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すべてのテンプレート
Marketing & Growth

Campaign Donor Motivation and Retention Survey

Captures why donors gave to a specific fundraising or political campaign, how smooth the giving experience felt, and how likely they are to give again — with an AI follow-up that digs into the real reasons behind a donor's likelihood-to-repeat score instead of a generic satisfaction rating. Built for nonprofits, campaigns, and cause marketers running donation drives.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks so much for supporting (Replace with campaign or organization name) — we'd love your honest feedback on the experience. Your responses are completely confidential and anonymized. This takes about 4-5 minutes and helps us run better campaigns. (Template note: personalize with your campaign name before sending.)

Q02
選択式必須

How did you first learn about this campaign?

  • Email
  • Social media
  • Text message
  • Direct mail
  • Word of mouth from a friend or family member
  • Website or search
  • An event
  • Other
Q03
ベスト・ワースト選択（MaxDiff）必須

Thinking about your decision to donate, which of these mattered most and which mattered least?

  • Belief in the cause or impact
  • Trust in the organization or candidate
  • Personal connection to the issue
  • Urgency of the appeal or deadline
  • How easy the giving process was
  • Seeing others (friends, peers) already giving
  • A matching gift offer
  • Tax benefits of donating
各セットで最も良いもの・最も悪いものを選択最も良い:Mattered most最も悪い:Mattered least
Q04
評価スケール必須

How easy was the actual process of making your donation (finding the link, filling out the form, completing payment)?

範囲: 1 – 5
最小:Very difficult最大:Very easy
Q05
オピニオンスケール必須

How compelling was the message asking you to donate?

スケール: 1 – 7
最小:Not at all compelling最大:Extremely compelling
Q06
オピニオンスケール必須

How likely are you to donate to this same campaign or organization again in the next 12 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q07
AIインタビュー

Probe the reasoning behind the respondent's likelihood-to-donate-again score, anchoring on the specific number they gave. If it's low (0-6), find out what would need to change — trust, communication, cost of living, disagreement with how funds were used, or something else — and whether it's about the cause or the experience. If it's high (7-10), find out what single thing would most increase their gift size or frequency next time.

Q08
選択式

Going forward, how would you prefer to give to this cause?

  • One-time gifts only, as I choose
  • A small recurring monthly donation
  • A larger annual donation
  • Not sure yet
Q09
選択式

How would you prefer to hear about future updates or asks from this campaign?

  • Email
  • Text message
  • Social media
  • Phone call
  • Direct mail
  • I'd rather not be contacted again
Q10
数値

In the past 12 months, roughly how many other causes or campaigns have you donated to (besides this one)?

Q11
選択式

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

Which best describes your household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for your generosity and for your time today. Your feedback goes directly into how we plan future donation campaigns and donor communications.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a one-time transaction to ask why donors gave, using an AI follow-up interview that probes the real reasoning behind each respondent's likelihood-to-donate-again score instead of stopping at a flat rating
  • Pairs behavioral diagnostics (rating how easy the actual giving process was) with motivational diagnostics (opinion scale on message strength, MaxDiff on what mattered most/least in the decision to give) in a single flow
  • Captures forward-looking preferences — preferred way to give again and preferred channel for future updates/asks — so retention insights are immediately actionable
  • Adds context via other-causes-donated and basic demographics, then compiles everything into an auto-generated report instead of raw export data

Jotform

Campaign Donation Form Template

This is a transactional donation form (name, amount, payment details) for collecting a gift, not a survey exploring donor motivation or retention. It's a fielding-ready template, but for a different purpose than diagnosing why someone gave or whether they'll return.

優れている点

  • Drag-and-drop form builder with payment/checkout integrations typical of Jotform's donation templates
  • Quick to deploy for actually processing a donation, not just researching it
  • Broad template library covering many campaign/fundraising use cases

物足りない点

  • No questions probing motivation, message effectiveness, or likelihood to repeat — it's built to collect money, not insight
  • Static form fields only; no adaptive follow-up that digs into a donor's reasoning
  • No automated per-response quality scoring or auto-generated donor-insight report

SurveyMonkey

Campaign Donation Form Template

Despite the SurveyMonkey branding, this is again framed as a donation-collection form rather than a post-donation motivation/retention survey. Useful for capturing gift and contact details, but it doesn't investigate why donors gave or what drives repeat giving.

優れている点

  • Backed by SurveyMonkey's established survey platform and distribution tools
  • Simple to customize for basic donor/contact data collection
  • Familiar interface for teams already using SurveyMonkey for other research

物足りない点

  • Static question set with no adaptive AI follow-up to explore the reasoning behind a donor's retention likelihood
  • No voice AI interview option or guided task/screen-share capability
  • No transparent, inspectable AI prompts or automated per-response quality scoring — reporting is limited to standard survey analytics

よくあるご質問

「Campaign Donor Motivation and Retention Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks so much for supporting (Replace with campaign or organization name) — we'd love your honest feedback on the exper…」・「How did you first learn about this campaign?」・「Thinking about your decision to donate, which of these mattered most and which mattered least?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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