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Marketing & Growth

Advertisement Concept & Creative Evaluation Survey

Tests a single ad — video, print, or social creative — for clarity, appeal, relevance, and purchase impact before it goes live. An AI follow-up interview digs into the specific moment respondents got confused, bored, or excited, surfacing the 'why' behind the ratings so creative teams know exactly what to cut, keep, or clarify.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for helping us test a new ad! Your responses are completely confidential and anonymized. You'll watch or view one ad creative and answer some quick questions about your reaction to it. About 5-6 minutes, and there are no right or wrong answers — your honest first impression is what matters most.

Q02
メッセージ

Please view the ad below in full before answering. (Template note: embed your ad creative here — video, image, storyboard, or print layout — before launching this survey.)

Q03
自由回答（短文）必須

In one sentence, what message do you think this ad is trying to communicate?

Q04
オピニオンスケール必須

Overall, how appealing did you find this ad?

スケール: 1 – 10
最小:Not appealing at all最大:Extremely appealing
Q05
オピニオンスケール必須

How relevant does this ad feel to you personally?

スケール: 1 – 7
最小:Not relevant to me at all最大:Extremely relevant to me
Q06
マトリクス必須

How much do you agree with each statement about this ad?

5行 × 5列
  • It was believable
  • It grabbed my attention
  • It was easy to understand
  • It felt relevant to me
  • It made me feel something
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
オピニオンスケール必須

After seeing this ad, how likely are you to consider purchasing this product or service?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
ベスト・ワースト選択（MaxDiff）

Which parts of the ad stood out to you the most, and which the least?

  • The visuals
  • The voiceover
  • The tagline or slogan
  • The music or sound
  • The main character or spokesperson
  • The product shot
  • The humor
  • The call to action
各セットで最も良いもの・最も悪いものを選択最も良い:Stood out the most最も悪い:Stood out the least
Q09
選択式

Where would you most expect to see an ad like this?

  • Social media feed
  • TV or streaming video
  • Online video pre-roll
  • Print or magazine
  • Outdoor or billboard
  • Podcast or radio
Q10
テキストハイライト

Highlight any words or phrases in the ad's script or tagline that stood out to you — for better or worse.

Our new energy drink gives you the focus of a laser and the power of a storm — try it today and feel the difference. (Template note: replace with your own ad script, tagline, or on-screen copy before…

Q11
AIインタビュー

Probe the reasoning behind the respondent's overall appeal and purchase-intent ratings: what specific moment, image, or line made them feel that way, and what (if anything) confused or turned them off. If they rated appeal or purchase intent low, dig into what would need to change for them to feel differently; if high, find out what specifically earned their trust or interest so it can be protected in edits.

Q12
メッセージ

That's everything — thank you! Your reactions will directly inform how this ad is edited or media-planned before launch.

Q13
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
Q14
選択式

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that probes the specific reasoning behind each respondent's appeal and purchase-intent ratings, not just the scores themselves
  • Combines quantitative measures (opinion scales, matrix, max-diff on standout ad elements) with qualitative depth (open text, script/tagline highlighting) in one flow
  • Built-in text-highlight question lets respondents mark exact words or phrases in the ad's script or tagline that stood out, pinpointing what to keep or cut
  • Ends with a clear respondent-facing wrap-up message and demographic questions, structured for a fielding-ready single-ad test rather than a generic evaluation form

QuestionPro

Advertisement Evaluation Survey Template

This is a directly comparable, fielding-ready template for testing ad creative, covering similar ground like appeal, message recall, and purchase intent. It appears to rely on standard closed-ended question types without an adaptive follow-up mechanism. As with most legacy survey tools, methodology behind any scoring is not published in detail on the page.

優れている点

  • Purpose-built for advertisement testing, so questions map closely to ad-specific metrics like recall and appeal
  • Backed by an established survey platform with broad question-type support and reporting tools
  • Likely quick to deploy for teams already using QuestionPro for other research

物足りない点

  • No adaptive AI follow-up interview to probe the 'why' behind a low appeal or purchase-intent score in the moment
  • No voice AI interview or guided screen-share task option for richer creative feedback
  • No indication of automated per-response quality scoring or transparent, publishable AI prompts

よくあるご質問

「Advertisement Concept & Creative Evaluation Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for helping us test a new ad! Your responses are completely confidential and anonymized. You'll watch or view one…」・「Please view the ad below in full before answering. (Template note: embed your ad creative here — video, image, storyboar…」・「In one sentence, what message do you think this ad is trying to communicate?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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