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Shopper Lifestyle & Motivation Battery Survey

A psychographic battery that segments respondents by how they think and feel about shopping — browsing for fun vs. necessity, planning vs. impulse, price-driven vs. brand-loyal — paired with an AI follow-up that unpacks the story behind their most recent unplanned purchase. Built for retail, e-commerce, and CPG teams building shopper segments.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how you shop! Your responses are completely confidential and anonymized. There are no right or wrong answers here — we're just curious about your habits and attitudes. About 6-7 minutes.

Q02
マトリクス必須

How much do you agree or disagree with each statement about your own shopping habits?

7行 × 5列
  • I enjoy browsing stores or websites even when I don't need anything
  • I actively compare prices before making a purchase
  • I stick with brands I already know and trust
  • Shopping is one of the ways I unwind or relax
  • I feel guilty or anxious after an unplanned purchase
  • ほか2件
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q03
オピニオンスケール必須

Overall, where does shopping fall for you?

スケール: 0 – 10
最小:Purely a necessary chore最大:One of my favorite activities
Q04
選択式必須

Which of these best describes where you do most of your shopping these days?

  • In physical stores
  • On retailer or brand websites
  • Through online marketplaces (e.g., Amazon)
  • Via social media or shoppable posts
  • Roughly an even mix of these
Q05
選択式必須

In the last 30 days, how many purchases did you make that you hadn't planned beforehand?

  • None
  • 1-2
  • 3-5
  • 6 or more
Q06
ベスト・ワースト選択（MaxDiff）必須

When deciding what to buy, thinking about your purchases generally, please tell us which of these matters most and which matters least to you.

  • Low price
  • Product quality
  • Convenience or speed
  • Brand reputation
  • New or trendy products
  • Recommendations from friends or influencers
  • Sustainability or ethical practices
  • Customer service experience
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
ポイント配分必須

Thinking about a typical month, how do you split your shopping spend across these channels? Please distribute 100 points to reflect the share of your spending in each.

  • Physical/in-store shopping
  • Retailer or brand websites
  • Online marketplaces
  • Social media or shoppable content
  • Mobile apps
100ポイントを配分
Q08
AIインタビュー

Probe the tension in this respondent's answers between how much they enjoy shopping (or find it a chore) and how often they buy on impulse. Ask them to walk through their most recent unplanned purchase — what triggered it, how they felt afterward, and whether it fits the pattern in their agree/disagree ratings. If they said shopping helps them relax, explore whether that clashes with any guilt they reported after impulse buys, and if they rated browsing-for-fun low, ask what actually gets them to shop when they don't strictly need something.

Q09
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
Q10
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
Q11
選択式

Which range best reflects your total household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
Q12
メッセージ

That wraps things up — thank you for sharing how you shop! Your responses will be combined with others to build shopper profiles that guide how we design stores, sites, and offers.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a matrix and max-diff battery to segment respondents on planning-vs-impulse, price-vs-brand, and browsing-for-fun-vs-necessity dimensions
  • Pairs the psychographic battery with an AI follow-up interview that probes the tension between stated shopping attitudes and the story behind a respondent's most recent unplanned purchase
  • Captures behavioral data (recent unplanned purchase frequency, spend split across categories via constant sum) alongside attitudinal scales, not just self-reported preferences
  • Opens and closes with clear chat messages framing the study and closing out the respondent experience, plus standard demographic classification questions for segment cross-tabs

QuestionPro

Shopping Life Style Battery Survey Template

This is a directly comparable static template covering shopping lifestyle and psychographic attitudes, built on QuestionPro's established survey platform. It appears to be a fielding-ready questionnaire rather than a report-generating research tool, so it likely stops at data collection. QuestionPro is a broad-purpose survey platform, so this template is one of many rather than a specialized shopper-motivation instrument.

優れている点

  • Established, mature survey platform with broad question-type support
  • Template is purpose-built around shopping lifestyle attitudes, aligning topically with retail/CPG research needs
  • Likely supports standard survey logic (skip/branching) common to QuestionPro's platform

物足りない点

  • No adaptive AI follow-up interview to probe the reasoning behind a respondent's answers — appears to be a fixed, static question set
  • No indication of automated per-response quality scoring or an auto-generated narrative report
  • No transparent, published prompt/methodology since there's no AI-driven questioning involved

よくあるご質問

「Shopper Lifestyle & Motivation Battery Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share how you shop! Your responses are completely confidential and anonymized. There…」・「How much do you agree or disagree with each statement about your own shopping habits?」・「Overall, where does shopping fall for you?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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