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Market Research

Consumer Demographics & Interests Profile Survey

Builds a rich profile of who your customers are and what they care about—household makeup, media habits, and lifestyle interests—paired with an AI follow-up that digs into the story behind their top interest instead of just a checkbox.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We'd love to learn a bit about your lifestyle, interests, and background so we can build better products and content for people like you. Your responses are completely confidential and anonymized. It takes about 8 minutes, and a couple of the questions are optional if you'd rather skip them.

Q02
選択式必須

Which of these topics do you actively follow, read about, or spend money on? Select all that apply.

  • Technology & gadgets
  • Health & wellness
  • Travel
  • Food & cooking
  • Fashion & beauty
  • Sports & fitness
  • Home & DIY
  • Personal finance & investing
  • Entertainment & streaming
  • Family & parenting
Q03
ベスト・ワースト選択（MaxDiff）必須

Across the areas below, which matter most to how you spend your free time and money, and which matter least?

  • Technology & gadgets
  • Health & wellness
  • Travel
  • Food & cooking
  • Fashion & beauty
  • Sports & fitness
  • Home & DIY
  • Personal finance & investing
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most to me最も悪い:Matters least to me
Q04
マトリクス必須

How often do you currently do each of the following?

5行 × 5列
  • Try a new restaurant or recipe
  • Buy or try a new tech product
  • Travel for leisure
  • Exercise or play a sport
  • Shop for clothing or accessories
列: Daily · Weekly · Monthly · A few times a year · Rarely or never
Q05
選択式必須

Where do you most often discover new products or brands? Select all that apply.

  • Social media
  • Streaming or video ads
  • Search engines
  • Word of mouth / friends & family
  • Email newsletters
  • In-store browsing
  • Podcasts or radio
Q06
ポイント配分必須

Thinking about your typical discretionary spending, allocate 100 points across these categories based on where the money actually goes.

  • Travel
  • Dining out
  • Technology
  • Fashion & beauty
  • Health & fitness
  • Entertainment & hobbies
100ポイントを配分
Q07
AIインタビュー

Zero in on the single area the respondent ranked as mattering most in the earlier trade-off question. Ask what first got them into it, what they most recently bought or did related to it, and what would make them spend more time or money there. If their top area seems inconsistent with their spending allocation, gently probe that gap rather than pointing it out directly.

Q08
メッセージ

Last few questions are about you — all optional, and feel free to say 'prefer not to say' on any of them.

Q09
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q10
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary / third gender
  • Prefer not to say
Q11
選択式

What is your total annual household income, before taxes?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q12
選択式

What is the highest level of education you've completed?

  • Less than high school
  • High school diploma or GED
  • Some college, no degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q13
選択式

Which region do you currently live in? (Template note: replace with your own country/region list before launching.)

  • Northeast
  • Midwest
  • South
  • West
  • Outside the US
  • Prefer not to say
Q14
メッセージ

That's everything — thank you for sharing! Your answers, along with everyone else's, feed into a demographic and interest profile we use to shape products, content, and offers that actually fit your life.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Pairs standard demographic and lifestyle questions with an AI follow-up interview that automatically digs into the story behind whichever interest area the respondent ranked highest, rather than stopping at a checkbox
  • Uses a max-diff and constant-sum exercise to force real trade-offs in how people prioritize their time and money, giving sharper signal than simple rating scales
  • Includes a habits matrix and 'where do you discover products' multiple-choice question to connect lifestyle interests to actual discovery and spending behavior
  • Closes with an optional, clearly-flagged demographic block (age, gender, income, education, region) so respondents aren't forced to disclose personal info to finish

QuestionPro

Consumer demographics and interests survey questions + Sample questionnaire template

This is a directly comparable template covering the same core topic—demographics paired with interest areas. It reads as a sample questionnaire with guidance/sample questions rather than a single fixed fielding-ready flow, so some assembly is expected. Good for teams that want a broad question bank to pick from rather than a pre-built adaptive experience.

優れている点

  • Directly on-topic, purpose-built for demographics + interests research
  • Likely offers a large bank of sample questions to customize
  • Backed by an established survey platform with broad question-type support

物足りない点

  • No adaptive AI follow-up—respondents get the same fixed questions regardless of their answers
  • No mention of voice AI interviews or screen-share guided tasks
  • No published methodology on how question wording or scoring was derived

SurveyMonkey

U.S. Demographics Survey Template

A well-known, ready-to-field demographic survey template focused specifically on U.S. population segmentation. It's narrower in scope than a demographics-plus-interests profile, and appears oriented toward standard classification questions rather than lifestyle or spending-behavior exploration. Strong for quick demographic snapshots, less suited for deeper interest or motivation research.

優れている点

  • Ready-to-use, quick to deploy for basic demographic classification
  • From a mainstream platform with wide familiarity and easy distribution
  • Likely well-tested standard question wording for U.S. audiences

物足りない点

  • Static form with no adaptive follow-up questioning based on individual responses
  • No built-in lifestyle/interest trade-off exercises like max-diff or constant-sum allocation
  • No automated per-response quality scoring or AI-generated qualitative insight

SurveySparrow

Consumer Brand Preference Questionnaire Template

This template focuses specifically on brand preference and advertising effectiveness rather than a broad demographic-and-lifestyle-interest profile, making it a partial rather than full match. It's useful if the core goal is measuring brand perception, but it doesn't appear to build the same household/media/interest picture. Worth including as an adjacent option for teams whose primary interest is brand-specific feedback.

優れている点

  • Focused, purpose-built for brand preference and advertising-impact questions
  • Likely uses conversational-style survey UI SurveySparrow is known for
  • Good fit for narrower brand-tracking use cases

物足りない点

  • Narrower scope—brand preference only, not broader lifestyle/demographic profiling
  • No adaptive AI interview to explore the reasoning behind stated preferences
  • No transparent, publishable prompt logic or automated scoring of open-ended responses

よくあるご質問

「Consumer Demographics & Interests Profile Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We'd love to learn a bit about your lifestyle, interests, and background so we can build better products and content…」・「Which of these topics do you actively follow, read about, or spend money on? Select all that apply.」・「Across the areas below, which matter most to how you spend your free time and money, and which matter least?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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