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Marketing & Growth

Advertising Campaign Impact & Recall Evaluation

Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to react to an ad! Your responses are completely confidential and anonymized. We'll show you the ad and ask what stood out, what it made you think, and whether it changed how you see the brand. About 5-6 minutes, and there are no wrong answers.

Q02
テキストハイライト

Before answering, read through the ad below and highlight any words or phrases that catch your attention — good or bad.

Introducing (Replace with brand): the (replace with product) that fits your life, not the other way around. Try it today and feel the difference. (Replace with your own ad script, storyboard descripti…

Q03
選択式

Where did you see or hear this ad?

  • TV
  • Streaming/OTT
  • YouTube
  • Instagram or Facebook
  • TikTok
  • Radio or podcast
  • Outdoor/billboard
  • Print
Q04
オピニオンスケール必須

How much did this ad capture your attention while you were watching or reading it?

スケール: 1 – 5
最小:Not at all最大:Completely
Q05
マトリクス必須

How much do you agree or disagree with each statement about the ad?

5行 × 5列
  • The ad was easy to understand
  • The ad felt relevant to me
  • The ad was believable
  • The ad was memorable
  • The ad made me want to learn more about the brand
列: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q06
評価スケール必須

Overall, how much did you like this ad?

範囲: 1 – 5
最小:Disliked it a lot最大:Liked it a lot
Q07
オピニオンスケール必須

After seeing this ad, how likely are you to consider purchasing or using (Replace with brand)?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
ベスト・ワースト選択（MaxDiff）

Which parts of the ad stood out most, and which stood out least?

  • The visuals or imagery
  • The tagline or slogan
  • The music or sound
  • The spokesperson or actors
  • The product demonstration
  • The humor
  • The emotional story
  • The brand logo or packaging
各セットで最も良いもの・最も悪いものを選択最も良い:Stood out most最も悪い:Stood out least
Q09
選択式

After seeing this ad, has your opinion of (Replace with brand) changed?

  • Much more positive
  • Somewhat more positive
  • No change
  • Somewhat more negative
  • Much more negative
Q10
AIインタビュー

Probe the reasoning behind the respondent's purchase-intent score: what specifically in the ad made them more or less likely to consider the brand, and does that match the creative element they picked as standing out most in the trade-off question? If their intent score is low (0-4) or they said their opinion of the brand got more negative, dig into what turned them off and whether it's about the ad itself or the brand/product. If they highlighted specific words or phrases earlier, ask what those words made them think or feel.

Q11
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your reactions will be combined with other viewers' responses to help decide how this ad performs and whether it needs changes before it airs more broadly.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a text-highlight exercise so respondents mark the exact words/phrases that stood out, giving qualitative color beyond scale scores
  • Pairs an opinion-scale purchase-intent question with an AI follow-up interview that probes the specific reasoning behind that score, so teams aren't left guessing why intent is high or low
  • Uses a max-diff exercise to rank which creative elements stood out most and least, plus a matrix of agree/disagree statements for structured message-clarity and believability checks
  • Captures pre/post brand opinion shift and viewing context (where the ad was seen) alongside demographics, giving brand and creative teams a fuller picture in one flow

QuestionPro

Advertising evaluation survey questions + Survey questionnaire template

A directly comparable ad-evaluation questionnaire covering recall, likability, and message questions in a standard survey format. It reads as a question-bank/template reference rather than a guided interactive experience. Good for teams wanting a quick static ad-testing questionnaire to adapt.

優れている点

  • Purpose-built ad evaluation question set
  • Established survey platform with broad question-type library
  • Likely customizable within their survey builder

物足りない点

  • No adaptive AI follow-up probing on open-ended answers like purchase-intent reasoning — respondents just pick from fixed scales
  • No voice-based interview option or guided screen-share tasks
  • No mention of automated per-response quality scoring or transparent AI prompt methodology

Jotform

New Year's Marketing Campaign Evaluation Form Template

A seasonal marketing-campaign evaluation form focused on general campaign feedback rather than ad-specific recall, attention, or purchase-intent metrics. It's a static, fielding-ready form template but not tailored to creative-element analysis. Useful as a generic feedback form more than a rigorous ad-testing instrument.

優れている点

  • Ready-to-use, easy drag-and-drop form builder
  • Simple setup for quick campaign feedback collection
  • Familiar form format for respondents

物足りない点

  • No adaptive AI interview to explore the 'why' behind responses — it's a fixed-field form
  • No creative-element ranking (e.g., max-diff) or attention/recall-specific question types
  • No automated quality scoring or auto-generated analytical reports

よくあるご質問

「Advertising Campaign Impact & Recall Evaluation」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to react to an ad! Your responses are completely confidential and anonymized. We'll show…」・「Before answering, read through the ad below and highlight any words or phrases that catch your attention — good or bad.」・「Where did you see or hear this ad?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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