Q01
メッセージ
すべてのテンプレートMarketing & Growth
Social Media Usage & Brand Engagement Habits Survey
Maps how people actually spend time on social platforms, which content formats earn a follow, and how that behavior translates into purchases — with an AI follow-up interview that reconstructs a real recent purchase decision instead of relying on self-reported influence scores. Built for marketing and growth teams sizing up social strategy.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全12問・約7分
Q02
選択式必須
Which social media platforms have you personally used in the last 30 days?
- TikTok
- X (Twitter)
- YouTube
- Snapchat
Q03
ポイント配分必須
Thinking about a typical week, split 100 points across these platforms based on how much time you spend on each. Put 0 for platforms you don't use.
- TikTok
- X (Twitter)
- YouTube
- Other
100ポイントを配分
Q04
マトリクス必須
How often do you do each of the following on social media?
6行 × 5列
- Scroll a feed without a specific goal
- Watch videos or reels
- Message friends or family
- Follow or check in on brands and creators
- Browse or shop for products
- ほか1件
列: Never · Rarely · Sometimes · Often · Every day
Q05
ベスト・ワースト選択（MaxDiff）必須
Which of these makes you most likely, versus least likely, to follow a brand on social media?
- Entertaining or funny content
- Discounts and promotions
- Educational product content
- Behind-the-scenes look at the company
- Content from real customers
- Influencer or creator partnerships
- Fast, helpful customer service replies
- Contests and giveaways
各セットで最も良いもの・最も悪いものを選択最も良い:Most likely to make me follow最も悪い:Least likely to make me follow
Q06
オピニオンスケール必須
How much do posts from brands you follow influence what you end up buying?
スケール: 1 – 7
最小:No influence at all最大:Major influence
Q07
選択式必須
Have you ever bought a product after seeing it on social media?
- Yes, within the last month
- Yes, but longer ago
- No, never
- Not sure / can't remember
Q08
AIインタビュー
Reconstruct one real, recent time the respondent bought something after seeing it on social media (or, if they said 'never' or 'not sure', explore what stops them from ever converting). Anchor on specifics: which platform, what the post or video looked like, who posted it, how long between seeing it and buying, and what almost stopped them. Push past vague answers like 'it looked cool' to get the actual trigger moment.
Q09
評価スケール必須
How much do you trust content that brands post directly on their own social media accounts?
範囲: 1 – 5
最小:Don't trust it at all最大:Trust it completely
Q10
選択式
What's your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
選択式
What's your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
メッセージ
Thanks so much for sharing how you use social media — this is really helpful. Your answers will be combined with others to shape our social content and platform strategy, and no individual response will be shared or identified.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond self-reported influence scores with an AI follow-up interview that reconstructs one real, recent purchase the respondent made after seeing something on social media
- Combines quantitative platform-time allocation (constant sum across platforms), behavioral frequency tracking (matrix), and trade-off analysis (max-diff on what drives a brand follow) in one flow
- Opens and closes with natural chat messages that frame the survey conversationally rather than as a cold form, which supports better completion and honesty
- Automated per-response quality scoring and an auto-generated report mean marketing and growth teams get analysis-ready output instead of raw export data to clean up themselves
Jotform
Social Media Usage Survey Form TemplateA ready-to-field static form template covering general social media usage habits, easily customizable in Jotform's drag-and-drop builder. It's built for quick deployment and integrates with Jotform's broader form ecosystem (payments, notifications, etc.), but it's a fixed question set rather than an adaptive interview. Good for basic usage tracking, not for probing the 'why' behind a purchase decision.
優れている点
- Fast to deploy and customize via a familiar drag-and-drop form builder
- Fits into Jotform's wider suite of integrations (notifications, payment add-ons, etc.)
- Likely offers a free tier suitable for quick, low-stakes fielding
物足りない点
- Static question set with no adaptive follow-up probing into individual responses
- No mechanism to reconstruct a specific purchase decision — relies on generic usage questions
- No published methodology on how questions were validated or scored
SurveySparrow
Social Media Usage QuestionnaireA conversational-style questionnaire template positioned for marketing use cases, which aligns well with SurveySparrow's chat-like survey format. It covers usage habits but appears to be a fixed-flow questionnaire rather than one that dynamically branches based on what a respondent actually says. Useful for straightforward usage snapshots rather than deep behavioral reconstruction.
優れている点
- Conversational UI format that can feel more engaging than a traditional grid-style form
- Marketing-specific template framing suggests relevance to brand/social use cases
- Likely mobile-friendly given SurveySparrow's chat-form design
物足りない点
- No adaptive AI interviewing — the conversational tone is templated, not dynamically generated per respondent
- No voice AI interview or screen-share task option for deeper qualitative capture
- No transparent, published prompt logic behind how follow-up questions (if any) are chosen
QuestionPro
Social Media Survey+Free Questionnaire TemplateA broad, free social media survey template from an established enterprise survey platform, likely covering general usage and sentiment questions. It benefits from QuestionPro's mature analytics and reporting dashboard, but the template itself is a standard question bank rather than an interview that adapts to each respondent's actual behavior. Best suited for high-volume, low-depth usage snapshots.
優れている点
- Backed by an established survey platform with mature reporting and analytics dashboards
- Offered as a free template, lowering the barrier to quick testing
- Broad general-purpose coverage of social media usage topics
物足りない点
- Fixed question bank with no adaptive AI follow-up probing on individual answers
- No purchase-reconstruction mechanism — relies on standard self-reported influence-style questions
- No voice AI interview option or guided screen-share task for behavioral evidence
よくあるご質問
「Social Media Usage & Brand Engagement Habits Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Hi! We're trying to understand how people actually use social media day to day — not just which apps you have installed.…」・「Which social media platforms have you personally used in the last 30 days?」・「Thinking about a typical week, split 100 points across these platforms based on how much time you spend on each. Put 0 f…」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、12問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
関連テンプレート
似たテーマのほかの調査もご覧ください。