Q01
Message
All templatesSustainability & Impact
Electronics Repairability vs. Warranty Trade-off Study
Measures how consumer electronics buyers weigh repairability against warranty coverage in purchase decisions. Use this instrument to identify key purchase drivers, willingness-to-pay premiums for repairability features, and information-seeking behavior across demographic segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~12 min
Q02
Multiple Choice
Have you purchased any consumer electronics in the past 12 months?
- Yes
- No
- Prefer not to say
Q03
Multiple Choice
Which of the following types of devices did you purchase in the past 12 months? Select all that apply.
- Smartphone
- Laptop or desktop computer
- Tablet or e-reader
- Smartwatch or fitness tracker
- Headphones or earbuds
- Game console
- Smart home device (e.g., speaker, thermostat)
- Other consumer electronics
Q04
Multiple Choice
For your most recent device issue, what did you do?
- I tried to fix it myself
- I used an independent repair shop
- I used a manufacturer-authorized service center
- I did not attempt repair
Q05
Opinion Scale
How interested are you in being able to repair your own electronics?
Scale: 1 – 7
Min:Not at all interestedMax:Extremely interested
Q06
Ranking
When choosing a consumer electronic device, please rank the following factors from most to least important.
- Purchase price
- Performance and specifications
- Warranty length and coverage
- Repairability and ease of repair
- Brand reputation
- Design and size
Drag to rank
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about how repairability and warranty considerations affect your electronics purchasing decisions?
Q08
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
Q09
Message
Thank you for completing this survey! Your responses will help us better understand consumer preferences around electronics repairability and warranty coverage. Your answers are confidential and will be reported only in aggregate.
Q10
Multiple Choice
In the past 12 months, did any of your devices need repair or service?
- Yes
- No
- Not sure
Q11
Opinion Scale
How satisfied were you with the cost of the repair?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q12
Opinion Scale
If two products were similar in price and performance, how likely would you be to choose the more repairable option?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q13
Opinion Scale
How much do you trust that the brands you buy from will support repairs and provide spare parts over the long term?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q14
AI Interview
We'd like to understand your thinking in a bit more depth. A follow-up question or two will appear below based on your earlier responses about repairability and warranties.
Q15
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q16
Opinion Scale
How satisfied were you with the turnaround time of the repair?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q17
Opinion Scale
How willing would you be to accept a slightly thicker or heavier device if it were easier to repair?
Scale: 1 – 7
Min:Not at all willingMax:Extremely willing
Q18
Multiple Choice
Before purchasing electronics, where do you typically look for repairability or warranty information? Select all that apply.
- Manufacturer website or product page
- Retailer product page
- Independent reviews or articles
- YouTube or online repair communities
- In-store staff
- Friends or family
- Right-to-Repair labels or disclosures
- Brand marketing or ads
- I don't usually look for this information
Q19
Dropdown
In which region do you currently reside?
- United States
- United Kingdom
- Canada
- European Union
- Australia or New Zealand
- Other
Q20
Opinion Scale
How satisfied were you with the availability of parts and repair information?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q21
Opinion Scale
How willing would you be to pay 10–15% more for a device with user-replaceable components and a 5-year parts guarantee?
Scale: 1 – 7
Min:Not at all willingMax:Extremely willing
Q22
Multiple Choice
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college or associate degree
- Bachelor's degree
- Graduate degree
- Other or prefer not to say
Q23
Multiple Choice
For that device issue, did you attempt to use the product's warranty?
- Yes
- No
- Not eligible — warranty had expired
- Not sure
Q24
Opinion Scale
How willing would you be to accept reduced water or dust resistance if the device were easier to open and repair?
Scale: 1 – 7
Min:Not at all willingMax:Extremely willing
Q25
Multiple Choice
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Unemployed
- Retired
- Prefer not to say
Q26
Opinion Scale
Overall, how satisfied were you with the warranty service experience?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q27
Opinion Scale
How willing would you be to accept fewer color or finish options if it meant standardized, repairable components?
Scale: 1 – 7
Min:Not at all willingMax:Extremely willing
Q28
Dropdown
If a device included user-replaceable batteries and guaranteed parts and manuals for 5 years, how much more would you be willing to pay compared to a similar device without these features?
- 0% — not willing to pay more
- 1–5% more
- 6–10% more
- 11–15% more
- 16–20% more
- 21–30% more
- 31–50% more
- More than 50% more
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview question that adaptively probes respondents' reasoning on repairability vs. warranty trade-offs, beyond fixed-choice answers
- Combines opinion-scale willingness-to-pay and willingness-to-accept items (e.g., paying more for user-replaceable components, accepting bulkier design) with a ranking exercise on purchase-decision factors for richer trade-off analysis
- Captures the full purchase-to-repair journey in one instrument: purchase history, device issues, repair experience satisfaction, warranty usage and satisfaction, and information-seeking behavior before purchase
- Pairs quantitative scales and demographics (age, gender, region, education, employment) with an open-text reflection question and an automatically generated report, so segment-level insights don't require manual analysis
QuestionPro
Warranty Demographics Survey TemplateA static, fielding-ready template focused narrowly on warranty registration and demographic profiling rather than the repairability trade-off itself. It's a reasonable starting point for warranty-specific data collection but doesn't address willingness-to-pay for repairability or purchase-decision ranking. Best suited for simple demographic segmentation studies.
What it does well
- Ready-to-deploy template specifically built around warranty topics
- Backed by QuestionPro's established survey platform and distribution tools
- Likely includes standard demographic question sets
Where it falls short
- No adaptive AI follow-up probing — respondents can't be asked deeper why-questions based on their specific answers
- No mention of repairability trade-off measurement, willingness-to-pay scales, or factor ranking
- No transparent, publishable methodology or prompt documentation
SurveyMonkey
Consumer Behavior Survey TemplateA general-purpose consumer behavior template that can capture broad purchasing attitudes but is not tailored to the repairability-vs-warranty trade-off or electronics specifically. It offers a solid generic foundation researchers would need to heavily customize. As a static form, it lacks any mechanism for probing individual responses further.
What it does well
- Well-known, broadly applicable consumer behavior framework
- Easy to customize within SurveyMonkey's mature survey builder
- Likely includes standard purchase-driver and satisfaction question types
Where it falls short
- No adaptive AI interview or voice AI follow-up to explore reasoning behind trade-off choices
- Not specific to electronics repairability or warranty dynamics, requiring significant rebuilding
- No automated per-response quality scoring or auto-generated analytical report
SurveySparrow
Post Purchase Survey Template With Sample QuestionsThis template targets post-purchase satisfaction generally, which overlaps with repair/warranty experience questions but doesn't address pre-purchase trade-off reasoning like willingness-to-pay for repairability. It's a fielding-ready generic template rather than a purpose-built repairability study. Useful as a satisfaction-tracking tool but not a substitute for trade-off research.
What it does well
- Ready-made post-purchase satisfaction question set
- Sample questions provided to speed up template customization
- Fits within SurveySparrow's conversational survey format
Where it falls short
- No adaptive AI or voice AI follow-up interviewing to dig into individual purchase reasoning
- No willingness-to-pay or trade-off ranking questions built for repairability vs. warranty analysis
- No transparent prompt methodology or automated quality scoring of responses
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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