QuestionPunkQuestionPunk
無料で始める
すべてのテンプレート
Customer Experience

Donor Loyalty Acid Test

Adapts the classic loyalty acid test — would they recommend, give again, defend you, forgive a mistake — for nonprofit donors and supporters. Includes an AI follow-up interview that digs into the real reasons behind a donor's loyalty score, especially for lukewarm or at-risk givers, so fundraising teams know what to fix before the next campaign.

このテンプレートを使うほかのテンプレートを見る

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for being part of our donor community! We'd love your honest take on how you feel about giving to us — this takes about 5 minutes and helps us keep earning your support. Your responses are completely confidential and anonymized.

Q02
オピニオンスケール必須

How likely are you to recommend donating to our organization to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q03
オピニオンスケール必須

How likely are you to donate to us again in the next 12 months?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q04
オピニオンスケール必須

If another cause you cared about asked for your support at the same time, how likely are you to still keep giving to us?

スケール: 1 – 7
最小:I'd likely redirect my giving最大:I'd keep giving to you
Q05
選択式必須

In the last 12 months, have you actually told someone about our organization or encouraged them to give?

  • Yes, multiple times
  • Yes, once or twice
  • No, but I've thought about it
  • No, it hasn't come up
Q06
オピニオンスケール必須

If a friend said something negative or skeptical about our organization, how likely are you to speak up in our defense?

スケール: 1 – 5
最小:I'd likely agree with them最大:I'd defend us strongly
Q07
オピニオンスケール必須

If we made a mistake handling your donation (e.g., a billing error or a delayed thank-you), how much benefit of the doubt would you give us?

スケール: 1 – 5
最小:Very little — I'd reconsider giving最大:A lot — I'd assume good intent
Q08
マトリクス必須

How much do you agree with each statement about our organization?

4行 × 5列
  • I trust that my donations are used responsibly
  • The organization is transparent about how funds are spent
  • I can clearly see the impact of my giving
  • The organization values me as a supporter, not just a donation
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q09
AIインタビュー

Probe the real reasoning behind this donor's loyalty scores, anchoring on their recommendation and re-donation likelihood answers. If they scored 6 or below on either, explore what specific moment, communication, or unmet expectation is driving that hesitation, and whether it's about trust, impact visibility, or something transactional like frequency of asks. If they scored high across the board, ask what single experience made them a true advocate and whether they've ever hesitated to recommend giving for any reason. Always end by asking what one change would most increase their confidence in the organization.

Q10
選択式

About how long have you been donating to us?

  • Less than 1 year
  • 1-2 years
  • 3-5 years
  • More than 5 years
  • Prefer not to say
Q11
選択式

How often do you typically give to us?

  • One-time gifts only
  • A few times a year
  • Monthly recurring donor
  • Annual campaign donor
  • Prefer not to say
Q12
選択式

Which age range best describes you?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for your honesty and your generosity. Your answers will directly shape how we communicate with and thank our donor community going forward.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that probes the real reasoning behind each donor's loyalty scores, digging deeper for lukewarm or at-risk givers
  • Covers the full classic loyalty acid test (recommend, give again, defend, forgive a mistake) adapted specifically for donor relationships, not just customers
  • Combines quantitative opinion-scale and matrix questions with actual advocacy behavior (has the donor told someone about the organization) for a fuller picture
  • Segments respondents by tenure, giving frequency, and age so fundraising teams can see which donor cohorts are most at risk before the next campaign

QuestionPro

Loyalty Acid Test - Fundraising Version Survey Template

This is the most directly comparable template, applying the same loyalty acid test framework to a fundraising/donor context. It's a static, ready-to-field questionnaire rather than an interview-driven experience, so it captures scores but not the underlying reasoning. No pricing tier for academic use is mentioned on QuestionPro's site either.

優れている点

  • Purpose-built for the fundraising/donor use case, similar framing to our template
  • Backed by QuestionPro's established survey platform and distribution tools
  • Ready-to-use template structure for quick deployment

物足りない点

  • No adaptive AI follow-up to probe why a donor gave a particular loyalty score
  • No voice AI interview option for richer qualitative donor feedback
  • No published methodology for how questions map to loyalty drivers

SurveyMonkey

NPS And Brand Loyalty Survey Template

A general-purpose NPS/brand loyalty template aimed at commercial customer relationships rather than nonprofit donors specifically. It's a solid standard fielding-ready template for measuring recommend-likelihood, but it isn't adapted for donor-specific behaviors like repeat giving or forgiving billing mistakes. Comparison is useful mainly on the loyalty-metric methodology, not on donor-specific content.

優れている点

  • Well-known NPS methodology with broad brand applicability
  • Fielding-ready template on a mature survey platform
  • Simple, quick to deploy for basic loyalty tracking

物足りない点

  • Not tailored to nonprofit donor behaviors (repeat donation, forgiving a billing error, etc.)
  • No adaptive AI interview to explore reasons behind lukewarm or at-risk scores
  • Static question set with no automated per-response quality scoring or auto-generated qualitative reports

よくあるご質問

「Donor Loyalty Acid Test」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for being part of our donor community! We'd love your honest take on how you feel about giving to us — this takes…」・「How likely are you to recommend donating to our organization to a friend or colleague?」・「How likely are you to donate to us again in the next 12 months?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

関連テンプレート

似たテーマのほかの調査もご覧ください。

すべて見る
Customer Experience

Customer Registration Experience Survey

Measures how easy, fast, and frustration-free your sign-up or account creation flow actually is, pinpointing which steps cause drop-off. An AI follow-up interview reconstructs the exact moment a respondent almost gave up, going beyond satisfaction scores to the specific friction that needs fixing.

テンプレートを見る
Customer Experience

Donor Feedback and Retention Insights Survey

Captures how donors feel about your communication, transparency, and impact reporting, plus what would make them give again — with an AI follow-up that digs into the real reasons behind their loyalty or hesitation instead of just a score. Built for development and fundraising teams running annual or post-campaign donor check-ins.

テンプレートを見る
Customer Experience

Nonprofit Donor Experience & Giving Motivation Survey

Measures why donors give, what shapes their satisfaction with the giving experience, and how likely they are to give again — covering motivations, program allocation preferences, and price sensitivity for asks. An AI follow-up interview reconstructs the real story behind each donor's likelihood-to-give-again score.

テンプレートを見る
Customer Experience

Campaign Donor Motivation and Retention Survey

Captures why donors gave to a specific fundraising or political campaign, how smooth the giving experience felt, and how likely they are to give again — with an AI follow-up that digs into the real reasons behind a donor's likelihood-to-repeat score instead of a generic satisfaction rating. Built for nonprofits, campaigns, and cause marketers running donation drives.

テンプレートを見る
Customer Experience

Donor Experience & Fundraising Feedback Survey

Captures how donors experienced your giving process, what motivates their generosity, and how they'd allocate funds across programs. Built for development and fundraising teams, with an AI follow-up that digs into the real story behind a donor's satisfaction or likelihood to give again.

テンプレートを見る
Customer Experience

Non-Profit Donation Request Response Survey

Measures how supporters responded to a specific fundraising appeal — whether they gave, what almost stopped them, and which parts of the ask felt trustworthy or confusing. Built for development and communications teams testing a letter, email, or campaign, with an AI follow-up that surfaces the real reasoning behind the give/no-give decision.

テンプレートを見る