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Market Research

Market Segmentation & Customer Needs Discovery Survey

Groups your customers into meaningful segments by combining behavioral usage patterns, need-based attitudes, purchase-driver trade-offs, and demographics. Built for marketers and researchers building or refreshing a segmentation model. The AI follow-up interview digs into the 'why' behind each respondent's top purchase driver so segments are grounded in real reasoning, not just survey scores.

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ライブプレビュー
Market Segmentation & Customer Needs Discovery Survey

Hi! We're trying to better understand the different types of customers we serve so we can serve each of you better. Your responses are completely confidential and anonymized. This will take about 6-8 minutes, and there are no right or wrong answers — just tell us how you actually think and shop.

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デフォルト テーマ。色とフォントは自由に変更できます。

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約8分
メッセージ

Hi! We're trying to better understand the different types of customers we serve so we can serve each of you better. Your responses are completely confidential and anonymized. This will take about 6-8 minutes, and there are no right or wrong answers — just tell us how you actually think and shop.

Q01
選択式必須

In the last 30 days, how often have you purchased or used products or services like ours?

  • Not at all
  • Once
  • 2-3 times
  • 4-6 times
  • More than 6 times
Q02
マトリクス必須

How much do you agree with each statement about how you typically shop in this category?

6行 × 5列
  • I actively look for the lowest price before buying.
  • I want products or services tailored to my specific needs.
  • I trust recommendations from people I know more than advertising.
  • I usually stick with brands I already know and trust.
  • I enjoy discovering and trying new brands or products.
  • ほか1件
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q03
ベスト・ワースト選択（MaxDiff）必須

For each set, pick which factor matters most and which matters least when you decide what to buy in this category.

  • Price
  • Product quality
  • Convenience or ease of use
  • Brand reputation
  • Customer service
  • Sustainability or ethical practices
  • Availability where I shop
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q04
ポイント配分必須

You have 100 points to allocate across the ways you typically discover new products or brands in this category. Give more points to the sources that influence you more.

  • Social media
  • Search engines
  • Word of mouth from friends or family
  • In-store discovery
  • Email or newsletters
  • TV or streaming ads
100ポイントを配分
Q05
選択式必須

Where did you make your most recent purchase in this category?

  • Company website
  • Retail store
  • Third-party online marketplace (e.g., Amazon)
  • Mobile app
  • Other
Q06
オピニオンスケール必須

How likely are you to recommend us to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q07
AIインタビュー

Probe the reasoning behind the respondent's top-ranked purchase factor from the trade-off exercise: ask for a specific, recent purchase where that factor decided the outcome, and what would have changed their mind. Then connect it to their recommendation score — if low, uncover the unmet need behind it; if high, uncover exactly what need is being met so well. Listen for language that reveals which underlying segment (price-driven, convenience-driven, quality-driven, novelty-seeking, loyalist) they naturally fall into, and note any tension between their stated attitudes and their actual behavior.

メッセージ

Almost done — just a few quick background questions to help us compare groups. All of these are optional.

Q08
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q09
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q10
選択式

What is your total annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q11
選択式

Which best describes your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed
  • Student
  • Retired
  • Prefer not to say
Q12
自由回答（短文）

What city or region do you live in? (Optional)

メッセージ

Thank you for sharing all of this! Your answers will be combined with other respondents' to build customer segments that shape our products, messaging, and offers — nothing here is tied to your individual identity.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines behavioral frequency, need-based attitude statements, MaxDiff-style trade-offs, and a constant-sum discovery-channel exercise in one flow, rather than a single question type
  • Includes an AI follow-up interview that probes the reasoning behind each respondent's top-ranked purchase driver, so segments are grounded in stated reasoning, not just ranked scores
  • Pairs quantitative segmentation inputs (usage, attitudes, trade-offs, demographics) with a conversational open-ended layer, then rolls everything into an auto-generated report for comparing groups
  • Uses plain chat-style intro/outro messages to keep respondents oriented, alongside standard demographic classification questions for segment profiling

SurveySparrow

Customer Needs Survey Template

A fielding-ready template focused on capturing customer needs and satisfaction rather than full segmentation. It's built on SurveySparrow's conversational form format, which is friendlier than a plain grid but still relies on fixed question sets. Good for a narrower needs-assessment use case than a full segmentation model.

優れている点

  • Conversational, chat-style UI likely improves completion rates versus a static grid
  • Purpose-built around customer needs rather than a generic template repurposed for segmentation
  • Ready to field with minimal setup

物足りない点

  • No adaptive AI follow-up to probe why a respondent gave a particular answer — all questions are pre-scripted
  • No built-in behavioral usage + trade-off + demographic segmentation structure in one instrument
  • No automated per-response quality scoring or transparent prompt methodology disclosed

Typeform

Market Segmentation Survey Template

The most directly comparable template, aimed at the same market segmentation use case with a clean, conversational one-question-at-a-time format. It likely covers demographics and usage patterns but, like other static builders, cannot dynamically dig into a respondent's reasoning. Best suited to teams who want a quick, polished segmentation survey without custom logic.

優れている点

  • Purpose-built for market segmentation, so question flow is likely aligned to that goal
  • Polished, distraction-minimizing one-question-at-a-time interface
  • Easy to customize and deploy quickly

物足りない点

  • No adaptive AI interview to explore the 'why' behind a respondent's top purchase driver — responses stay at the level of fixed answer choices
  • No automated quality scoring of individual responses
  • No transparent, published prompt/methodology layer since it's a static question template

QuestionPro

Supermarket Shopping Attitudes Survey Template

A category-specific attitudinal template focused on supermarket shopping behavior, useful as a reference for needs-based attitude questions but narrower in scope than a general-purpose segmentation model. It's a static template requiring adaptation to other categories rather than a flexible, cross-category segmentation instrument. No interview or follow-up component is present.

優れている点

  • Detailed, category-specific attitude statements tailored to supermarket shopping
  • Backed by QuestionPro's established survey logic and question library
  • Ready to field for grocery/retail-specific research

物足りない点

  • Locked to a single retail category rather than a general, replaceable segmentation framework
  • No adaptive AI follow-up or voice interview option to explore reasoning behind trade-off choices
  • No automated per-response quality scoring or transparent prompt disclosure

よくあるご質問

「Market Segmentation & Customer Needs Discovery Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「In the last 30 days, how often have you purchased or used products or services like ours?」・「How much do you agree with each statement about how you typically shop in this category?」・「For each set, pick which factor matters most and which matters least when you decide what to buy in this category.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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