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Marketing & Growth

Brand Identity & Positioning Consultation Survey

Assesses how clearly a business can articulate what makes its brand different, how consistent that identity feels across touchpoints, and where a rebrand or refresh should focus first. Built for brand consultants and marketing leads kicking off an engagement. An AI follow-up interview digs into the exact moment differentiation breaks down, surfacing concrete examples instead of vague brand talk.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes for this branding consultation intake! Your answers help us understand where your brand stands today and where to focus first. Your responses are completely confidential and anonymized. About 6-8 minutes.

Q02
選択式必須

Which best describes why you're doing this branding consultation?

  • Launching a brand-new business or product
  • Refreshing an existing brand that feels dated
  • Repositioning after a major business change (merger, new market, pivot)
  • Fixing inconsistent brand application across channels
  • Other
Q03
オピニオンスケール必須

If you had to explain in one sentence what makes your brand different from competitors, how clearly could you do that right now?

スケール: 1 – 7
最小:Not clear at all最大:Extremely clear
Q04
選択式必須

In the last 90 days, how often have customers or prospects seemed confused about what your company actually offers?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Not sure
Q05
評価スケール必須

How consistent is your brand's look, tone, and messaging across channels (website, social, sales materials, packaging)?

範囲: 1 – 5
最小:Very inconsistent最大:Very consistent
Q06
マトリクス必須

Rate how well each of the following currently reflects the identity you want to project.

5行 × 4列
  • Logo & visual identity
  • Website
  • Messaging & tagline
  • Tone of voice
  • Customer experience
列: Needs major work · Needs some work · Works well · Excels
Q07
ベスト・ワースト選択（MaxDiff）必須

Across these brand elements, which need the most attention and which need the least right now?

  • Logo
  • Color palette
  • Typography
  • Tagline
  • Website design
  • Tone of voice
  • Marketing collateral
各セットで最も良いもの・最も悪いものを選択最も良い:Needs the most attention最も悪い:Needs the least attention
Q08
ポイント配分必須

If you had a hypothetical rebrand budget of 100 points to spend, how would you allocate it across these areas?

  • Visual identity (logo, colors, fonts)
  • Messaging & positioning
  • Website & digital presence
  • Marketing collateral
  • Employee brand training
100ポイントを配分
Q09
テキストハイライト

Highlight the words or phrases in your current brand statement below that feel most true to who you are today. Leave unmarked anything that feels outdated or aspirational rather than real.

(Replace with your current tagline, mission statement, or brand promise.) (Template note: replace with your own brand statement before launching.)

Q10
自由回答（短文）

If you had to describe your brand in three words, what would they be?

Q11
AIインタビュー

Explore the gap between how clearly the respondent believes they can articulate their brand's differentiation and how often customers seem confused about what the company offers. Ask for a specific recent example of trying to explain the brand to a prospect or new hire, what words they actually used, and where the explanation broke down. If they rated differentiation clarity high but also reported frequent confusion, probe that contradiction directly; if they can't produce a concrete example, probe what's stopping them from having one.

Q12
選択式

What's your role at the company?

  • Founder / CEO
  • Marketing / brand lead
  • Product lead
  • Other leadership
  • Individual contributor
  • Prefer not to say
Q13
選択式

How many employees does your company have?

  • 1-10
  • 11-50
  • 51-200
  • 201-1000
  • 1000+
  • Prefer not to say
Q14
メッセージ

That's everything — thank you! We'll use your answers to shape the brand audit and prioritize where the consultation focuses first.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static questions with an AI follow-up interview that digs into the exact moment differentiation breaks down, pushing for concrete examples instead of generic brand adjectives
  • Combines quantitative brand-clarity measures (opinion scale, rating, matrix, max-diff, constant-sum budget allocation) with qualitative capture (text highlight on the current brand statement, three-word description) for a fuller diagnostic picture
  • Segments responses by role and company size so consultants can see how brand clarity differs between leadership and staff before the engagement starts
  • Produces an auto-generated report from the same intake, so consultants walk into the audit with synthesized findings rather than a raw spreadsheet of answers

SurveySparrow

Branding Consultation Form Template

A fielding-ready conversational form aimed at capturing basic branding consultation intake. It covers standard brand questions in SurveySparrow's chat-style UI but relies on fixed questions rather than probing follow-ups. Good for lightweight intake, less suited to surfacing specific breakdowns in brand messaging.

優れている点

  • Conversational, chat-style form format that's quick for respondents to complete
  • Purpose-built branding consultation template, not a repurposed generic form
  • Part of a broader survey platform with standard reporting/dashboard features

物足りない点

  • No adaptive AI follow-up interview — every respondent gets the same static questions regardless of their answers
  • No mention of guided screen-share tasks or per-response quality scoring
  • No published prompt-level methodology, so how questions probe for depth (if at all) isn't transparent

Typeform

Branding Consultation Form Template

A polished, fielding-ready branding intake form built on Typeform's one-question-at-a-time design. It's designed for a smooth respondent experience but, like most form builders, asks the same fixed question set to every respondent. It doesn't include a mechanism to chase down specifics when brand answers are vague.

優れている点

  • Clean, high-conversion one-question-at-a-time UX that Typeform is known for
  • Easy to brand and customize visually to match a consultant's own presentation
  • Simple to deploy for quick client intake without technical setup

物足りない点

  • Static question flow with no adaptive AI follow-up interview to dig into specific examples of brand confusion
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Brand Identity & Positioning Consultation Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes for this branding consultation intake! Your answers help us understand where your brand…」・「Which best describes why you're doing this branding consultation?」・「If you had to explain in one sentence what makes your brand different from competitors, how clearly could you do that ri…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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