Electronics Repairability vs. Warranty Trade-off Study
Measures how consumer electronics buyers weigh repairability against warranty coverage in purchase decisions. Use this instrument to identify key purchase drivers, willingness-to-pay premiums for repairability features, and information-seeking behavior across demographic segments.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research study on consumer electronics purchasing preferences.
This survey explores how repairability and warranty features influence your buying decisions. It should take approximately 7–10 minutes to complete.
Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By continuing, you consent to participate in this study.
Q2
Multiple Choice
Have you purchased any consumer electronics in the past 12 months?
Yes
No
Prefer not to say
Q3
Multiple Choice
Which of the following types of devices did you purchase in the past 12 months? Select all that apply.
Smartphone
Laptop or desktop computer
Tablet or e-reader
Smartwatch or fitness tracker
Headphones or earbuds
Game console
Smart home device (e.g., speaker, thermostat)
Other consumer electronics
Q4
Multiple Choice
In the past 12 months, did any of your devices need repair or service?
Yes
No
Not sure
Q5
Multiple Choice
For your most recent device issue, what did you do?
I tried to fix it myself
I used an independent repair shop
I used a manufacturer-authorized service center
I did not attempt repair
Q6
Opinion Scale
How satisfied were you with the cost of the repair?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q7
Opinion Scale
How satisfied were you with the turnaround time of the repair?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q8
Opinion Scale
How satisfied were you with the availability of parts and repair information?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q9
Multiple Choice
For that device issue, did you attempt to use the product's warranty?
Yes
No
Not eligible — warranty had expired
Not sure
Q10
Opinion Scale
Overall, how satisfied were you with the warranty service experience?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q11
Opinion Scale
How interested are you in being able to repair your own electronics?
Range: 1 – 7
Min: Not at all interestedMid: NeutralMax: Extremely interested
Q12
Opinion Scale
If two products were similar in price and performance, how likely would you be to choose the more repairable option?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Opinion Scale
How willing would you be to accept a slightly thicker or heavier device if it were easier to repair?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q14
Opinion Scale
How willing would you be to pay 10–15% more for a device with user-replaceable components and a 5-year parts guarantee?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q15
Opinion Scale
How willing would you be to accept reduced water or dust resistance if the device were easier to open and repair?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q16
Opinion Scale
How willing would you be to accept fewer color or finish options if it meant standardized, repairable components?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q17
Dropdown
If a device included user-replaceable batteries and guaranteed parts and manuals for 5 years, how much more would you be willing to pay compared to a similar device without these features?
0% — not willing to pay more
1–5% more
6–10% more
11–15% more
16–20% more
21–30% more
31–50% more
More than 50% more
Q18
Ranking
When choosing a consumer electronic device, please rank the following factors from most to least important.
Drag to order (top = most important)
Purchase price
Performance and specifications
Warranty length and coverage
Repairability and ease of repair
Brand reputation
Design and size
Q19
Opinion Scale
How much do you trust that the brands you buy from will support repairs and provide spare parts over the long term?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q20
Multiple Choice
Before purchasing electronics, where do you typically look for repairability or warranty information? Select all that apply.
Manufacturer website or product page
Retailer product page
Independent reviews or articles
YouTube or online repair communities
In-store staff
Friends or family
Right-to-Repair labels or disclosures
Brand marketing or ads
I don't usually look for this information
Q21
Long Text
Based on your responses in this survey, is there anything else you would like to share about how repairability and warranty considerations affect your electronics purchasing decisions?
Max chars
Q22
AI Interview
We'd like to understand your thinking in a bit more depth. A follow-up question or two will appear below based on your earlier responses about repairability and warranties.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Q24
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q25
Dropdown
In which region do you currently reside?
United States
United Kingdom
Canada
European Union
Australia or New Zealand
Other
Q26
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Graduate degree
Other or prefer not to say
Q27
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Prefer not to say
Q28
Chat Message
Thank you for completing this survey! Your responses will help us better understand consumer preferences around electronics repairability and warranty coverage. Your answers are confidential and will be reported only in aggregate.
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