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Brand Power Score: Awareness, Consideration & Loyalty Tracker
Measures the core drivers of brand strength — unaided and aided awareness, familiarity, consideration, attribute perceptions, and likelihood to recommend — benchmarked against named competitors. An AI follow-up interview probes why respondents rate the brand as they do, surfacing the perceptions behind the numbers for marketing and brand teams running health trackers.
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Brand Power Score: Awareness, Consideration & Loyalty Tracker
Thanks for sharing your thoughts on the brands in this space! Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us understand how people really see our brand.
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デフォルト テーマ。色とフォントは自由に変更できます。
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全11問・約7分
Q01
自由回答（短文）必須
When you think of this kind of product, what is the first brand that comes to mind?
Q02
選択式必須
Which of these brands have you heard of, even if you've never used them?
- Our brand
- A large national brand
- A store's own brand
- A smaller specialist brand
Q03
オピニオンスケール必須
How familiar are you with our brand?
スケール: 1 – 5
最小:Never heard of it最大:Know it very well
Q04
オピニオンスケール必須
If you needed this kind of product today, how likely would you be to consider our brand?
スケール: 1 – 7
最小:Would not consider最大:Would definitely consider
Q05
オピニオンスケール必須
How likely are you to recommend our brand to a friend or colleague?
スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q06
マトリクス必須
How well does each phrase describe each brand?
5行 × 3列
- Innovative
- Trustworthy
- High quality
- Good value for money
- Relevant to people like me
列: Our brand · A large national brand · A store's own brand
Q07
ポイント配分必須
Imagine you had to choose one of these brands right now. Split 100 points across them based on how likely you'd be to pick each one.
- Our brand
- A large national brand
- A store's own brand
- A smaller specialist brand
- None of these
100ポイントを配分
Q08
選択式必須
In the last 30 days, how many times have you purchased or used our brand?
- Never
- Once
- 2-3 times
- 4 or more times
Q09
AIインタビュー
Probe the reasoning behind the respondent's recommendation likelihood and their point allocation across brands: what specifically makes the brand feel more or less trustworthy, innovative, or worth choosing compared to the named competitors. If they gave the brand a low recommendation score or allocated it few points, dig into the specific experience, perception, or comparison that's holding them back, and ask what would need to change to move them.
Q10
選択式
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
選択式
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
メッセージ
That's everything — thank you! Your answers feed directly into our brand health tracker and help guide where we invest in awareness and product experience next.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Combines unaided and aided awareness (open text plus a multi-brand recognition checklist) with familiarity, consideration, and recommendation scales in one flow
- Includes a matrix question for attribute perceptions and a constant-sum exercise forcing respondents to split preference points across competitor brands, giving richer trade-off data than single-scale questions
- An AI follow-up interview specifically probes the reasoning behind a respondent's recommendation likelihood and brand perceptions, surfacing the 'why' that static scales can't capture
- Captures recent purchase/usage frequency and demographics, then auto-compiles everything into a brand health report for marketing teams, without a researcher manually coding open-ends
SurveyMonkey
Brand Power Score Survey TemplateThis is a directly comparable, ready-to-field template covering similar brand-tracking metrics (awareness, consideration, etc.). It benefits from SurveyMonkey's mature distribution and analytics tools, but questions are fixed once launched. There's no mechanism to dynamically probe an individual respondent's open-ended reasoning.
優れている点
- Purpose-built brand tracking template with a similar metric set to ours
- Backed by SurveyMonkey's established panel and distribution options
- Established survey logic and reporting dashboards
物足りない点
- Static question set with no adaptive AI follow-up to probe individual reasoning
- No voice-based interview option
- No published prompt-level methodology since there's no AI interviewing component
Jotform
Brand Awareness Survey Form TemplateA customizable, fielding-ready form focused on brand awareness rather than the fuller brand-power funnel (consideration, loyalty, competitive benchmarking). Jotform's strength is its drag-and-drop form builder and integrations, but it functions as a standard form rather than an interview experience.
優れている点
- Easy drag-and-drop customization of questions and branding
- Wide integration ecosystem typical of Jotform forms
- Quick to deploy for basic awareness measurement
物足りない点
- No adaptive AI follow-up questioning — respondents answer fixed fields only
- No automated per-response quality scoring
- No voice AI interview capability
SurveySparrow
Brand Awareness Survey TemplateSurveySparrow presents its survey in a conversational, chat-like interface, which makes it feel more engaging than a plain form. However, the conversational style is a fixed UI pattern, not a true adaptive interview that reasons about each answer and generates new follow-up questions.
優れている点
- Conversational, one-question-at-a-time UI that can improve completion rates
- Mobile-friendly chat-style presentation
- Template covers core brand awareness questions out of the box
物足りない点
- Conversational UI is scripted, not an AI system generating dynamic follow-ups based on responses
- No voice interview mode
- No transparent, inspectable prompt logic since there's no AI interviewing involved
Typeform
Brand Awareness Survey TemplateTypeform offers a polished, one-question-at-a-time template well-suited to basic brand awareness capture, with simple conditional logic. It doesn't extend into consideration, loyalty, or competitive benchmarking depth, and it lacks any AI-driven follow-up capability.
優れている点
- Clean, well-designed respondent experience with strong completion rates
- Basic conditional logic for branching between questions
- Simple to customize for quick awareness studies
物足りない点
- No adaptive AI interview to explore the reasoning behind ratings
- No automated quality scoring of responses
- No voice AI interview option
よくあるご質問
「Brand Power Score: Awareness, Consideration & Loyalty Tracker」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が11問含まれており、最初の設問は次のとおりです：「When you think of this kind of product, what is the first brand that comes to mind?」・「Which of these brands have you heard of, even if you've never used them?」・「How familiar are you with our brand?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、11問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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