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Market Research

Brand Awareness & Aided/Unaided Recall Survey

Measures top-of-mind recall, aided brand awareness, brand associations, and purchase consideration to benchmark a target brand against competitors. Suitable for market researchers tracking awareness across channels and audiences.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全22問・約10分
Q01
メッセージ

Welcome! This short survey (approximately 10 minutes) asks about your awareness of and opinions about brands in a product or service category. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported in aggregate only.

Q02
オピニオンスケール

How familiar are you with this product or service category?

スケール: 1 – 7
最小:Not at all familiar最大:Extremely familiar
Q03
自由回答（長文）

When you think of this product or service category, what is the very first brand that comes to mind?

Q04
選択式

Which of the following brands in this category have you heard of? Select all that apply.

  • Brand Alpha
  • Brand Beta
  • Brand Gamma
  • Brand Delta
  • Brand Epsilon
  • Brand Zeta
  • None of the above
Q05
自由回答（長文）

What words or short phrases do you associate with the first brand you named? Please list up to five, separated by commas.

Q06
オピニオンスケール

How likely are you to consider the first brand you named for a purchase in this category within the next 30 days?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q07
AIインタビュー

We'd like to explore your brand perceptions a bit more. An AI moderator will ask you a couple of follow-up questions about the brands and associations you mentioned.

Q08
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about your experiences with this category or these brands?

Q09
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q10
メッセージ

Thank you for completing this survey — your responses have been recorded and will help us understand brand awareness in this category. You may now close this window.

Q11
選択式

In the last 30 days, where have you seen or heard about this category? Select all that apply.

  • TV or streaming TV
  • Online video (e.g., YouTube, TikTok)
  • Social media posts or ads
  • Search engine results
  • Retail store or aisle
  • Billboards or transit ads
  • Radio or podcasts
  • Friends or family (word of mouth)
  • Email or SMS from a brand
  • Other
  • I haven't seen or heard anything in the last 30 days
Q12
自由回答（長文）

What other brands in this category come to mind? Please list up to five, separated by commas. You may leave this blank if none come to mind.

Q13
選択式

Which of these brands have you seen advertising for in the last 30 days? Select all that apply.

  • Brand Alpha
  • Brand Beta
  • Brand Gamma
  • Brand Delta
  • Brand Epsilon
  • Brand Zeta
  • None of the above
Q14
選択式

Thinking about the first brand you named, which of the following describe it well? Select all that apply.

  • High quality
  • Good value for money
  • Innovative
  • Trustworthy
  • Widely available
  • Stylish or appealing design
  • Environmentally responsible
  • For people like me
  • None of these
Q15
オピニオンスケール

How confident are you that the first brand you named would meet your needs in this category?

スケール: 1 – 7
最小:Not at all confident最大:Extremely confident
Q16
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q17
自由回答（長文）

Briefly, why did that brand come to mind first?

Q18
選択式

Which of the following most influenced the first brand coming to mind? Please select up to three.

  • I buy it often
  • I saw an ad recently
  • Friends or family mentioned it
  • Store display or shelf presence
  • A deal or discount
  • Social media content
  • Its packaging or design
Q19
プルダウン

Which region do you currently live in?

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America
Q20
選択式

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Other
Q21
選択式

What is your current employment status?

  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker or caregiver
  • Retired
  • Unemployed
  • Prefer not to say
Q22
プルダウン

What is your approximate annual household income before tax? Please select the closest band in your local currency.

  • Less than 25,000
  • 25,000–49,999
  • 50,000–74,999
  • 75,000–99,999
  • 100,000–149,999
  • 150,000 or more
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static recall questions with an AI follow-up interview that probes deeper into the brand perceptions respondents just described, instead of stopping at a fixed list of items.
  • Captures the full recall funnel in one flow — top-of-mind (unaided) recall, aided brand awareness, ad recall by channel, brand associations, and purchase consideration/confidence — with open-text and scaled questions paired together.
  • Asks respondents directly why a brand came to mind first and what influenced that recall, giving qualitative context that pure multiple-choice awareness trackers can't surface.
  • Includes standard demographic breaks (age, gender, region, education, employment, income) so awareness and recall results can be segmented, plus a closing open-text catch-all for anything the survey missed.

SurveySparrow

Brand Awareness Survey Template

A ready-to-use brand awareness template built on SurveySparrow's conversational form format, which presents questions one at a time in a chat-like flow. It covers standard awareness question types but is a static template rather than an adaptive interview. Good starting point for researchers wanting a quick, editable questionnaire.

優れている点

  • Conversational one-question-at-a-time UI
  • Quick to customize and deploy
  • Fits general marketing survey use cases

物足りない点

  • No adaptive AI follow-up probing — the conversational format is scripted, not dynamically generated
  • No voice AI interview option
  • No automated per-response quality scoring

Jotform

Brand Awareness Survey Form Template

A downloadable/embeddable form template on Jotform's form-builder platform, geared toward quick data collection with drag-and-drop editing. It's a static form rather than an interview experience, so all questions are fixed at build time. Useful for simple, low-cost brand awareness data collection.

優れている点

  • Highly customizable drag-and-drop form builder
  • Wide range of integrations typical of Jotform
  • Easy to embed on websites or share as a link

物足りない点

  • No adaptive or AI-moderated follow-up questions
  • No voice AI interview capability
  • No transparent prompt/methodology documentation or automated quality scoring of responses

SurveyMonkey

Brand Awareness Questionnaire Template

SurveyMonkey's brand awareness questionnaire is a well-established static template aimed at market researchers, with built-in analytics and benchmarking tools on their platform. It's a fixed-question survey design, not an adaptive interview, though SurveyMonkey does offer its own reporting dashboards. Solid choice for teams already using SurveyMonkey's panel or analysis tools.

優れている点

  • Established, well-known survey platform with analytics dashboard
  • Template is purpose-built for brand awareness research
  • Can pair with SurveyMonkey's audience panel for distribution

物足りない点

  • No adaptive AI-driven follow-up interviewing
  • No voice AI interview option
  • No published prompt-level transparency or per-response quality scoring

Typeform

Brand Awareness Survey Template

Typeform's brand awareness template uses its signature clean, one-question-per-screen design to improve completion rates. Like the others, it's a fixed-flow template rather than a dynamic interview, so follow-up depth depends entirely on pre-written branching logic. Strong choice for researchers prioritizing visual polish and completion rate.

優れている点

  • Polished, high-completion-rate question flow design
  • Simple logic-based branching available
  • Good visual/brand customization options

物足りない点

  • No AI-generated adaptive follow-up questions — branching is pre-set, not dynamically probed
  • No voice AI interview mode
  • No automated quality scoring of open-text responses or transparent prompt methodology

よくあるご質問

「Brand Awareness & Aided/Unaided Recall Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が22問含まれており、最初の設問は次のとおりです：「Welcome! This short survey (approximately 10 minutes) asks about your awareness of and opinions about brands in a produc…」・「How familiar are you with this product or service category?」・「When you think of this product or service category, what is the very first brand that comes to mind?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、22問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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