メッセージ
すべてのテンプレートPricing & Packaging
Price Sensitivity & Willingness-to-Pay Survey
Maps how a target market perceives a product or service's price using the four classic price-sensitivity questions, then layers in purchase intent, feature value trade-offs, and a budget allocation exercise. An AI follow-up interview digs into the reasoning behind each respondent's expensive/cheap thresholds so pricing teams get the numbers and the 'why' behind them.
登録なしでお試し可能・無料プランでも回答数無制限
ライブプレビュー
Price Sensitivity & Willingness-to-Pay Survey
Thanks for taking a few minutes to help us think through pricing! Your responses are completely confidential and anonymized. There are no wrong answers here — we're just trying to understand what feels fair, cheap, or expensive to you. About 5-6 minutes.
Powered by QuestionPunk
デフォルト テーマ。色とフォントは自由に変更できます。
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全8問・約6分
Q01
価格感度分析（Van Westendorp）必須
Four quick questions about price.
- At what price would you consider this product to be priced so low that you'd question its quality?
- At what price would you consider this product to be a bargain — a great deal for the money?
- At what price would you consider this product to be getting expensive — not out of the question, but you'd need to think hard before buying it?
- At what price would you consider this product to be so expensive that you would not consider buying it at all?
Q02
評価スケール必須
At its current price, how likely would you be to purchase this product in the next 3 months?
範囲: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q03
選択式必須
In the last 30 days, roughly how much have you spent on products like this one?
- $0
- $1-$25
- $26-$50
- $51-$100
- $101-$250
- More than $250
Q04
ベスト・ワースト選択（MaxDiff）必須
Which of these features most justifies paying a higher price?
- Higher quality and durability
- Faster performance
- Premium customer support
- Longer warranty or guarantee
- More customization options
- Better design and ease of use
各セットで最も良いもの・最も悪いものを選択最も良い:Most justifies a higher price最も悪い:Least justifies a higher price
Q05
ポイント配分必須
Imagine 100 points represent the total value you get from this product. Distribute them across these plans based on how much value each one delivers relative to its price.
- Basic plan — lowest price, core features
- Standard plan — mid-range price, more features
- Premium plan — highest price, all features
100ポイントを配分
Q06
評価スケール必須
Compared to similar products you've used, how would you rate the value for money of this product?
範囲: 1 – 5
最小:Much worse value than competitors最大:Much better value than competitors
Q07
AIインタビュー
Probe the reasoning behind this respondent's 'expensive' and 'too expensive' price points from the earlier pricing questions — what specifically would need to be true (features, quality signals, brand trust) for them to accept a higher price, and what would make them walk away. If their stated purchase intent seems inconsistent with their price thresholds (e.g., high intent at a price they called 'expensive'), gently surface and explore that tension rather than pointing it out as a contradiction.
Q08
選択式
Which range best describes your total annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
メッセージ
That's everything — thank you! Your responses feed directly into a pricing model that shapes how we set and package prices going forward.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes all four classic Van Westendorp price-sensitivity questions plus a purchase-intent rating at a specific test price point, so you get both the standard thresholds and real-world buying likelihood.
- Adds a MaxDiff feature-value trade-off and a constant-sum budget allocation exercise, giving pricing teams a view of which features actually justify a higher price — not just the price thresholds themselves.
- Pairs the numeric pricing questions with an AI follow-up interview that probes each respondent's reasoning behind their 'expensive' and 'too expensive' answers, turning flat data points into explained thresholds.
- Auto-generates a pricing-ready report from the combined quantitative and qualitative responses, so teams aren't left manually reconciling spreadsheet numbers with open-ended comments.
Jotform
Price Sensitivity Survey Form TemplateA ready-to-field form template built on Jotform's drag-and-drop form builder, focused on collecting price-sensitivity data. It's a static questionnaire rather than an interview experience, and customization is mainly about form fields and design, not follow-up logic.
優れている点
- Easy drag-and-drop customization within Jotform's broader form ecosystem
- Can be embedded or shared as a standalone form quickly
- Integrates with Jotform's existing data collection and notification tools
物足りない点
- No adaptive AI follow-up questioning — respondents answer fixed fields only
- No voice AI interview option
- No automated per-response quality scoring or transparent AI prompt methodology
SurveyMonkey
Price Testing Survey TemplateA fielding-ready template from an established survey platform with strong analytics and benchmarking support. It covers standard price-testing questions but relies on static multiple-choice/rating items rather than conversational follow-up.
優れている点
- Backed by SurveyMonkey's mature analytics and reporting dashboards
- Large existing user base and benchmark data for comparison
- Straightforward to deploy across multiple distribution channels
物足りない点
- No adaptive AI interview to probe the reasoning behind price thresholds
- No voice AI interview capability
- No transparent, per-response AI prompt methodology published
SurveySparrow
Price Sensitivity Questionnaire TemplateA conversational-style survey template that presents price-sensitivity questions in SurveySparrow's chat-like UI. It's fielding-ready but the 'conversational' format is a fixed script rather than a dynamic AI-driven interview.
優れている点
- Chat-style UI that can feel more engaging than a traditional form
- Mobile-friendly presentation for respondents
- Part of a broader survey suite with logic branching options
物足りない点
- Conversational UI is scripted, not adaptive AI-driven follow-up questioning
- No voice AI interview option
- No automated quality scoring or documented AI prompt transparency
Typeform
Price Sensitivity Survey TemplateA polished, fielding-ready template using Typeform's signature one-question-at-a-time interface, well suited to the four core Van Westendorp questions. It is a static question flow, though, without dynamic probing based on individual answers.
優れている点
- Clean, high-engagement one-question-at-a-time interface
- Strong visual design and branding customization
- Simple logic jumps based on prior answers
物足りない点
- No adaptive AI follow-up interview to explore individual pricing reasoning
- No voice AI interview option
- No automated per-response quality scoring or published prompt methodology
よくあるご質問
「Price Sensitivity & Willingness-to-Pay Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が8問含まれており、最初の設問は次のとおりです：「Four quick questions about price.」・「At its current price, how likely would you be to purchase this product in the next 3 months?」・「In the last 30 days, roughly how much have you spent on products like this one?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、8問を約6分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
関連テンプレート
似たテーマのほかの調査もご覧ください。
