confusing, plus a matrix rating the clarity of each plan name/description in isolation
- Pairs a multiple-choice pick of 'which plan would you choose' with a separate multiple-choice on which plan is 'designed for a business like yours,' surfacing mismatches between self-selection and intended fit
- Has a dedicated AI follow-up interview step that adaptively digs into exactly which name or feature line caused hesitation or a wrong guess, something a static form can't do
- Captures respondent context (org size, purchasing role) and rating-scale confidence ratings, letting a pricing team segment where naming confusion is worst
QuestionPro
Concept Evaluation and Pricing Study Survey TemplatesThis is a general concept-evaluation and pricing-study template rather than one built specifically around plan-name comprehension or tier-upgrade logic. It reads as a fielding-ready template on an established enterprise survey platform, but it's positioned as a broad pricing/concept-testing tool, not a naming-clarity or tier-structure diagnostic. Teams would likely need to heavily customize it to test whether respondents correctly interpret specific plan names.
잘하는 점
- Backed by a mature, enterprise-grade survey platform with broad question-type and logic support
- Likely reusable across many pricing/concept-testing use cases beyond plan naming
- Probably supports standard skip logic and reporting dashboards typical of QuestionPro templates
아쉬운 점
- No adaptive AI follow-up to probe which specific plan name or feature line caused confusion — respondents' reasoning is left unexplored
- No voice AI interview or guided screen-share task option for a richer comprehension check
- No transparent, publishable prompt methodology or automated per-response quality scoring like QuestionPunk provides
자주 묻는 질문
“Pricing Plan Naming and Tier Structure Comprehension Study” 템플릿에는 어떤 질문이 포함되어 있나요?
바로 사용할 수 있는 질문 11개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers…” · “Based on what you just read, which plan would you personally choose?” · “How confident are you that the plan you picked is actually the best fit for your needs?”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.
이 설문을 완료하는 데 얼마나 걸리나요?
응답자는 보통 질문 11개를 약 7분 안에 완료합니다.
템플릿을 수정할 수 있나요?
네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.
이 템플릿은 무료인가요?
네. 편집기에서 바로 열어 수정을 시작할 수 있습니다. 체험에는 계정이 필요 없으며, 무료 플랜으로 설문을 공개할 수 있습니다.
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.
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