Subscription Fatigue Audit: What Survives the Cuts

Thanks for taking a few minutes to think through your subscriptions — streaming, software, boxes, apps, all of it. Your responses are completely confidential and anonymized. There are no wrong answers here, just your honest habits. About 5-6 minutes.

Roughly how many active paid subscriptions do you currently have (streaming, software, meal kits, apps, memberships, etc.)?

• 1-2
• 3-5
• 6-9
• 10 or more
• Not sure

About how much do you spend on all subscriptions combined per month, in dollars? (Your best estimate is fine.)

For each pair shown, pick the subscription category you'd protect the most and the one you'd cut the soonest if you had to trim your budget.

• Video streaming (Netflix, Hulu, etc.)
• Music streaming (Spotify, Apple Music, etc.)
• News & media subscriptions
• Cloud storage
• Fitness & wellness apps
• Meal kits or subscription boxes
• Productivity/software tools
• Gaming subscriptions

If you had $100 to redistribute across these categories based on how much value they give you, how would you split it?

• Video streaming
• Music streaming
• Cloud storage
• News/media
• Fitness or wellness apps
• Software/productivity tools

For each type of subscription, which best describes where it stands for you right now?

How likely are you to cancel at least one subscription in the next 3 months?

In the last 30 days, which of these have made you seriously reconsider a subscription? Select all that apply.

• A price increase
• Realizing I barely use it
• Found a free or cheaper alternative
• Overall budget tightened
• Bad experience with customer support
• Forgot I had it until reviewing my bank statement

Rank these factors by how much they matter when you decide whether a subscription is worth keeping.

1. Price relative to how much I use it
2. How often I actually use it
3. Quality of content or features
4. Whether I can share it with family/household
5. Habit or forgetting to cancel
6. Whether it's bundled with something else

Reconstruct the respondent's most recent real decision about a subscription: what almost made them cancel it, what made them stay (or actually cancel), and what a competitor or the same provider could have done to change that outcome. If they haven't cancelled anything recently, probe which single subscription feels most at risk right now and why it hasn't been cut yet.

What's your age range?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

What's your approximate annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your answers feed into a study on which subscriptions earn long-term loyalty and which get cut first when budgets tighten.