Fast Food Visit Experience & Ordering Satisfaction Survey

Thanks for taking a few minutes to tell us about your fast food experiences! Your responses are completely confidential and anonymized. We're especially interested in your most recent visit — honest details help us the most. About 8 minutes.

In the last 30 days, how many times have you ordered from a fast food restaurant?

• Not at all
• 1-2 times
• 3-5 times
• 6-10 times
• More than 10 times

How did you place your most recent fast food order?

• Drive-thru
• Ordered inside at the counter
• Self-service kiosk
• Mobile app
• Third-party delivery app
• Website (pickup or delivery)

Overall, how satisfied were you with your most recent fast food visit?

How likely are you to recommend this restaurant to a friend or colleague?

Thinking about that same visit, how would you rate each of the following?

Which of the following changes would do the most — and least — to improve your fast food experience?

• Faster order fulfillment
• Getting my order right every time
• Lower prices
• Healthier menu options
• Cleaner dining areas
• More menu variety
• Friendlier staff
• A better mobile app or ordering experience
• More consistent food quality

Now think about a typical combo meal — a main item, a side, and a drink. (Template note: replace 'combo meal' with a specific menu item you want to price-test before launching.)

• At what price would this combo meal be so inexpensive that you'd question the quality of the food or ingredients?
• At what price would this combo meal start to feel like a bargain — a great deal for the money?
• At what price would this combo meal start to feel expensive, though you'd still consider buying it?
• At what price would this combo meal be so expensive that you would not consider buying it at all?

Reconstruct exactly what happened on the respondent's most recent fast food visit: which restaurant and channel they used, whether the order came out correct and how fast, and what specifically drove their satisfaction rating. If they rated the visit low or flagged an accuracy or speed problem, probe what went wrong, whether staff addressed it, and whether it would change their future visit frequency.

Just a few quick optional questions about you, then we're done.

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

What is your approximate annual household income?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your answers will feed directly into a report on where we can speed up service, fix order accuracy, and prioritize the changes customers care about most.