Integration Partner Prioritization & Switching Cost Assessment

Welcome, and thank you for participating in this survey on integration partner prioritization and switching costs. This survey takes approximately 8–10 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest professional experience. All responses are confidential and will be reported only in aggregate to inform integration strategy decisions. Please answer based on your primary product or platform.

Which best describes your involvement with third-party integrations for your primary product?

• Primary decision-maker for selecting/managing integrations
• Joint decision-maker with others
• Provide technical input but do not decide
• Not involved in selecting or managing integrations

Which integration categories are most critical to your day-to-day workflows? Select up to 5.

• CRM / Sales
• Marketing automation
• Analytics / BI
• Payments / Billing
• Customer support / ITSM
• Cloud storage / Files
• Identity / SSO
• ERP / Finance
• Collaboration / Chat
• Data warehouse / ETL
• Other (please specify)

Rank the following criteria by how important each is when you prioritize integration partners (1 = most important).

1. Business impact on core workflows
2. User/department coverage
3. Data criticality and volume
4. Switching effort (time/cost)
5. Contract or lock-in risk
6. Revenue influence (renewal/expansion)
7. Strategic alignment
8. Vendor stability and roadmap

Thinking about the critical integration partner you named, how painful would it be to switch to an equivalent alternative today?

Which integration partner or category should we prioritize next for development or improvement?

What is your job level?

• Individual contributor
• Manager
• Director
• VP
• C-suite / Founder
• Other

Thank you for your time. Your input will directly inform how we prioritize and improve our integration partnerships. If you indicated interest in piloting a new integration, we may reach out in the coming weeks.

How many third-party integrations has your organization actively used with this product in the past 12 months?

• None
• 1–3
• 4–6
• 7–10
• More than 10

Name the single most critical integration partner you manage today.

For a critical integration, approximately how many total internal hours would it take to switch to an equivalent partner?

• Less than 20 hours
• 20–50 hours
• 51–100 hours
• 101–250 hours
• 251–500 hours
• More than 500 hours
• Not sure

Based on your responses throughout this survey, please share any additional thoughts about your integration priorities, switching challenges, or partnership experiences. Our AI moderator may ask a follow-up question or two to better understand your perspective.

Which function best describes your primary role?

• Product Management
• Engineering / Development
• IT / Operations
• Customer Success / Support
• Sales
• Marketing
• Data / Analytics
• Procurement / Vendor Management
• Other

Thinking about the partner you just named, how would you rate the overall reliability of their integration (uptime, data accuracy, consistency)?

Rank the following obstacles to switching a critical integration, where 1 = the biggest blocker.

1. Data migration and mapping
2. Rebuilding automations/workflows
3. User retraining and change management
4. API gaps or missing capabilities
5. Contract terms or penalties
6. Security/compliance re-assessment

Would you be open to piloting a new or deeper integration if invited?

• Yes
• No
• Maybe

How many employees does your company have?

• 1–49
• 50–249
• 250–999
• 1,000–4,999
• 5,000+

How would you rate the quality of their technical support and documentation?

Where are you primarily located?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East / Africa
• Other

How would you rate their data security and compliance practices?

How many years have you worked with integrations (planning, building, or managing)?

• Less than 1 year
• 1–2 years
• 3–5 years
• 6–10 years
• More than 10 years

How would you rate the ease of initial integration setup and ongoing maintenance?