Consumer Trust & Acceptance of AI-Generated Advertising

<p>Welcome, and thank you for your interest in this study. This survey takes approximately 8–10 minutes and asks about your experiences with and opinions of AI-generated advertising.</p><p>For the purposes of this survey, <strong>"AI-generated ads"</strong> are advertisements where visuals, audio, copy, or voiceovers are created primarily by AI tools (e.g., image or text generators) with minimal human editing.</p><p>Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions. All responses are anonymous and will be reported only in aggregate.</p><p>By continuing, you agree to participate.</p>

In the past 3 months, have you knowingly seen an advertisement that was generated by AI?

• Yes, in the last 3 months
• Not sure
• No

Where did you encounter AI-generated ads? Select all that apply.

• Social media feed or stories
• Online video (pre-roll/mid-roll)
• Search ads
• Display banners
• Streaming TV/CTV
• Podcasts or audio platforms
• Email or newsletters
• Outdoor/digital billboards
• Retail or marketplace product listings
• Other (please specify)
• None of the above

After seeing an AI-generated ad, which of the following actions, if any, did you take? Select all that apply.

• Clicked or tapped the ad
• Watched or listened to it fully
• Saved or shared the ad
• Visited the brand's website or app
• Made a purchase or signed up
• Ignored or skipped it
• Reported it as misleading
• Other (please specify)
• None of the above

Overall, how did the quality of the AI-generated ads you saw compare to ads made by humans?

How much do you trust the information presented in AI-generated ads?

Overall, how acceptable do you find AI-generated advertising?

What, if anything, makes AI-generated ads less acceptable to you?

In which of the following product or service categories, if any, are AI-generated ads acceptable to you? Select all that apply.

• Everyday consumer products
• Technology or software
• Health and wellness (non-medical advice)
• Financial services
• Luxury or fashion
• Entertainment or gaming
• Public service announcements
• Political or issue advocacy
• Children's products
• I would not accept AI-generated ads in any context

Please rank the following concerns about AI-generated ads from most concerning (top) to least concerning (bottom).

1. Misleading or false content
2. Deepfake or impersonation risks
3. Bias or harmful stereotypes
4. Use of personal data
5. Job displacement of creative professionals
6. Low authenticity or emotional connection

If brands used AI-generated ads and passed cost savings on to consumers through lower prices, how would that affect your acceptance of AI-generated ads?

If a brand were deciding how to create its advertising, please rank the following approaches from most preferred (top) to least preferred (bottom).

1. Fully human-created content
2. Fully AI-generated content
3. Hybrid content (AI-assisted with human oversight)
4. Focused on testing and optimization regardless of method

How likely do you think it is that AI-generated ads will eventually match or exceed the quality of human-made ads?

Based on your responses throughout this survey, is there anything else you would like to share about your views on AI-generated advertising?

We'd like to explore your thoughts on AI-generated advertising in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses. Please share your honest reactions.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Which gender do you identify with?

• Man
• Woman
• Non-binary
• Prefer not to say

What is the highest level of education you have completed?

• Some high school
• High school diploma or equivalent
• Trade or vocational certificate
• Some college / Associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker
• Unemployed
• Retired
• Prefer not to say

In which country do you currently reside?

• United States
• United Kingdom
• Canada
• Australia
• India
• Germany
• France
• Brazil
• Japan
• Other

Thank you for completing this survey — your responses have been recorded. Your input will help us understand how consumers experience AI-generated advertising. If you have any questions about this study, please contact the research team.