Q01
メッセージ
すべてのテンプレートMarketing & Growth
Consumer Preference-Sharing Willingness & Value Exchange Survey
Measures consumers' willingness to share personal preferences with brands, identifies key barriers and trust drivers, and quantifies the incentive thresholds needed to increase opt-in rates. Ideal for marketing, CRM, and privacy strategy teams.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全21問・約10分
Q02
選択式
How often do you shop online with brands that offer a user account or loyalty program?
- Daily or almost daily
- A few times a week
- A few times a month
- Once a month or less
- Rarely or never
Q03
選択式
What is the single biggest reason you hesitate to share your preferences with a brand?
- Privacy or security concerns
- Fear my data will be sold or shared with third parties
- Receiving too many messages afterwards
- Irrelevant or overly pushy offers
- Difficulty viewing, editing, or deleting my data
- It takes too much time
- I don't see enough value in return
- I prefer to stay anonymous
- Other (please specify)
Q04
オピニオンスケール
How important is it that a brand has a clear, easy-to-read privacy policy before you share your preferences?
スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q05
自由回答（長文）
Based on your responses in this survey, is there anything else you'd like to share about how brands could make preference sharing more worthwhile for you?
Q06
プルダウン
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q07
メッセージ
Thank you for your time — your responses have been recorded and will be used to improve how brands handle preference sharing. All answers are confidential and reported only in aggregate.
Q08
オピニオンスケール
How willing are you to share your personal preferences with a brand you currently use?
スケール: 1 – 7
最小:Not at all willing最大:Extremely willing
Q09
ランク付け
Please rank the following benefits from most to least motivating when deciding whether to share your preferences with a brand.
- Immediate discount
- Loyalty points or cashback
- More relevant product recommendations
- Early access or limited-edition offers
- Free shipping or service upgrades
ドラッグして順位を付ける
Q10
オピニオンスケール
How important is it that you can view, edit, or delete the preferences you have shared at any time?
スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q11
AIインタビュー
We'd like to understand your thinking in a bit more depth. An AI moderator will ask you a couple of follow-up questions about your preference-sharing experiences and expectations.
Q12
選択式
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q13
オピニオンスケール
How likely are you to opt in to a brand's preference-sharing program if one were offered to you today?
スケール: 1 – 7
最小:Extremely unlikely最大:Extremely likely
Q14
プルダウン
What is the minimum discount that would make sharing your preferences worthwhile?
- 5% off
- 10% off
- 15% off
- 20% off
- 25% off
- 30% or more off
- No discount would persuade me
Q15
オピニオンスケール
How important is it that the brand guarantees your data will not be sold or shared with third parties?
スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q16
プルダウン
Where do you currently live?
- United States
- United Kingdom
- Canada
- European Union / EEA
- Australia / New Zealand
- India
- Southeast Asia
- East Asia
- Latin America
- Middle East / North Africa
- Sub-Saharan Africa
- Caribbean / Pacific Islands
- Other / Prefer not to say
Q17
選択式
Which of the following types of preferences would you consider sharing with a brand you use? Select all that apply.
- Product interests or categories
- Size, color, or style preferences
- Budget or price sensitivity
- Communication channel or frequency
- Shopping occasions (e.g., gifts, back-to-school)
- Location for store or inventory availability
- Health or fitness preferences (non-medical)
- Other (please specify)
- I wouldn't share any preferences
Q18
オピニオンスケール
How important is it that the brand is transparent about exactly how your preferences will be used?
スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q19
プルダウン
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college / associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q20
オピニオンスケール
How important is it that you can opt out and have all your preference data removed at any time?
スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q21
選択式
Which of the following best describes your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker / Caregiver
- Unemployed and seeking work
- Not seeking work
- Retired
- Prefer not to say
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond static rating questions with an AI follow-up interview that probes deeper into why respondents hesitate to share preferences or what would change their mind
- Quantifies actual incentive thresholds (e.g., minimum discount needed) rather than only measuring general attitudes
- Dedicated block of opinion-scale questions isolates specific trust drivers — privacy policy clarity, data control, no data-selling guarantees, transparency, and opt-out rights — so teams can pinpoint which lever moves opt-in rates
- Includes a ranking exercise to prioritize which benefits (discounts, personalization, etc.) most motivate sharing, plus standard demographics for segmentation
SurveySparrow
Consumer Expenditure Survey TemplateThis is a static, fielding-ready template focused on consumer spending habits rather than preference-sharing willingness or privacy trust drivers specifically. It's a reasonable adjacent resource for marketing teams researching consumer behavior, but it doesn't address opt-in incentive thresholds or data-sharing trust barriers. No adaptive questioning is present — all questions are fixed regardless of response.
優れている点
- Purpose-built for marketing teams studying consumer spending behavior
- Likely quick to deploy given SurveySparrow's template library approach
- Probably includes standard multiple-choice and rating question types common to expenditure research
物足りない点
- Fixed question set with no adaptive AI follow-up to probe reasoning behind spending or sharing decisions
- No voice AI interview or screen-share task options for richer qualitative insight
- No transparent methodology or prompt visibility, and no automated per-response quality scoring
よくあるご質問
「Consumer Preference-Sharing Willingness & Value Exchange Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が21問含まれており、最初の設問は次のとおりです：「Welcome! This survey explores how you feel about sharing your personal preferences with brands. Your participation is en…」・「How often do you shop online with brands that offer a user account or loyalty program?」・「What is the single biggest reason you hesitate to share your preferences with a brand?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、21問を約10分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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