Q01
メッセージ
すべてのテンプレートMarketing & Growth
Brand Pulse: Attribute Perception Tracker
Tracks how your brand is perceived on key attributes like trust, quality, and value, and identifies which of those attributes actually drive choice through a best-worst trade-off exercise. An AI follow-up interview digs into the story behind the respondent's lowest-rated attribute. Built for brand and marketing teams running recurring pulse checks.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全12問・約7分
Q02
選択式必須
Which of the following brands have you heard of before today, even if you've never used them? (Replace with your brand and competitor set — Template note: keep your brand in the list so awareness can be benchmarked.)
- (Your Brand)
- (Competitor A)
- (Competitor B)
- (Competitor C)
Q03
オピニオンスケール必須
Overall, how favorable is your impression of (Your Brand)?
スケール: 1 – 7
最小:Very unfavorable最大:Very favorable
Q04
マトリクス必須
How well does (Your Brand) embody each of the following?
6行 × 5列
- Innovative
- Trustworthy
- High quality
- Good value for money
- Customer-focused
- ほか1件
列: Very poorly · Poorly · Neutral · Well · Very well
Q05
ベスト・ワースト選択（MaxDiff）必須
When choosing a brand in this category, which of these attributes matters most to you, and which matters least?
- Innovative
- Trustworthy
- High quality
- Good value for money
- Customer-focused
- Easy to do business with
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q06
オピニオンスケール必須
How likely are you to recommend (Your Brand) to a friend or colleague?
スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q07
選択式
Which brand do you consider the strongest alternative to (Your Brand)? (Replace with your actual competitor set.)
- (Competitor A)
- (Competitor B)
- (Competitor C)
- I don't have an alternative in mind
Q08
AIインタビュー
Identify the attribute the respondent rated lowest in the attribute grid and probe the specific experience, story, or belief behind that rating — ask for a concrete example if they can recall one. Then explore whether that low rating has ever affected an actual purchase decision or recommendation, not just their opinion. If every attribute was rated similarly high or low, ask what would need to change for their overall favorability to shift a full point.
Q09
メッセージ
Just a couple of quick optional questions to help us understand the group of people responding.
Q10
選択式
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
選択式
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
メッセージ
That's everything — thank you! Your responses feed directly into our brand tracking report and help shape where we invest to improve perception.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a best-worst (max-diff) trade-off exercise so you learn which attributes actually drive choice, not just how they're rated
- An AI follow-up interview automatically identifies each respondent's lowest-rated attribute and probes the story behind it — no manual follow-up needed
- Combines a full attribute matrix (trust, quality, value) with favorability and recommend-likelihood scores to give a rounded perception snapshot
- Adds brand awareness and 'strongest alternative' competitive questions plus optional demographics, feeding into auto-generated reports for recurring pulse tracking
SurveyMonkey
Brand Pulse Survey: Attributes TemplateA ready-to-field template covering brand attribute perception, similar in concept to ours but built on a traditional static survey engine. Good if you just need standard rating questions without deeper qualitative follow-up. Backed by SurveyMonkey's broad distribution and benchmarking tools.
優れている点
- Established platform with large respondent panel and distribution options
- Quick to deploy with pre-built attribute rating questions
- Likely offers benchmark/normative data across industries
物足りない点
- No adaptive AI interviewing to probe why an attribute was rated poorly — responses stay at the rating level
- No apparent best-worst/trade-off exercise to isolate which attributes actually drive choice
- No transparent prompt methodology or automated quality scoring of open-ended responses
Jotform
Brand Perception Survey Form TemplateA generic, highly customizable form template for capturing brand perception data rather than a purpose-built attribute-driver tracker. Strong for quick form building and integrations, but the structure is a static questionnaire. Best suited to teams wanting flexible form design over research rigor.
優れている点
- Drag-and-drop form builder with broad customization
- Wide integration ecosystem for routing responses
- Fast to set up for basic perception questions
物足りない点
- No adaptive AI follow-up interviewing — all questions are fixed, not respondent-specific
- No trade-off/max-diff mechanism to identify which attributes drive choice
- No automated per-response quality scoring or transparent AI methodology
SurveySparrow
Brand Perception Survey TemplateA conversational-style brand perception template that presents questions in a chat-like flow, which improves completion experience over plain forms. It covers standard perception metrics but relies on scripted branching rather than true adaptive interviewing. Good fit for teams prioritizing UX over deep qualitative probing.
優れている点
- Conversational, chat-like interface that can boost completion rates
- Pre-built brand perception question set
- Reporting dashboards for tracking responses over time
物足りない点
- Branching is rule-based, not adaptive AI follow-up tied to each respondent's lowest-rated attribute
- No built-in best-worst trade-off exercise to identify attribute importance
- No disclosed prompt-level methodology or automated response quality scoring
Typeform
Brand Perception Survey TemplateA polished, conversational survey template well-suited for embedding on websites or sharing directly, with Typeform's signature one-question-at-a-time design. It captures general brand perception metrics but is a static instrument without adaptive qualitative probing. Works well for lightweight brand checks rather than in-depth driver analysis.
優れている点
- Clean, conversational one-question-at-a-time UI
- Easy embedding and sharing across channels
- Simple logic jumps for basic branching
物足りない点
- No adaptive AI interview to explore the reasoning behind a respondent's lowest attribute rating
- No max-diff or trade-off question type to determine which attributes actually drive choice
- No automated report generation tied to attribute-driver analysis or quality scoring
よくあるご質問
「Brand Pulse: Attribute Perception Tracker」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your honest impressions of our brand. This helps us understand where we're stro…」・「Which of the following brands have you heard of before today, even if you've never used them? (Replace with your brand a…」・「Overall, how favorable is your impression of (Your Brand)?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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