Charity Donor Motivation & Giving Behavior Survey

Thanks for taking a few minutes to share your thoughts on charitable giving. Your honest answers help nonprofits understand donors better. Your responses are completely confidential and anonymized. This should take about 8 minutes.

In the last 12 months, which of these ways have you given to charitable causes?

• One-time online donation
• Monthly or recurring giving
• Donating goods or items
• Volunteering time
• Workplace giving program
• Fundraising event or gala
• Peer-to-peer giving (e.g., crowdfunding for a friend's cause)

How likely are you to donate to a charitable cause again in the next 12 months?

How much do you agree with each statement about your giving experience?

If you had 100 points to divide among these cause areas based on where you'd most want your giving to go, how would you split them? (Template note: replace these placeholder cause names with your own program categories before launching.)

• (Replace with Cause A, e.g., Education)
• (Replace with Cause B, e.g., Health & Medical Research)
• (Replace with Cause C, e.g., Environment)
• (Replace with Cause D, e.g., Disaster Relief)
• (Replace with Cause E, e.g., Community Development)

When deciding whether to donate to an organization, which of these factors matters most and least to you?

• Trust in the organization's reputation
• Personal connection to the cause
• Recommendation from friends or family
• Tax benefits
• Ease of donating (payment options, speed)
• Transparency about how funds are used
• Matching gift from my employer
• Emotional appeal of the campaign or story

How satisfied are you with the overall experience of donating (checkout process, confirmation, follow-up communication)?

Reconstruct the story behind the respondent's most recent or largest charitable donation: what prompted it, how they decided on the amount and organization, and how they felt afterward. If they rated their likelihood to give again low or expressed distrust, probe specifically what would need to change for them to give more confidently. If they mentioned a barrier like cost or uncertainty about fund use, ask for a concrete example.

What, if anything, has stopped you from giving more to charitable causes in the last year?

• Limited personal finances
• Uncertain how funds are used
• Haven't been asked or reminded
• Prefer to volunteer time instead of money
• Distrust of nonprofit organizations in general
• Nothing has stopped me

Is there anything else you'd like a charitable organization to know about your giving priorities or experience?

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Thank you for sharing your perspective on charitable giving! Your responses will be combined with others to help organizations understand donors and improve the giving experience.