Q01
Long Text
All templates
Voice Assistant Wake Word Trust & Privacy Study
Measures consumer trust in voice assistant wake word systems, privacy concerns, and comfort with ambient listening. Designed for consumer research with voice assistant users.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
Which of the following voice-enabled devices do you personally use at least once a month? Please select all that apply.
Q03
Multiple Choice
Which wake word do you use most often to activate your voice assistant?
Q04
Long Text
How much do you trust your primary voice assistant to only start listening after you say the wake word?
Q05
Long Text
How comfortable are you with a voice assistant listening for a wake word when you are at home alone?
Q06
Long Text
Overall, how useful is your voice assistant in your daily life?
Q07
Long Text
What one change would most increase your trust or comfort with voice assistants?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey. Your responses have been recorded and will be used in aggregate to improve voice assistant experiences. Your individual answers will remain confidential.
Q10
Long Text
Which device do you use most often for voice assistant interactions?
Q11
Long Text
In the last 3 months, how often did your voice assistant activate by mistake — without you saying the wake word?
Q12
Long Text
How confident are you that your voice data is stored securely by your voice assistant provider?
Q13
Long Text
How comfortable are you with a voice assistant listening for a wake word when you have guests at home?
Q14
Long Text
Please rank the following issues from biggest to smallest problem in your experience with voice assistants.
Q15
AI Interview
Based on your earlier responses, we'd like to explore your thoughts a bit further. Please share more about your experiences with wake words, trust, and privacy when using voice assistants.
Q16
Long Text
How do you describe your gender?
Q17
Long Text
In the past 30 days, how often did you use a voice assistant?
Q18
Long Text
How much control do you feel you have over what your voice assistant records and stores?
Q19
Long Text
How comfortable are you with a voice assistant listening for a wake word at your workplace?
Q20
Long Text
How likely are you to purchase a new voice-enabled device in the next 12 months?
Q21
Long Text
Which region do you currently live in?
Q22
Long Text
How transparent do you feel your voice assistant provider is about how your voice data is used?
Q23
Long Text
How comfortable are you with a voice assistant listening for a wake word in a public place (e.g., café, store)?
Q24
Long Text
What is the highest level of education you have completed?
Q25
Long Text
In the last 3 months, how concerned have you been that your voice assistant may have recorded you without your knowledge?
Q26
Multiple Choice
Which privacy controls have you used in the last 3 months? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.