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Market Research

Consumer Purchase Behavior Segmentation Screener

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全17問・約8分
Q01
メッセージ

Welcome! Thank you for your interest in this brief survey. The purpose of this study is to learn about your recent shopping experiences and preferences. It should take approximately 9 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By proceeding, you confirm that you are willing to participate.

Q02
選択式

Are you 18 years of age or older?

  • Yes
  • No
Q03
プルダウン

Which category best describes your most recent non-grocery purchase?

  • Home and living
  • Personal care or beauty
  • Electronics or accessories
  • Apparel or footwear
  • Sports or outdoor gear
  • Pet supplies
  • Toys or games
  • Automotive
  • Other (please specify)
Q04
選択式

How often do you look for deals or compare prices before making a purchase?

  • Always
  • Most of the time
  • Sometimes
  • Rarely
  • Never
Q05
自由回答（長文）

In your own words, what most influences where and what you choose to buy?

Q06
プルダウン

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q07
メッセージ

Thank you for completing this survey! Your responses are valuable and will help us better understand consumer shopping preferences. We appreciate your time.

Q08
選択式

In the past 30 days, have you purchased any non-grocery product?

  • Yes
  • No
Q09
選択式

Where did you purchase that item?

  • Online marketplace (e.g., Amazon)
  • Brand's own website
  • Big-box retailer (in-store)
  • Specialty store (in-store)
  • Shop within a social media app
  • Other (please specify)
Q10
オピニオンスケール

How willing are you to try new or unfamiliar brands?

スケール: 1 – 7
最小:Not at all willing最大:Extremely willing
Q11
AIインタビュー

We'd like to understand more about your shopping decisions. Please share what comes to mind, and we'll ask a couple of follow-up questions.

Q12
選択式

Which gender best describes you?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q13
ランク付け

Please rank the following factors from most to least important when deciding what to buy.

  1. Price or value for money
  2. Product quality or durability
  3. Brand reputation or trust
  4. Convenience (easy to find or buy)
  5. Reviews and ratings from others
  6. Sustainability or ethical practices
ドラッグして順位を付ける
Q14
プルダウン

In which country or region do you currently reside?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • European Union
  • Other (please specify)
Q15
選択式

For everyday product purchases, what is your typical role?

  • Primary decision-maker
  • Shared decision-maker
  • Influencer but not purchaser
  • Not involved
Q16
プルダウン

What is the highest level of education you have completed?

  • High school or less
  • Some college or trade school
  • Associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q17
選択式

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker or caregiver
  • Unemployed, looking
  • Unemployed, not looking
  • Retired
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a screening flow (age gate, past-30-day purchase check, category dropdown) that qualifies respondents before deeper profiling questions
  • Combines structured question types (ranking of purchase-decision factors, opinion scale on brand openness, role-in-purchase multiple choice) with an open-text question and an AI follow-up interview to probe what most influences buying decisions
  • Captures standard segmentation demographics (age range, gender, region, education, employment) for audience profiling alongside behavioral data
  • Automated per-response quality scoring and an auto-generated report mean researchers get a usable respondent quality signal and summary without manual coding

Jotform

Consumer Behavior Survey Form Template

A static, ready-to-use form template covering general consumer behavior questions, built on Jotform's drag-and-drop form builder. It's easy to customize and embed but relies entirely on fixed question sets. There's no mechanism for probing deeper into an individual respondent's open-ended answers.

優れている点

  • Quick to deploy and customize via a familiar form builder
  • Likely supports standard form logic and embedding options
  • Free-form template lowers the barrier to getting a survey live fast

物足りない点

  • No adaptive AI follow-up questioning of respondent answers
  • No voice-based interview option
  • No published methodology or per-response quality scoring

SurveyMonkey

Consumer Behavior Survey Template

A pre-built, fielding-ready template from an established survey platform, aimed at general consumer behavior research. It benefits from SurveyMonkey's broader panel and analytics ecosystem, but the template itself is a static question set rather than an interactive interview.

優れている点

  • Backed by a mature survey platform with wide market awareness
  • Likely integrates with SurveyMonkey's analytics and (paid) audience panel
  • Simple to launch for teams already on SurveyMonkey

物足りない点

  • No adaptive AI-driven follow-up probing built into the template
  • No voice AI interview capability
  • Quality scoring, if any, is not per-response AI-based as far as the page indicates

Typeform

Consumer Behavior Quiz Template

This is framed as a 'quiz' template rather than a research screener, using Typeform's conversational one-question-at-a-time UI. It's polished for engagement but is still a fixed script, not an adaptive interview, and is more oriented toward light engagement than rigorous segmentation research.

優れている点

  • Strong conversational UI and respondent experience
  • Easy branching logic for a linear quiz flow
  • Good for lightweight engagement or lead-gen style consumer content

物足りない点

  • Positioned as a quiz, not a rigorous segmentation/screener instrument
  • No adaptive AI or voice interview follow-up
  • No automated per-response quality scoring or transparent prompt methodology

QuestionPro

Retail shopping and search behavior survey questions + Sample questionnaire template

This page reads more like a guide plus sample questionnaire library for retail/shopping behavior research rather than a single ready-to-field template — it offers question banks and examples researchers can pick from. Useful as reference material, but requires assembly work before fielding.

優れている点

  • Broad bank of retail and search-behavior sample questions for researchers to draw from
  • Backed by QuestionPro's established survey/research platform
  • Useful as a reference or starting point for building a custom questionnaire

物足りない点

  • Not a single fielding-ready template — requires manual assembly from sample questions
  • No adaptive AI follow-up interviewing or voice AI option
  • No automated per-response quality scoring or transparent AI prompt disclosure

よくあるご質問

「Consumer Purchase Behavior Segmentation Screener」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が17問含まれており、最初の設問は次のとおりです：「Welcome! Thank you for your interest in this brief survey. The purpose of this study is to learn about your recent shopp…」・「Are you 18 years of age or older?」・「Which category best describes your most recent non-grocery purchase?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、17問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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