Q01
Long Text
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Electronics Repairability vs. Warranty Trade-off Study
Measures how consumer electronics buyers weigh repairability against warranty coverage in purchase decisions. Use this instrument to identify key purchase drivers, willingness-to-pay premiums for repairability features, and information-seeking behavior across demographic segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Have you purchased any consumer electronics in the past 12 months?
Q03
Multiple Choice
Which of the following types of devices did you purchase in the past 12 months? Select all that apply.
Q04
Multiple Choice
For your most recent device issue, what did you do?
Q05
Long Text
How interested are you in being able to repair your own electronics?
Q06
Long Text
When choosing a consumer electronic device, please rank the following factors from most to least important.
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about how repairability and warranty considerations affect your electronics purchasing decisions?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey! Your responses will help us better understand consumer preferences around electronics repairability and warranty coverage. Your answers are confidential and will be reported only in aggregate.
Q10
Multiple Choice
In the past 12 months, did any of your devices need repair or service?
Q11
Long Text
How satisfied were you with the cost of the repair?
Q12
Long Text
If two products were similar in price and performance, how likely would you be to choose the more repairable option?
Q13
Long Text
How much do you trust that the brands you buy from will support repairs and provide spare parts over the long term?
Q14
AI Interview
We'd like to understand your thinking in a bit more depth. A follow-up question or two will appear below based on your earlier responses about repairability and warranties.
Q15
Multiple Choice
How do you describe your gender?
Q16
Long Text
How satisfied were you with the turnaround time of the repair?
Q17
Long Text
How willing would you be to accept a slightly thicker or heavier device if it were easier to repair?
Q18
Multiple Choice
Before purchasing electronics, where do you typically look for repairability or warranty information? Select all that apply.
Q19
Long Text
In which region do you currently reside?
Q20
Long Text
How satisfied were you with the availability of parts and repair information?
Q21
Long Text
How willing would you be to pay 10–15% more for a device with user-replaceable components and a 5-year parts guarantee?
Q22
Multiple Choice
What is the highest level of education you have completed?
Q23
Multiple Choice
For that device issue, did you attempt to use the product's warranty?
Q24
Long Text
How willing would you be to accept reduced water or dust resistance if the device were easier to open and repair?
Q25
Multiple Choice
What is your current employment status?
Q26
Long Text
Overall, how satisfied were you with the warranty service experience?
Q27
Long Text
How willing would you be to accept fewer color or finish options if it meant standardized, repairable components?
Q28
Long Text
If a device included user-replaceable batteries and guaranteed parts and manuals for 5 years, how much more would you be willing to pay compared to a similar device without these features?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.