Market Research

수주-실주 인터뷰(AI 음성 디브리핑)

성사되었거나 무산된 거래에 대한 음성 AI 디브리핑입니다 — 수주든 실주든 모두. 구매자는 영업 담당자에게는 결코 말하지 않을 이야기를 AI 인터뷰어에게 털어놓습니다: 진짜 의사결정 기준, 경쟁에 함께 참여한 다른 업체, 제안이 놓친 지점, 그리고 결과를 뒤바꿀 뻔했던 요소까지. 구조화된 질문은 거래 간 결과를 비교할 수 있게 만듭니다.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 6개 · 약 10분

Q01

메시지

시간을 내주셔서 감사합니다 — 수주든 실주든, 평가에 대한 귀하의 솔직한 이야기는 저희가 개선하는 데 도움이 됩니다. 이는 독립적인 디브리핑으로, 귀하께서 말씀하신 내용은 귀하의 이름과 함께 특정 영업 담당자에게 전달되지 않습니다. 약 10분 소요됩니다.

Q02

음성 AI 인터뷰

수주-실주 디브리핑 인터뷰

Conduct a buyer win-loss debrief. Learn: (1) the trigger that started the evaluation and what would have happened if they'd done nothing; (2) the shortlist — which vendors, how each was found, and first impressions; (3)…

Q03

객관식필수

귀하의 평가 결과는 무엇이었습니까?

저희 제품을 선택했습니다
경쟁 제품을 선택했습니다
자체적으로 직접 구축했습니다
당분간 아무것도 하지 않기로 결정했습니다

Q04

순위 매기기필수

최종 의사결정에서 가장 중요했던 요소의 순위를 매기십시오.

제품 역량 및 적합성
가격 및 총비용
도입의 용이성
영업 경험 및 신뢰
보안 및 컴플라이언스
레퍼런스 및 평판

드래그하여 순위 지정

Q05

의견 척도필수

귀하는 그 결정이 옳았다고 얼마나 확신하십니까?

척도: 1 – 7

최소:확신하지 못함 — 얼마든지 다른 결과가 될 수 있었음최대:전적으로 확신함

Q06

메시지

감사합니다! 귀하의 디브리핑은 여러 거래에 걸친 익명화된 패턴 분석에 포함됩니다 — 이는 실제로 평가에서 지는 원인을 저희가 바로잡을 수 있는 가장 빠른 방법입니다.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

An independent AI interviewer hears what buyers won't tell the salesperson — including where the pitch missed and what nearly flipped the outcome
Covers the full debrief: trigger, shortlist, real versus official criteria, buying committee, sales experience, and pricing honesty
A structured criteria ranking makes results comparable across every closed deal, win or loss
Voice interviews take buyers 10 minutes — far cheaper than third-party win-loss consultants per deal

Klue

The 31 Best Win-Loss Questions You Should Be Asking

A comprehensive question bank organized across 10 buyer-journey stages (role, awareness, evaluation bias, requirements, consideration, buying committee, demo, product, price, sales process) with strong program-design guidance. Very thorough as a question source, but it is a human-interviewer script; the depth depends on the interviewer probing well.

잘하는 점

Questions mapped to 10 distinct buyer-journey stages for full-funnel coverage
Includes buying-committee and evaluation-bias questions that surface hidden decision dynamics
Program guidance: align internally first, keep evergreen core questions while evolving others quarterly
Frames questions around what each internal team will actually use, tying research to decisions

아쉬운 점

It is a question list for a human interviewer, not an AI that conducts the buyer interview and adapts probes live
No voice-AI interviewer to run debrief calls at scale without a skilled analyst on every call
No auto-generated win-loss report; theming and synthesis remain manual
Relies on the interviewer to 'probe for deeper insights' rather than the tool enforcing depth

HubSpot

15 Questions to Ask in a Win-Loss Analysis to Help You Sell Better

A tight, practical set of 15 buyer questions covering decision factors, evaluation criteria, sales-team experience, product likes/dislikes, competitive differentiation, and open feedback, with guidance to keep interviews to 15-20 minutes and distribute findings cross-functionally. Strong starter script but static and human-run.

잘하는 점

Focused 15-question set that is easy for a non-specialist to run
Covers biggest decision factor, evaluation criteria, references, sales-team experience, roadmap concerns, and competitive comparison
Includes a high-signal 'one thing you'd advise us to change' improvement question
Practical guidance on interview length and sharing insights across departments

아쉬운 점

Static question list with no adaptive follow-up when a buyer names a competitor or objection
No voice-AI interviewer; assumes a rep or analyst manually runs each call
No automated synthesis into win/loss themes or an executive-ready report
Objectivity guidance (use a neutral interviewer) is advice, not something the tool enforces

Satrix Solutions

The Ideal Sales Win-Loss Analysis Template

A methodology guide for structuring win-loss interviews: use an impartial third party, define deal-selection criteria, schedule 20-30 minute calls, record with permission, and work from a live topics document rather than a rigid questionnaire. Strong on process discipline but light on the actual question list and reads as a consulting-led, manual program.

잘하는 점

Emphasizes interviewer objectivity via an impartial third party to reduce bias
Concrete deal-selection criteria for which deals to interview (revenue threshold, competitive deals, expected losses)
Practical logistics: email to schedule 20-30 minute calls, record with permission
Advocates a fluid 'live document' of topics over a rigid questionnaire to keep conversations natural

아쉬운 점

Positions win-loss as a human-consultant service; no AI interviewer to deliver that neutrality at scale or lower cost
No voice-AI capability to conduct the recorded debrief calls automatically
The 'strong listener who probes deeper' requirement is a person, not an automated adaptive-follow-up engine
Analysis/interpretation is deferred to later manual steps rather than an auto-generated report

SurveyMonkey

Win Loss Survey Template

A fielding-ready win-loss survey aimed at evaluating sales strategies and improving win rates. Solid for scaled, structured deal feedback, but it is a static form — buyers type what they're willing to volunteer, with nothing probing the story behind a lost deal.

잘하는 점

Ready-to-send template purpose-built for win-loss feedback
Backed by SurveyMonkey's benchmarks and analysis tooling
Quick to deploy across many closed deals at once

아쉬운 점

Static question set — no adaptive follow-ups on why the decision really went the way it did
No voice-interview option for the richer debrief buyers give in conversation
No independent-interviewer framing; it reads as the vendor asking directly

자주 묻는 질문