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Market Research

Gen Z AI-First Product Discovery Habits Survey

Explores how Gen Z respondents use AI chatbots and assistants alongside search engines, social feeds, and influencers to find and vet products — including trust levels, time allocation, and what actually drives a purchase. An AI follow-up interview reconstructs a real recent AI-assisted shopping moment instead of relying on self-reported habits.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hey! We're studying how people discover new products these days — including AI chatbots and assistants. Your responses are completely confidential and anonymized. There are no right or wrong answers, just tell us what's actually true for you. About 5-6 minutes.

Q02
選択式必須

In the last 30 days, which of these have you used to discover a new product or brand?

  • AI chatbots or assistants (e.g., ChatGPT, Gemini)
  • Search engines (e.g., Google, Bing)
  • Short-form video (TikTok, Reels, Shorts)
  • Social media feeds or posts
  • Influencer or creator recommendations
  • Friends or family
  • In-store browsing
  • Online ads
Q03
選択式必須

Which AI tools, if any, have you used to research or discover products in the last 30 days?

  • ChatGPT
  • Google Gemini
  • Perplexity
  • Microsoft Copilot
  • TikTok's AI search or assistant
  • Instagram or Meta AI
  • Another AI shopping assistant
Q04
オピニオンスケール必須

Compared to traditional search engine results, how much do you trust product recommendations generated by AI chat tools?

スケール: 1 – 7
最小:Much less trustworthy than search最大:Much more trustworthy than search
Q05
ランク付け必須

Rank these sources from most to least influential on your actual purchase decisions.

  1. AI chatbots or assistants
  2. Search engines
  3. Short-form video
  4. Social media posts
  5. Influencer or creator content
  6. Friends or family recommendations
ドラッグして順位を付ける
Q06
ベスト・ワースト選択（MaxDiff）必須

When you use an AI tool to research a product, which of these matter most to you, and which matter least?

  • Getting a fast answer
  • Personalized recommendations based on my needs
  • Ability to ask follow-up questions
  • Summarized reviews and pros/cons
  • Price comparisons across retailers
  • Feeling like the advice is unbiased and ad-free
  • Confidence the information is accurate
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
マトリクス必須

How much do you agree with each statement about how you shop with AI tools?

5行 × 5列
  • I ask AI tools open-ended questions instead of typing keyword searches when researching a product.
  • I trust an AI tool's product recommendation more when it explains its reasoning.
  • I still double-check AI-recommended products with a search engine or reviews before buying.
  • I've replaced at least one search engine habit with an AI chat tool.
  • I worry AI product recommendations may be influenced by paid partnerships I can't see.
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
ポイント配分必須

Thinking about the time you spend discovering new products, split 100 points across these channels based on how much time you actually spend on each.

  • AI chatbots or assistants
  • Search engines
  • Short-form video
  • Social media feeds
  • Influencer content
  • In-person or store browsing
100ポイントを配分
Q09
選択式必須

In the last 30 days, have you purchased a product that an AI chatbot or assistant recommended or helped you decide on?

  • Yes
  • No
  • Not sure / can't recall
Q10
AIインタビュー

Walk the respondent through the most recent time they used an AI chatbot or assistant to discover or research a product: what prompted them to ask AI instead of searching or scrolling, what exactly they asked, how the AI's answer compared to what they expected, and whether it led to a purchase or a switch away from a brand they were already considering. If they say they've never used AI for product discovery, probe what would need to change for them to try it.

Q11
自由回答（短文）

What's one thing that would make you trust an AI shopping assistant's recommendations more?

Q12
選択式

Which age range do you fall into?

  • Under 18
  • 18-20
  • 21-24
  • 25-27
  • Prefer not to say
Q13
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
メッセージ

That's everything — thanks so much for sharing! Your answers will help us understand how AI tools are reshaping product discovery for your generation.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Uses a ranking exercise and a max-diff question to force real trade-offs between AI tools, search, social feeds, and influencers, instead of only agree/disagree ratings
  • Includes an AI follow-up interview that reconstructs one specific recent AI-assisted shopping moment, capturing what actually happened rather than relying on generalized self-report
  • A constant-sum question makes respondents split 100 points across discovery channels, revealing actual time allocation rather than vague ranked preference
  • Combines an opinion scale and matrix on trust in AI recommendations with an open-ended question on what would increase that trust, giving both quantifiable and qualitative insight into AI-shopping trust

QuestionPro

Product Evaluation Survey Template and Sample Questionnaire

This is a static, fielding-ready questionnaire aimed at evaluating an existing product's features and satisfaction, not at mapping how people discover or vet products using AI tools. It's a genuine survey template from an established platform, but the content and framing don't address AI-assisted discovery behavior or trust in AI recommendations.

優れている点

  • Established survey platform with a ready-to-use sample questionnaire
  • Structured around clear product-evaluation metrics
  • Likely customizable within QuestionPro's standard survey builder

物足りない点

  • No adaptive AI follow-up interview to probe or reconstruct a specific behavioral moment
  • No voice AI interview option
  • Doesn't address AI-tool usage, trust versus search engines, or discovery channel time allocation, which are the core topics here

SurveyMonkey

Product Review Template: Turn Feedback Into Product Wins

This template is oriented toward post-purchase product feedback and reviews rather than the pre-purchase discovery and research process. It's a ready-to-field static template from a major survey provider, but it doesn't touch on AI chatbot usage or trust in AI-generated recommendations.

優れている点

  • Ready-to-use template from a widely adopted survey platform
  • Framed around actionable feedback for product improvement
  • Simple deployment for post-purchase sentiment

物足りない点

  • No mechanism to reconstruct a specific AI-assisted shopping decision through adaptive questioning
  • No coverage of AI tool trust, discovery-channel time split, or influence ranking, which this topic requires
  • No published methodology on how questions adapt or are scored, since it's a fixed-question template

SurveySparrow

Product Feedback Survey Template

SurveySparrow's template uses its conversational, chat-style survey format, which reads more naturally than a typical form, but it is still a fixed-question feedback survey rather than one built to explore discovery habits or AI-assisted research behavior. It's fielding-ready but topically focused on general product feedback.

優れている点

  • Conversational chat-style interface makes the survey feel more natural to complete
  • Ready-to-deploy template within SurveySparrow's platform
  • Likely supports basic branching common to the platform

物足りない点

  • Conversational UI is not the same as an adaptive AI interview that follows up based on a respondent's actual answer content
  • No voice AI interview or automated per-response quality scoring
  • Doesn't address AI chatbot discovery habits, trust versus search engines, or channel-time allocation central to this topic

よくあるご質問

「Gen Z AI-First Product Discovery Habits Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hey! We're studying how people discover new products these days — including AI chatbots and assistants. Your responses a…」・「In the last 30 days, which of these have you used to discover a new product or brand?」・「Which AI tools, if any, have you used to research or discover products in the last 30 days?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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