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Marketing & Growth

Brand Pulse: Awareness-to-Loyalty Funnel Tracker

Tracks the full brand funnel — unaided and aided awareness, consideration, trial, usage, and recommendation — benchmarked against named competitors. An AI follow-up interview digs into where respondents actually drop out of the funnel and why, going beyond the numbers to the specific moment consideration stalled. Built for brand and marketing teams running quarterly brand health trackers.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Hi! We're checking in on how people think about brands in this category — no wrong answers, just your honest first reactions. Your responses are completely confidential and anonymized. This takes about 5 minutes.

Q02
自由回答（短文）必須

When you think of brands in this category, what is the first one that comes to mind?

Q03
選択式必須

Which of these brands have you heard of, even if you've never used them? Select all that apply.

  • (Replace with Your Brand)
  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • (Replace with Competitor D)
Q04
選択式必須

Which of these brands would you seriously consider the next time you're shopping in this category? Select all that apply.

  • (Replace with Your Brand)
  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • (Replace with Competitor D)
Q05
選択式必須

Which best describes your history with (Replace with Your Brand)?

  • I currently use it
  • I've used it in the past but not currently
  • I've never used it but am aware of it
  • I've never heard of it before now
Q06
オピニオンスケール必須

How familiar are you with what (Replace with Your Brand) offers and stands for?

スケール: 1 – 5
最小:Not familiar at all最大:Extremely familiar
Q07
オピニオンスケール必須

How likely are you to recommend (Replace with Your Brand) to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
マトリクス

How well does each statement describe (Replace with Your Brand) compared to the other brands you know in this category?

5行 × 5列
  • Is high quality
  • Is worth the price
  • Is for people like me
  • Is innovative
  • Is trustworthy
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q09
ランク付け

Rank these brands from the one you'd choose first to the one you'd choose last, based on the brands you're aware of.

  1. (Replace with Your Brand)
  2. (Replace with Competitor A)
  3. (Replace with Competitor B)
  4. (Replace with Competitor C)
ドラッグして順位を付ける
Q10
AIインタビュー

Identify the exact stage where this respondent's relationship with (Replace with Your Brand) stalled — aware but never considered, considered but never tried, tried but stopped, or currently using but lukewarm on recommending it. Ask them to describe the specific moment or reason behind that stall in their own words, anchoring on any competitor they mentioned choosing instead. If they are a current happy user, probe what would make them recommend more enthusiastically rather than just accepting a high score at face value.

Q11
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

Thanks so much for sharing your honest impressions! Your answers feed directly into our brand funnel report, helping the team see exactly where people drop off and why.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Covers the complete funnel in one instrument — unaided and aided awareness, consideration, trial, usage, and recommendation — benchmarked against named competitors via multiple-choice and ranking questions.
  • Goes beyond static metrics with an AI follow-up interview that identifies the exact stage where a respondent's relationship with the brand stalled and probes why, turning drop-off numbers into specific moments and reasons.
  • Includes a comparative matrix rating your brand against competitors on key perception statements, plus a forced-choice ranking to reveal true preference order, not just top-of-mind recall.
  • Built specifically for quarterly brand health tracking by marketing teams, with demographic questions included for segmentation and an automated report generated from responses.

SurveyMonkey

Brand Pulse Survey: Brand Funnel Template

A directly comparable, fielding-ready brand funnel template covering awareness through loyalty. It benefits from SurveyMonkey's established distribution panels and reporting dashboards, but it is a static question set with no mechanism to dig into why a respondent stalled at a given funnel stage.

優れている点

  • Ready-to-field template with an established survey platform behind it
  • Likely includes standard funnel metrics (awareness, consideration, usage) with benchmark-style reporting
  • Backed by broad respondent panel access for distribution

物足りない点

  • Static questionnaire — no adaptive follow-up probing to uncover the specific moment or reason a respondent dropped out of the funnel
  • No transparent, published prompt/methodology for how deeper insights would be derived, since there is no AI interview layer
  • No voice-based or guided interview option for richer qualitative depth

QuestionPro

Brand mindset IQ survey questions + sample questionnaire template

This is more of a sample questionnaire and guide to brand mindset/perception questions than a polished, ready-to-deploy funnel tracker. It's useful as a question-bank reference for brand awareness and mindset metrics, but it reads as illustrative content rather than a turnkey fielding template.

優れている点

  • Provides a broad question bank covering brand mindset and perception topics
  • Useful as reference material for constructing brand-related questionnaires
  • Backed by QuestionPro's survey platform for deployment once questions are adapted

物足りない点

  • Presented as sample questions/guide rather than a ready-to-field funnel tracker with built-in competitor benchmarking
  • No adaptive AI follow-up interview to explore why consideration or trial stalled for a given respondent
  • No automated per-response quality scoring or auto-generated funnel report

よくあるご質問

「Brand Pulse: Awareness-to-Loyalty Funnel Tracker」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Hi! We're checking in on how people think about brands in this category — no wrong answers, just your honest first react…」・「When you think of brands in this category, what is the first one that comes to mind?」・「Which of these brands have you heard of, even if you've never used them? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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