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Sales & Revenue

Target Market Demographics & Buyer Profile Survey

Builds an accurate profile of your target market — role, company size, industry, budget, buying priorities, and personal demographics — so sales and marketing can sharpen targeting and messaging. An AI follow-up interview reconstructs the real story behind a respondent's purchase intent instead of just a number on a scale.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Thanks for taking a few minutes to tell us about yourself and your organization. Your answers help us understand who we're serving and build a better fit for people like you. Your responses are completely confidential and anonymized. This takes about 8 minutes.

Q02
選択式必須

Which best describes your role in purchasing decisions for a product or service like this? (Replace 'this' with your specific product/service category before launching.)

  • I'm the sole decision maker
  • I'm part of a buying committee
  • I influence or recommend but don't decide
  • I'm an end user with no purchasing input
  • I'm not involved in purchasing at all
Q03
選択式必須

Which industry best describes your organization?

  • Technology / software
  • Financial services
  • Healthcare
  • Retail / e-commerce
  • Manufacturing
  • Education
  • Government / nonprofit
  • (Template note: replace or extend this list with industries relevant to your market before launching.)
Q04
選択式必須

How many employees work at your organization?

  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,001-5,000
  • More than 5,000
Q05
選択式

Approximately what is your organization's annual revenue?

  • Under $1M
  • $1M-$10M
  • $10M-$50M
  • $50M-$250M
  • Over $250M
  • Prefer not to say
Q06
ポイント配分

Thinking about a typical purchase in this category, how would you split 100 points across where the budget actually comes from?

  • Dedicated software/tools budget
  • Services or consulting budget
  • Internal staff time (opportunity cost)
  • One-off project or discretionary budget
  • Other
100ポイントを配分
Q07
ベスト・ワースト選択（MaxDiff）必須

When choosing a vendor in this category, which of the following matter most and least to you?

  • Price
  • Product quality
  • Customer support
  • Brand reputation
  • Ease of use
  • Integration with existing tools
  • Contract flexibility
  • Speed of implementation
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
オピニオンスケール必須

How likely are you to purchase a solution in this category in the next 12 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
AIインタビュー

Reconstruct the respondent's actual buying journey behind their purchase-likelihood score: what triggered the need, who else is or would be involved in the decision, and what budget or timing constraints they face. If their score is low, probe what would need to change for it to rise; if high, probe what's blocking them from buying today. Anchor follow-ups on the specific vendor-selection factors they ranked highest.

Q10
メッセージ

Almost done — just a few optional questions about you so we can understand our broader audience. Feel free to skip any of these.

Q11
選択式

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
選択式

Which region are you based in?

  • North America
  • Latin America
  • Europe
  • Middle East & Africa
  • Asia Pacific
  • Prefer not to say
Q14
選択式

Which range best describes your household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
メッセージ

That's everything — thank you! Your answers feed directly into our target market and ideal customer profile, helping us focus on the people and organizations we serve best.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static demographic checkboxes with an AI follow-up interview that reconstructs the actual buying journey behind each respondent's purchase-likelihood score, not just the number itself
  • Combines firmographic screening (role, industry, company size, revenue) with budget-allocation (constant sum) and priority-ranking (MaxDiff) questions to build a genuinely usable buyer profile
  • Keeps sensitive personal demographics (age, gender, region, household income) clearly optional and positioned at the end, framed transparently as being for audience understanding
  • Every response can be automatically quality-scored and rolled into an auto-generated report, so sales and marketing get a ready-to-use targeting profile without manual analysis

SurveyMonkey

Target Market Demographics Survey Template

A ready-to-field template covering standard demographic and firmographic questions for target market profiling. It's built on SurveyMonkey's mature survey infrastructure with strong distribution and analytics tooling. Like most static templates, it relies on fixed question sets rather than adaptive probing of individual respondents.

優れている点

  • Established, fielding-ready template on a widely-used survey platform
  • Likely benefits from SurveyMonkey's broad panel/distribution and analytics ecosystem
  • Simple to deploy quickly for basic demographic segmentation

物足りない点

  • Static question set with no adaptive AI follow-up to dig into individual purchase reasoning
  • No indication of automated per-response quality scoring
  • No published methodology or transparent prompt logic behind question design

SurveySparrow

Free Target Market Analysis Template

A free, conversational-style template aimed at target market analysis, consistent with SurveySparrow's chat-like survey format. It offers an easy starting point for demographic and firmographic data collection. It does not appear to include adaptive AI interviewing or voice-based follow-up to explore the 'why' behind answers.

優れている点

  • Conversational UI format may improve completion rates versus traditional grids
  • Free to use, lowering the barrier to a quick first draft of the survey
  • Positioned specifically for target market analysis use cases

物足りない点

  • No adaptive AI follow-up interview or voice AI option to reconstruct purchase-intent stories
  • No automated per-response quality scoring described
  • Static template logic without transparent, publishable prompt methodology

Typeform

Target Market Demographics Survey Template

A polished, conversational-style template for capturing target market demographics, leveraging Typeform's well-known one-question-at-a-time design. It's a good option for a clean respondent experience but appears limited to fixed question flows. There's no evident capability for AI-driven follow-up probing or automated response scoring.

優れている点

  • Strong, well-regarded respondent experience and design polish
  • Easy to customize branching logic within a fixed question set
  • Good fit for quick demographic capture with high completion rates

物足りない点

  • No adaptive AI interview or voice AI follow-up to reconstruct the buying journey
  • No automated quality scoring of individual responses
  • No transparent prompt-level methodology published for how questions were derived

よくあるご質問

「Target Market Demographics & Buyer Profile Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to tell us about yourself and your organization. Your answers help us understand who we'…」・「Which best describes your role in purchasing decisions for a product or service like this? (Replace 'this' with your spe…」・「Which industry best describes your organization?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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