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Product & UX

E-Commerce Website Shopping Experience Survey

Measures how easily shoppers find products, move through checkout, and trust your site with their payment details — with an AI follow-up that reconstructs the exact moment shoppers got stuck or almost abandoned their cart, rather than just a satisfaction score.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for shopping with us! We'd love to hear how your visit to our website went today. Your responses are completely confidential and anonymized. This takes about 8 minutes and your honest feedback helps us fix what's not working.

Q02
選択式必須

What brought you to the site today?

  • Looking for a specific product
  • Browsing / comparison shopping
  • Returning to complete an earlier purchase
  • Checking an order, return, or exchange
  • Something else
Q03
オピニオンスケール必須

How easy was it to find what you were looking for on the site?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q04
マトリクス必須

Please rate the following parts of your experience on the site today.

6行 × 5列
  • Site navigation and menus
  • Search functionality
  • Product descriptions and images
  • Page loading speed
  • Checkout process
  • ほか1件
列: Poor · Fair · Good · Very good · Excellent
Q05
選択式必須

Did you complete a purchase during this visit?

  • Yes, I completed my purchase
  • No, I left without buying
Q06
選択式

If you left without buying, what was the main reason?

  • Price higher than expected
  • Shipping cost or delivery time
  • Checkout was too complicated or long
  • Couldn't find the right size, color, or option
  • Just browsing, not ready to buy
  • Site errors or slow loading
Q07
ベスト・ワースト選択（MaxDiff）必須

Which of these improvements would matter most to your future shopping experience on the site?

  • Faster checkout with fewer steps
  • Better search and filtering
  • More payment options
  • Live chat support during checkout
  • More product photos or videos
  • Clearer return and refund policy
  • Personalized product recommendations
  • Faster shipping options
各セットで最も良いもの・最も悪いものを選択最も良い:Would help most最も悪い:Would help least
Q08
オピニオンスケール必須

How likely are you to recommend shopping on this site to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
AIインタビュー

If the respondent rated the checkout process poorly or said they left without buying, reconstruct exactly where they got stuck: which step, what information the site asked for, and what would have kept them going. If they completed their purchase, probe whether they hit any friction they pushed through anyway and what almost made them abandon their cart. Anchor on specifics like page, button, or field names where possible rather than general impressions.

Q10
評価スケール

How much do you trust this site to keep your payment and personal information secure?

範囲: 1 – 5
最小:Not at all最大:Completely
Q11
自由回答（長文）

Is there anything else about your shopping experience on the site you'd like us to know?

Q12
選択式

What device did you primarily use for this visit?

  • Smartphone
  • Desktop or laptop computer
  • Tablet
  • Prefer not to say
Q13
選択式

How often do you shop on this site?

  • First time here
  • A few times a year
  • Monthly
  • Weekly or more
  • Prefer not to say
Q14
メッセージ

That's everything — thank you for your time! Your answers will be combined with others to guide fixes to our search, checkout, and site design.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a matrix and opinion-scale questions covering ease of finding products, checkout, and overall experience, plus a dedicated AI follow-up interview that reconstructs the exact moment a shopper hesitated or almost abandoned cart — not just a satisfaction number
  • Captures purchase completion and drop-off reason with a targeted multiple-choice question, then lets the AI follow-up dig into the specifics behind a poor checkout rating or an abandoned visit
  • Asks directly about trust in payment and personal data security, a factor that's core to e-commerce conversion but often missing from generic website UX templates
  • Combines quantitative signals (opinion scale, matrix, max-diff on improvement priorities) with open-ended and AI-driven qualitative depth, then rolls everything into an auto-generated report

SurveySparrow

E-commerce Website Questionnaire

A fielding-ready template purpose-built for e-commerce sites, covering navigation, checkout, and satisfaction. It's a static questionnaire with fixed question types, so any follow-up on a specific complaint would need manual survey logic rather than adaptive probing. Good baseline coverage but no mechanism to reconstruct the specific moment a shopper struggled.

優れている点

  • Directly targeted at e-commerce shopping experience, matching audience and intent
  • Likely offers standard question branching/skip logic typical of SurveySparrow's builder
  • Ready-to-use template requiring minimal setup

物足りない点

  • Static question set with no adaptive AI follow-up to dig into why a shopper struggled or abandoned checkout
  • No published methodology showing how or why each question was chosen
  • No automated per-response quality scoring to flag low-effort or contradictory answers

Typeform

Ask your website visitors how good their experience was

A general website UX survey template, conversational in style but not specific to e-commerce checkout or payment trust concerns. It's a good fit for broad site-feedback use cases but lacks the transactional depth (cart abandonment, purchase completion, payment security) that shopping-focused surveys need. Still a static form once published, despite Typeform's friendly UI.

優れている点

  • Polished, conversational one-question-at-a-time interface that's easy for respondents to complete
  • Broadly applicable to any website, not locked to e-commerce
  • Simple to customize using Typeform's drag-and-drop builder

物足りない点

  • Not tailored to e-commerce specifics like checkout friction, purchase completion, or payment trust
  • No adaptive AI interview to follow up on a low rating or abandoned session
  • No automated scoring of response quality or auto-generated analytical report

よくあるご質問

「E-Commerce Website Shopping Experience Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for shopping with us! We'd love to hear how your visit to our website went today. Your responses are completely c…」・「What brought you to the site today?」・「How easy was it to find what you were looking for on the site?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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