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Market Research

Brand Health & Competitive Benchmarking Survey

Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全27問・約12分
Q01
メッセージ

Welcome! This survey asks about your awareness, impressions, and preferences across brands in a specific product category. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. This survey takes approximately 12 minutes to complete.

Q02
選択式

In the past 6 months, have you purchased any products in this category?

  • Yes
  • No
Q03
自由回答（長文）

When you think of this product category, what is the first brand that comes to mind?

Q04
オピニオンスケール

What is your overall impression of Your brand?

スケール: 1 – 7
最小:Very unfavorable最大:Very favorable
Q05
選択式

Which brand are you most likely to purchase next in this category?

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • Another brand
  • Not sure
Q06
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about your experiences or perceptions of these brands?

Q07
プルダウン

What is your age?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q08
メッセージ

Thank you for completing this survey—your feedback is very valuable and will help us better understand brand perceptions in this category.

Q09
プルダウン

In the past 6 months, approximately how often have you purchased products in this category?

  • Weekly or more
  • 2–3 times per month
  • About once per month
  • Every 2–3 months
  • Less often
Q10
選択式

Which of the following brands have you heard of? Please select all that apply.

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • None of these
Q11
オピニオンスケール

What is your overall impression of Top competitor A?

スケール: 1 – 7
最小:Very unfavorable最大:Very favorable
Q12
オピニオンスケール

How likely are you to recommend Your brand to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q13
AIインタビュー

We'd like to understand more about what drives your brand preferences in this category. Please share your thoughts and our AI moderator will ask a few follow-up questions.

Q14
選択式

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
選択式

Which brand did you purchase most recently in this category?

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • Another brand
Q16
オピニオンスケール

What is your overall impression of Top competitor B?

スケール: 1 – 7
最小:Very unfavorable最大:Very favorable
Q17
オピニオンスケール

How likely are you to recommend Top competitor A to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q18
プルダウン

In which region do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • European Union
  • Latin America
  • Middle East
  • Africa
  • Asia-Pacific
  • Australia/New Zealand
  • Other / Prefer not to say
Q19
オピニオンスケール

How satisfied were you with your most recent purchase in this category?

スケール: 1 – 7
最小:Not at all satisfied最大:Extremely satisfied
Q20
オピニオンスケール

What is your overall impression of Top competitor C?

スケール: 1 – 7
最小:Very unfavorable最大:Very favorable
Q21
自由回答（長文）

What is the main reason you chose that brand as your next likely purchase?

Q22
プルダウン

What is the highest level of education you have completed?

  • Some high school or less
  • High school graduate
  • Some college / Associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Trade / technical certification
  • Prefer not to say
Q23
選択式

Which of the following words or phrases describe Your brand? Please select all that apply.

  • High quality
  • Good value
  • Innovative
  • Trustworthy
  • Premium
  • Reliable
  • Fun
  • Eco-friendly
  • None of these
Q24
プルダウン

What is your current employment status?

  • Employed full time
  • Employed part time
  • Self-employed
  • Student
  • Homemaker
  • Retired
  • Unemployed
  • Prefer not to say
Q25
選択式

Which of the following words or phrases describe Top competitor A? Please select all that apply.

  • High quality
  • Good value
  • Innovative
  • Trustworthy
  • Premium
  • Reliable
  • Fun
  • Eco-friendly
  • None of these
Q26
オピニオンスケール

To what extent do you agree or disagree: Your brand offers good value for the price.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q27
ランク付け

Please rank the following brands by your overall preference, with 1 being your most preferred.

  1. Your brand
  2. Top competitor A
  3. Top competitor B
  4. Top competitor C
ドラッグして順位を付ける

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Captures both unaided (open-text top-of-mind) and aided (checklist) brand awareness in the same flow, alongside image-association word-choice questions for your brand and named competitors
  • Includes head-to-head value perception, preference ranking, and NPS for your brand versus a top competitor, giving a structured competitive benchmark rather than a single-brand snapshot
  • Uses an AI follow-up interview to probe the reasoning behind stated brand preferences and next-purchase intent, going beyond the closed-ended scales with adaptive, respondent-specific questions
  • Pairs behavioral screening (recent purchase, frequency, brand purchased) with attitudinal measures so awareness and image data can be read against actual buying behavior

Jotform

Brand Awareness Survey Form Template

A static, drag-and-drop form template focused on basic brand awareness questions. It's built for quick deployment and customization within Jotform's form builder rather than for structured competitive benchmarking. No image association or NPS-style benchmarking against named competitors is evident.

優れている点

  • Easy to customize within a familiar drag-and-drop form builder
  • Quick to deploy for simple awareness checks
  • Integrates with Jotform's broader form ecosystem (payments, logic, etc.)

物足りない点

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No indication of built-in competitive benchmarking structure (aided/unaided awareness vs. named competitors)
  • No transparent scoring or automated quality assessment of open-ended answers

SurveyMonkey

Brand Awareness Questionnaire Template

A methodology-backed questionnaire template from an established survey platform, likely covering standard awareness and perception questions. It's a fixed-question template meant to be launched as-is or lightly edited, not a dynamic interview experience.

優れている点

  • Backed by an established survey research platform with broad template library
  • Likely includes standard, well-tested awareness question phrasing
  • Easy to launch quickly with minimal setup

物足りない点

  • No adaptive AI interviewing—respondents answer the same fixed questions regardless of their answers
  • No voice-based interview option for richer qualitative capture
  • No automated per-response quality scoring of open-ended feedback

SurveySparrow

Brand Image Questionnaire Template

A conversational-style questionnaire template focused on brand image and perception, presented one question at a time for a chat-like feel. The conversational UI is scripted rather than adaptive, so it doesn't generate new questions based on prior answers.

優れている点

  • Conversational, chat-like question flow that may feel more engaging than a traditional grid
  • Focused specifically on brand image/perception measurement
  • Likely mobile-friendly given SurveySparrow's conversational form design

物足りない点

  • Conversational UI is pre-scripted, not adaptive AI—no real-time follow-up probing based on what a respondent says
  • No voice AI interview capability
  • No transparent, publishable prompt/methodology behind the question logic

Typeform

Brand Awareness Survey Template

A polished, design-forward brand awareness template known for Typeform's one-question-at-a-time interface. It covers standard awareness metrics but is a fixed-form template rather than an interview format that adapts to individual respondents.

優れている点

  • Strong design and one-question-at-a-time UX that reduces respondent fatigue
  • Well-known template format that's easy to brand and customize visually
  • Simple to share and embed across channels

物足りない点

  • No adaptive AI follow-up questions—flow is fixed regardless of respondent answers
  • No screen-share or guided task capability for deeper behavioral observation
  • No automated quality scoring of individual responses or auto-generated analytical reports

よくあるご質問

「Brand Health & Competitive Benchmarking Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が27問含まれており、最初の設問は次のとおりです：「Welcome! This survey asks about your awareness, impressions, and preferences across brands in a specific product categor…」・「In the past 6 months, have you purchased any products in this category?」・「When you think of this product category, what is the first brand that comes to mind?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、27問を約12分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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