QuestionPunkQuestionPunk
無料で始める
すべてのテンプレート
Pricing & Packaging

Price Sensitivity & Willingness-to-Pay Assessment

Measures price fairness perceptions, value-for-money judgments, and maximum willingness to pay among recent price-exposed prospects and customers. Ideal for pricing optimization, launch pricing validation, and competitive positioning research.

このテンプレートを使うほかのテンプレートを見る

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全19問・約9分
Q01
メッセージ

Welcome! This brief survey asks about your perceptions of pricing and value for a product you've recently considered. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. The survey takes approximately 9 minutes to complete.

Q02
選択式

When did you most recently encounter or look up the price for this product?

  • Within the last 7 days
  • 8–30 days ago
  • 1–3 months ago
  • More than 3 months ago
  • I have never seen a price for this product
Q03
選択式

Which of the following best describes what you did after seeing that price?

  • Purchased at that price
  • Started checkout but did not complete the purchase
  • Decided not to purchase at that time
  • Still considering / have not decided yet
Q04
オピニオンスケール

How fair did the price feel to you?

スケール: 1 – 7
最小:Very unfair最大:Very fair
Q05
自由回答（長文）

What is the most you would be willing to pay for this product (in your local currency)? Please enter a number only.

Q06
ランク付け

Please rank the following factors by how much they influenced what you would pay for this product, from most to least influential.

  1. Product quality and features
  2. Brand reputation and trust
  3. Prices of similar or competing products
  4. Customer reviews and ratings
  5. My personal budget
  6. Urgency of my need
ドラッグして順位を付ける
Q07
AIインタビュー

Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and value of this product.

Q08
選択式

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q09
メッセージ

Thank you for your time and thoughtful feedback! Your responses will help us better understand pricing perceptions and deliver better value. You may now close this window.

Q10
オピニオンスケール

How familiar are you with this type of product?

スケール: 1 – 7
最小:Not at all familiar最大:Extremely familiar
Q11
オピニオンスケール

How satisfied are you with the price you paid?

スケール: 1 – 7
最小:Not at all satisfied最大:Extremely satisfied
Q12
オピニオンスケール

Overall, how would you rate the value for money of this product?

スケール: 1 – 7
最小:Very poor value最大:Excellent value
Q13
自由回答（長文）

Below what price would you begin to question the quality of this product? Please enter a number only.

Q14
選択式

Which of the following best describes your role in deciding whether to purchase this product?

  • I am the sole decision-maker
  • I share the decision with others
  • I influence the decision but do not make it
  • I am not involved in the purchase decision
Q15
選択式

Did you use any discount, promotional offer, or coupon code on that purchase?

  • Yes
  • No
  • I don't remember
Q16
選択式

Compared with what you expected, the price you saw was…

  • Much lower than expected
  • Slightly lower than expected
  • About what I expected
  • Slightly higher than expected
  • Much higher than expected
Q17
オピニオンスケール

How confident are you in the prices you just provided?

スケール: 1 – 7
最小:Not at all confident最大:Extremely confident
Q18
選択式

What was the main reason you did not complete the purchase at that time?

  • Price was too high
  • Waiting for a sale or discount
  • Comparing alternatives
  • Not urgent right now
  • Payment, shipping, or checkout concerns
  • Other (please specify)
Q19
自由回答（長文）

At that time, what price (in your local currency) would have felt reasonable to you for this product? Please enter a number only.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • AI interviews dynamically explore value perceptions, competitive context, and emotional drivers that static WTP questions cannot capture
  • Combines complementary pricing questions (price-quality threshold, direct willingness-to-pay, and price-fairness ratings) in a single adaptive survey flow
  • Every AI parameter is logged for replication—ideal for academic pricing research and peer-reviewed publication
  • Unique focus on pricing fairness, transparency, and trust—not just optimal price points—addresses growing consumer demand for ethical pricing
  • AI follow-ups explore emotional and ethical dimensions of price perception that static surveys fundamentally cannot reach

SurveyMonkey

Price Testing Survey Template

SurveyMonkey's 6-question price testing template focuses on gauging whether consumers feel they're over- or underpaying. It covers the basics of competitive price perception but lacks depth—no WTP methodology framework, no follow-up probing, and limited to static closed-ended questions.

優れている点

  • Concise 6-question format reduces respondent fatigue
  • Expert-certified template with proven question design
  • Integrated with SurveyMonkey's analytics for automatic results summaries and crosstab reports

物足りない点

  • No AI-powered follow-up questions to explore the 'why' behind willingness to pay
  • Static questions cannot adapt based on respondent's initial price reactions
  • No formal WTP or Van Westendorp methodology built into the template
  • Free tier limited to 10 questions per survey—advanced features require paid plans

Qualtrics

Free Pricing Survey Template

Qualtrics' pricing survey template blends multiple techniques (familiarity, value perception, budget allocation) into a single instrument with Ph.D.-designed methodology. It's comprehensive and research-grade but expensive, complex to set up, and lacks real-time conversational depth.

優れている点

  • Ph.D.-designed methodology blending three pricing research techniques into one instrument
  • Framework for ongoing research to continuously optimize prices
  • Part of a comprehensive marketplace with 50+ expert-built survey templates

物足りない点

  • No real-time AI conversational follow-ups during data collection
  • Enterprise pricing is prohibitive—paid plans start at ~$420/month
  • Complex setup may overwhelm researchers without dedicated Qualtrics expertise
  • No prompt or model transparency for any AI-assisted features

Typeform

Pricing Survey Template

Typeform's pricing survey template helps gauge how compelling prices are and identify value-for-money improvements. The conversational UX is engaging, and shareable reports with export capabilities streamline analysis. However, it's a general-purpose pricing feedback form without formal WTP methodology.

優れている点

  • Engaging conversational interface that keeps respondents completing surveys
  • Shareable reports with export to spreadsheets and integration with tools like HubSpot
  • Easy to customize and deploy with no coding required

物足りない点

  • No formal willingness-to-pay methodology (Van Westendorp, Gabor-Granger, or conjoint)
  • No AI follow-up questions to dig deeper into price sensitivity reasoning
  • General-purpose pricing feedback—not designed for rigorous pricing research
  • No built-in analytical framework for determining optimal price points

Jotform

Pricing Estimation Survey

Jotform's Pricing Estimation Survey is a basic template for checking whether prices are suitable for customers. It's free, embeddable, and easy to customize but functions as a simple feedback form rather than a methodologically sound pricing research instrument.

優れている点

  • Free to use with drag-and-drop builder and no coding required
  • Can be embedded on websites, shared via link, or collected via QR code
  • Integrates with 100+ tools for automatic response routing

物足りない点

  • No willingness-to-pay methodology—just basic pricing feedback questions
  • No AI capabilities of any kind for adaptive questioning or analysis
  • No statistical analysis tools for pricing research
  • No survey methodology guidance or academic rigor in template design

SurveySparrow

Product Pricing Survey Template

SurveySparrow's Product Pricing Survey template uses display/skip logic and Google Sheets integration for response collection. It's designed to help understand customer behavior and arrive at optimal pricing, with multi-channel distribution. However, it lacks formal pricing research methodology and AI depth.

優れている点

  • Display/skip logic makes the survey adaptive based on prior answers
  • Direct Google Sheets integration for real-time response collection
  • Multi-channel distribution via email, SMS, and weblinks

物足りない点

  • No AI-powered conversational follow-ups during survey
  • No formal WTP or pricing sensitivity methodology built in
  • Basic skip logic is no substitute for true AI-driven adaptive interviewing
  • No transparency into how AI features work or what models are used

よくあるご質問

「Price Sensitivity & Willingness-to-Pay Assessment」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が19問含まれており、最初の設問は次のとおりです：「Welcome! This brief survey asks about your perceptions of pricing and value for a product you've recently considered. Yo…」・「When did you most recently encounter or look up the price for this product?」・「Which of the following best describes what you did after seeing that price?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、19問を約9分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

関連テンプレート

似たテーマのほかの調査もご覧ください。

すべて見る
Pricing & Packaging

Van Westendorp Price Sensitivity & Willingness-to-Pay Survey

Measures acceptable price ranges, perceived value, and purchase intent for consumer products using the Van Westendorp Price Sensitivity Meter. Designed for product managers and pricing researchers evaluating new or existing product pricing strategies.

テンプレートを見る
Pricing & Packaging

Price Sensitivity & Willingness-to-Pay Survey

Maps how a target market perceives a product or service's price using the four classic price-sensitivity questions, then layers in purchase intent, feature value trade-offs, and a budget allocation exercise. An AI follow-up interview digs into the reasoning behind each respondent's expensive/cheap thresholds so pricing teams get the numbers and the 'why' behind them.

テンプレートを見る
Pricing & Packaging

Van Westendorp Price Sensitivity Analysis

Measures willingness-to-pay thresholds for an everyday consumer product using the Van Westendorp Price Sensitivity Meter with Newton-Miller-Smith purchase intent extensions. Ideal for pricing teams seeking acceptable price ranges and optimal price points.

テンプレートを見る
Pricing & Packaging

Pricing Page Clarity & Fairness Evaluation

Measures prospect perceptions of pricing page clarity, perceived value fairness, and decision readiness to identify friction points and conversion barriers on SaaS pricing and packaging pages.

テンプレートを見る
Pricing & Packaging

Dynamic Pricing Fairness Perceptions Survey

Measures consumer attitudes toward dynamic and surge pricing across rideshare, delivery, travel, and retail, identifying key fairness drivers, transparency preferences, and acceptable price thresholds to inform pricing strategy.

テンプレートを見る
Pricing & Packaging

Developer API Pricing & Willingness-to-Pay Research

Measures developer willingness to pay, pricing model preferences, and fairness perceptions for third-party APIs using Van Westendorp price sensitivity analysis and structured qualitative probes.

テンプレートを見る