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Marketing & Growth

Corporate Marketing Perception & Impact Survey

Gauges how customers and prospects actually experience a company's marketing — which channels land, whether the message is clear and differentiated, and how the brand's qualities come across. An AI follow-up interview digs into the 'why' behind clarity and differentiation scores instead of stopping at the number.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your honest impressions of our marketing! Your responses are completely confidential and anonymized. This isn't about the product itself — just what you've seen, read, or heard from us. About 5 minutes.

Q02
選択式必須

In the last 3 months, where have you noticed marketing from (Replace with Company Name)? (Template note: adjust the channel list to match what you actually run.)

  • Company website
  • Social media
  • Email newsletters
  • Online ads
  • Industry events or webinars
  • Word of mouth / referral
  • Press or news coverage
  • Haven't noticed any
Q03
オピニオンスケール必須

Based on the marketing you've seen, how clearly do you understand what (Replace with Company Name) does and who it's for?

スケール: 1 – 7
最小:Not clear at all最大:Extremely clear
Q04
オピニオンスケール必須

How different does (Company Name)'s marketing feel compared to other companies in (Replace with Industry)?

スケール: 1 – 7
最小:Not different at all最大:Extremely different
Q05
マトリクス必須

How much do you agree that the marketing you've seen from (Company Name) reflects each of these qualities?

5行 × 5列
  • Trustworthy
  • Innovative
  • Customer-focused
  • Easy to understand
  • Memorable
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
ベスト・ワースト選択（MaxDiff）必須

When deciding whether to engage with a company like (Company Name), which of these types of content matter most to you?

  • Case studies
  • Product demo videos
  • Customer testimonials
  • Blog articles or thought leadership
  • Comparison guides
  • Free trials or samples
  • Webinars or events
  • Pricing transparency
各セットで最も良いもの・最も悪いものを選択最も良い:Most influential最も悪い:Least influential
Q07
テキストハイライト

Here's a sample of our current marketing copy. Please highlight any phrases that stood out to you — good or bad.

(Replace with your own headline and paragraph of marketing copy here. Template note: swap in the actual homepage headline, ad snippet, or email subject line you want tested.)

Q08
オピニオンスケール必須

Based purely on the marketing you've seen — not your experience as a customer — how likely are you to recommend (Company Name) to a colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
自由回答（短文）

In your own words, what's the one thing you'd tell a friend (Company Name) is known for?

Q10
AIインタビュー

Focus on why the respondent rated message clarity and differentiation the way they did. If either score was low, probe what specifically confused them or which competitor's messaging they'd compare it to unfavorably. If both scores were high, ask which exact phrase, image, or channel made the message land, and whether they can repeat it back in their own words. Tie the discussion back to the channel(s) they said they noticed earlier, and if they said they 'haven't noticed any' marketing, explore what would have gotten their attention.

Q11
選択式

Which best describes your role in relation to (Company Name)?

  • Current customer
  • Former customer
  • Prospect / evaluating
  • Never engaged directly
  • Prefer not to say
Q12
選択式

What size is the organization you work for?

  • Just me / freelance
  • 2-50 employees
  • 51-500 employees
  • 501-5,000 employees
  • 5,000+ employees
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for the candid feedback! Your responses feed directly into a review of our marketing messaging and channel mix.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that specifically probes the 'why' behind clarity and differentiation ratings, rather than stopping at a numeric score
  • Combines channel-recall, opinion-scale, matrix, and MaxDiff questions to triangulate which marketing touchpoints land and which brand qualities come through
  • Uses a text-highlight exercise so respondents mark exact phrases in real marketing copy that stand out or confuse, giving word-level diagnostic detail
  • Captures role and organization-size context so results can be segmented by customer vs. prospect and by company size, then rolls everything into an auto-generated report

QuestionPro

Corporate Marketing Evaluation Survey Template

A fielding-ready template aimed at evaluating how a company's marketing is perceived, covering similar ground to ours (message clarity, channel reach, brand perception). It's a static questionnaire built on QuestionPro's broad survey platform rather than one built specifically around adaptive follow-up probing. Good general-purpose option if you just need standard cross-tab reporting.

優れている点

  • Purpose-built for corporate marketing perception, so questions map closely to this use case
  • Backed by QuestionPro's mature survey platform with broad question-type and reporting support
  • Likely supports large-sample distribution and standard analytics dashboards

物足りない点

  • No adaptive AI interview to dig into the 'why' behind a clarity or differentiation score — respondents just submit a static form
  • No voice AI interview option or guided screen-share tasks
  • No published per-response quality scoring or transparent prompt methodology

Jotform

New Year's Marketing Campaign Evaluation Form

This is a lightweight form for rating a specific seasonal marketing campaign rather than a general brand-marketing-perception study, so it's narrower in scope than our template. It's a ready-to-use Jotform form built on their drag-and-drop builder, useful for quick campaign feedback but not designed for ongoing brand tracking. Treat it as a campaign-level check-in rather than a full perception/impact survey.

優れている点

  • Quick to deploy and customize using Jotform's drag-and-drop form builder
  • Simple, short format likely to yield high completion rates for a single campaign check-in
  • Easy to embed and share via Jotform's existing distribution tools

物足りない点

  • Scoped to a single campaign rather than overall brand marketing perception across channels
  • No adaptive AI or voice interview to follow up on open-ended or scaled responses
  • No automated quality scoring or transparent, publishable interview prompts

よくあるご質問

「Corporate Marketing Perception & Impact Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your honest impressions of our marketing! Your responses are completely confide…」・「In the last 3 months, where have you noticed marketing from (Replace with Company Name)? (Template note: adjust the chan…」・「Based on the marketing you've seen, how clearly do you understand what (Replace with Company Name) does and who it's for…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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