Q01
メッセージ
すべてのテンプレートMarketing & Growth
Brand Discoverability in AI Answers and Chatbot Recommendations
Measures how often and how favorably customers encounter your brand when they ask AI tools like ChatGPT or Gemini for recommendations, versus competitors. An AI follow-up reconstructs the actual prompts, answers, and buying decisions behind a recent AI-assisted search.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全13問・約7分
Q02
選択式必須
In the last 3 months, have you used an AI tool (like ChatGPT, Gemini, Copilot, or Perplexity) to research or get recommendations in our product category?
- Yes, more than once
- Yes, once
- No, but I'm aware of these tools
- No, never used one
Q03
選択式
Which AI tools have you used for this kind of research? Select all that apply.
- ChatGPT
- Google Gemini
- Microsoft Copilot
- Perplexity
- Claude
- An AI feature built into a search engine or app
Q04
オピニオンスケール必須
When you've asked an AI tool for recommendations in this category, how often has our brand been mentioned?
スケール: 0 – 10
最小:Never mentioned最大:Always mentioned
Q05
オピニオンスケール必須
When our brand was mentioned, how favorably was it described relative to alternatives?
スケール: 1 – 7
最小:Much less favorably than others最大:Much more favorably than others
Q06
マトリクス
How well does each statement describe what you've seen AI tools say about our brand?
5行 × 5列
- It's named among the top options
- It's described accurately
- Its pricing or key features are described correctly
- It's recommended for the right use case
- It's compared fairly to competitors
列: Never seen this · Rarely · Sometimes · Often · Always
Q07
ランク付け
Rank the sources you trust most when deciding between brands in this category.
- AI chatbot recommendations
- Search engine results
- Reviews on third-party sites
- Friends or colleagues
- Brand's own website
- Social media
ドラッグして順位を付ける
Q08
選択式
Compared to (Replace with competitor A) and (Replace with competitor B), how does AI position our brand? (Template note: swap in your actual top competitors before launch.)
- Consistently named first or among the top
- Named, but usually after competitors
- Rarely or never named
- Not sure / haven't compared
Q09
選択式必須
Has an AI tool's recommendation ever directly influenced a purchase or decision you made in this category?
- Yes, it influenced me toward our brand
- Yes, it influenced me toward a competitor
- It played a small role but wasn't decisive
- No influence at all
Q10
AIインタビュー
Reconstruct the respondent's most recent experience asking an AI tool for a recommendation in this category: what exact question or prompt they used, which brands came up and in what order, how our brand was described, and whether anything was inaccurate or missing. If they said an AI recommendation influenced a purchase toward a competitor, probe specifically what the AI said about that competitor that our brand lacked. If they've never used AI for this, probe what would make them start.
Q11
自由回答（短文）
If you remember, what exact phrase or question did you type into the AI tool? (Optional — helps us understand how people search.)
Q12
選択式
Which age range do you fall into?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
メッセージ
That wraps up the survey — thank you! Your answers help us understand and improve how AI tools represent our brand to people like you.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Directly asks which AI tools (ChatGPT, Gemini, Copilot, etc.) respondents have used for category research and how often your brand comes up in their recommendations, rather than treating 'brand awareness' as a generic construct.
- Includes a favorability rating and a matrix specifically about what AI tools have said about your brand versus alternatives, plus a ranking of trusted decision sources — giving a full picture of AI-influenced consideration.
- An AI-moderated follow-up interview reconstructs the respondent's actual recent AI search — the real prompt, the answer given, and the resulting decision — instead of relying on recalled multiple-choice answers alone.
- Captures the literal phrase typed into the AI tool as a short-text response, and closes with a question on whether an AI recommendation directly influenced a purchase, linking AI visibility to real buying behavior.
QuestionPro
Brand mindset IQ survey questions + sample questionnaire templateThis is a general brand perception/mindset questionnaire covering awareness, consideration, and equity — presented as a guide with sample questions rather than a ready-to-field, AI-specific instrument. It's relevant as a brand-tracking competitor but not built around AI or chatbot recommendation behavior.
優れている点
- Established brand-equity framework with structured sample questions from an experienced research team
- Covers classic funnel metrics like awareness and consideration that are useful for broad brand health tracking
物足りない点
- No questions targeting ChatGPT, Gemini, or other AI assistants, or how the brand is discussed by them
- Static question list with no adaptive follow-up — can't probe a respondent's actual AI conversation or prompt
- No transparent methodology showing what was asked or how responses were scored
SurveyMonkey
NPS And Brand Loyalty Survey TemplateA ready-to-use, fielding-ready template focused on Net Promoter Score and brand loyalty metrics. It's a legitimate brand-perception competitor but oriented toward classic loyalty/advocacy scoring, not toward how AI tools surface or describe a brand.
優れている点
- Quick to deploy with SurveyMonkey's familiar NPS scoring convention
- Good for tracking loyalty and advocacy trends over time
物足りない点
- No questions about AI tool usage, chatbot recommendations, or favorability of AI-generated brand mentions
- Fixed-question format with no adaptive interview to reconstruct a respondent's actual AI search session
- No visibility into prompt wording or answer content — can't tell you what an AI actually said about the brand
よくあるご質問
「Brand Discoverability in AI Answers and Chatbot Recommendations」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking part! We're curious how AI chatbots and search assistants talk about our brand compared to others when…」・「In the last 3 months, have you used an AI tool (like ChatGPT, Gemini, Copilot, or Perplexity) to research or get recomme…」・「Which AI tools have you used for this kind of research? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、13問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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