Customer Favorite Things Preference Profile
A personalization intake used by retailers, subscription boxes, personal stylists, and hospitality/concierge teams to learn what a customer genuinely loves — favorite categories, aesthetics, flavors, and current go-to brands — so recommendations and gifts land. An AI follow-up interview digs into the emotional 'why' behind their stated favorite to surface details a checkbox list can't capture.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
Which of these do you most enjoy receiving or experiencing? (Pick all that apply)
- Food & drink
- Beauty & wellness
- Fashion & accessories
- Home & décor
- Books & entertainment
- Travel & experiences
Rank these styles from most 'you' to least 'you'.
- Minimalist / clean
- Bold / colorful
- Classic / timeless
- Trendy / of-the-moment
- Cozy / comfort-focused
If we could only spend a $100 budget getting you things you'd love, how would you split it across these categories?
- Food & drink
- Beauty & wellness
- Fashion & accessories
- Home & lifestyle
- Books & media
How do you feel about each of these?
- Sweet flavors
- Savory flavors
- Bright, bold colors
- Neutral, muted colors
- Fragrance-heavy products
- ほか1件
How much does it matter to you when a brand's recommendations feel personally tailored to your taste, versus generic?
What's one brand, item, or experience you're genuinely obsessed with right now?
Anchor on the brand, item, or experience the respondent just named as something they're obsessed with. Probe why it resonates with them specifically — what it does for them emotionally or practically, when/how they use or think about it, and what a competitor or similar option would be missing to win them over instead. If they struggle to name anything or say 'nothing really,' pivot to exploring patterns across their other answers (categories, styles, flavors) to reconstruct their taste profile instead.
Highlight any words or phrases below that sound like something you'd genuinely want to hear about or receive.
This week's picks: a small-batch citrus candle, a cozy oversized knit throw, a bold statement tote in emerald green, an artisanal dark chocolate bar, and a minimalist ceramic mug set. (Template note:…
How would you prefer to hear about things picked just for you?
- Text/SMS
- App notifications
- Phone call
- Direct mail
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Thank you for sharing your favorite things! We'll use this to personalize what we recommend, curate, or plan for you going forward — no more generic guesswork.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Opens with a short-text prompt asking for one brand, item, or experience the respondent is genuinely obsessed with, then runs an AI follow-up interview anchored on that exact answer to surface the emotional 'why' behind it — something a checklist can't do
- Uses a constant-sum budget allocation ($100 split) and a ranking exercise to force real tradeoffs between styles and categories, rather than only asking respondents to check every box that applies
- Includes a text-highlight exercise so respondents can flag specific words/phrases that resonate, giving stylists and concierge teams language they can reuse in outreach
- Combines a feeling-based matrix, an opinion-scale on how much personalization matters, and channel-preference and demographic questions so results plug straight into a segmentation-ready, auto-generated report
Jotform
Teacher Favorite Things Form TemplateThis is a static form built for teacher-appreciation gift lists, not for retail, subscription-box, or concierge customer personalization — the audience and use case differ from ours even though the 'favorite things' concept overlaps. It's a fielding-ready template you can send as-is, with Jotform's usual form-building and integration options. There's no mechanism here for probing why someone likes what they picked; it's a checklist for gift shopping.
優れている点
- Fielding-ready, no setup required
- Familiar simple checklist/short-answer format for quick completion
- Backed by Jotform's broader form and integration ecosystem
物足りない点
- Built for teacher gifting, not customer/retail personalization — questions won't map to brand affinity or purchase behavior
- Static field list with no adaptive follow-up to explore the reasoning behind a stated favorite
- No automated quality scoring or synthesized report of responses
Typeform
My Favorite Things Questionnaire FormA general-purpose favorite-things questionnaire in Typeform's conversational one-question-at-a-time format, usable for light personalization or icebreaker purposes. It's a ready-to-send template but stays generic rather than being built specifically for retail/hospitality gifting or styling use cases. Follow-up questions, if any, are pre-scripted rather than generated from the respondent's own answer.
優れている点
- Polished, conversational UI that's fast to complete
- Fielding-ready template, easy to customize branding and question wording
- Broad applicability across casual or lightweight favorites-collection use cases
物足りない点
- No adaptive AI interview to dig into the emotional reasoning behind a stated favorite
- No built-in per-response quality scoring or auto-generated analysis report
- No optional voice interview or guided screen-share task capability
SurveySparrow
Customer Preference Questionnaire TemplateThe closest match in intent — a fielding-ready customer preference survey aimed at businesses wanting to understand buyer likes and habits. It covers standard preference question types (multiple choice, ranking, scales) similar in structure to parts of our template. It doesn't appear to include any mechanism for adaptively interviewing a respondent about a specific favorite they name.
優れている点
- Purpose-built for business customer-preference use cases, aligning with retail/CX teams
- Fielding-ready with SurveySparrow's conversational survey format
- Likely supports standard question types (ranking, multiple choice, scales) for structured preference data
物足りない点
- No adaptive AI follow-up interview to explore the 'why' behind a named favorite brand or item
- No transparent, inspectable AI prompts or per-response quality scoring
- No optional voice AI interview or guided screen-share task option
よくあるご質問
「Customer Favorite Things Preference Profile」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が13問含まれており、最初の設問は次のとおりです:「Hi! We'd love to get to know your tastes better so we can personalize what we recommend, send, or plan for you. Your res…」・「Which of these do you most enjoy receiving or experiencing? (Pick all that apply)」・「Rank these styles from most 'you' to least 'you'.」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、13問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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