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Voice Assistant Wake Word Trust & Privacy Survey Template

Get fast insights on voice assistant wake words: consumer trust, privacy, comfort, and usage. 5-minute smart speaker survey template; easy to customize.

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Sample Survey Items

Q1
Multiple Choice
Which voice-enabled devices do you personally use at least monthly? Select all that apply (or select “None of the above”).
  • Smart speaker (e.g., Echo, Nest Audio)
  • Smart display (e.g., Echo Show, Nest Hub)
  • Smartphone assistant (Siri, Google Assistant)
  • Smart TV or streaming device (voice remote)
  • Headphones/earbuds with voice assistant
  • In-car voice assistant
  • None of the above
Q2
Dropdown
Which is your primary device for using a voice assistant?
  • Smart speaker
  • Smart display
  • Smartphone
  • Smart TV / streaming device
  • Headphones/earbuds
  • In-car system
  • Other device
  • I don't use any voice assistant
Q3
Multiple Choice
In the past 30 days, how often did you use any voice assistant?
  • Daily
  • Several times a week
  • About once a week
  • A few times this month
  • Once this month
  • Not in the last 30 days
  • Never
Q4
Multiple Choice
Which wake word or invocation do you use most often?
  • Alexa
  • Hey Google / OK Google
  • Siri
  • Bixby
  • Cortana
  • I use a button/tap instead of a wake word
  • I don't use wake words
  • Other
Other option allowed
Q5
Matrix
Please indicate how much you agree or disagree with each statement.
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
I understand when my device is actively listening after the wake word.•••••
I trust that my device only listens after the wake word.•••••
My devices reliably recognize wake words.•••••
I know how to mute the microphone or pause listening.•••••
I know how to review or delete my voice recordings.•••••
Q6
Rating
How much do you trust your primary device to wait for a wake word before listening?
Scale: 10 (star)
Min: Do not trust at allMax: Completely trust
Q7
Multiple Choice
In the last 3 months, how often did your device activate by mistake (without a wake word)?
  • Daily
  • Weekly
  • Monthly
  • Rarely
  • Never
  • Not sure
Q8
Opinion Scale
In the last 3 months, how concerned were you about accidental recordings?
Range: 1 – 10
Min: Not at all concernedMid: Moderately concernedMax: Extremely concerned
Q9
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Rarely.”
  • Never
  • Rarely
  • Sometimes
  • Often
  • Always
Q10
Matrix
How comfortable are you with a voice assistant listening for a wake word in these situations?
RowsVery uncomfortableUncomfortableNeutralComfortableVery comfortable
Alone at home•••••
With household members•••••
With guests or visitors•••••
In a bedroom or private space•••••
In kitchen or living areas•••••
While working from home•••••
Q11
Multiple Choice
Which privacy controls have you used in the last 3 months? Select all that apply.
  • Muted the microphone button
  • Turned off listening in the app
  • Unplugged or powered off the device
  • Reviewed voice history
  • Deleted voice history
  • Made no changes
  • Not sure
Q12
Constant Sum
Allocate 100 points across the ways you use a voice assistant. Total must add to 100.
Total must equal 100
Min per option: 0Whole numbers only
Q13
Opinion Scale
Overall, how useful is your voice assistant for your daily life?
Range: 1 – 10
Min: Not useful at allMid: Moderately usefulMax: Extremely useful
Q14
Ranking
Rank the following issues from biggest to smallest problem for you.
Drag to order (top = most important)
  1. False activations
  2. Misheard commands
  3. Slow responses
  4. Privacy or data use
  5. Limited features or skills
  6. Poor integrations with other products
Q15
Multiple Choice
How likely are you to buy a new voice-enabled device in the next 12 months?
  • Very likely
  • Somewhat likely
  • Not sure
  • Somewhat unlikely
  • Very unlikely
  • Not applicable
Q16
Numeric
What price (USD) feels acceptable for a basic smart speaker?
Accepts a numeric value
Whole numbers only
Q17
Long Text
What one change would most increase your trust or comfort with voice assistants?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on wake words, trust, and comfort
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 16
Q19
Multiple Choice
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q20
Multiple Choice
How do you describe your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q21
Multiple Choice
Which region do you currently live in?
  • North America
  • Europe
  • Latin America
  • Middle East
  • Africa
  • Asia
  • Oceania
Q22
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Postgraduate or professional degree
  • Prefer not to say
Q23
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker or caregiver
  • Unemployed and seeking work
  • Not in labor force or retired
  • Prefer not to say
Q24
Chat Message
Thanks for your time—your responses have been recorded.

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