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Competitive Landscape & Switching Drivers Survey

Benchmarks how customers perceive your brand against named competitors — consideration, head-to-head ratings, and switching likelihood — then uses an AI follow-up interview to surface the real story behind a preference or switch. Built for product marketing, competitive intelligence, and strategy teams tracking share of consideration.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your perspective on the market! We're trying to understand how you see us compared to other options out there — there are no wrong answers. Your responses are completely confidential and anonymized. About 5-6 minutes.

Q02
選択式必須

Which of the following companies have you seriously considered, gotten a quote from, or used in the last 12 months? (Template note: replace the names below with your real competitor set before launching.)

  • (Your Brand)
  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
Q03
選択式必須

Which one of these do you currently rely on the most for this need?

  • (Your Brand)
  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • Don't currently use any of these
Q04
ベスト・ワースト選択（MaxDiff）必須

When you're comparing providers like these, which factors matter most to you? (Template note: adjust this list to match the real factors in your category.)

  • Price or value for money
  • Product or service quality
  • Customer support responsiveness
  • Ease of getting started
  • Reliability and uptime
  • Brand reputation
  • Flexibility of contracts or plans
  • Speed of implementation
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q05
マトリクス必須

Thinking about (Your Brand) versus the competitor you rely on most, how do we compare on each of the following?

5行 × 5列
  • Price / value for money
  • Product or service quality
  • Customer support
  • Ease of use
  • Reliability
列: Much worse than them · Somewhat worse · About the same · Somewhat better · Much better than them
Q06
オピニオンスケール必須

How likely are you to switch away from your current primary provider in the next 12 months?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q07
ポイント配分必須

If you had to split a $100 budget among these providers based on how likely you'd be to choose each one today, how would you divide it?

  • (Your Brand)
  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • Someone else entirely
100ポイントを配分
Q08
AIインタビュー

Probe the reasoning behind how the respondent split their budget and their stated switching likelihood. If most of the budget went to a competitor, dig into the specific trigger event or dealbreaker that pushed them there and what it would take to win the budget back. If most went to (Your Brand), confirm what's actually protecting that loyalty versus what's just inertia, and ask what would make them look elsewhere despite that.

Q09
自由回答（長文）

Is there one thing a competitor does noticeably better than we do that you wish we matched?

Q10
選択式

Which best describes your role in choosing between providers like these?

  • Final decision-maker
  • Strong influence on the decision
  • One voice among several
  • I mostly use what's already chosen
  • Prefer not to say
Q11
プルダウン

What's the approximate size of your organization?

  • Just me / freelance
  • 2-50 employees
  • 51-500 employees
  • 501-5,000 employees
  • 5,000+ employees
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your answers feed directly into how we track our position against the competition, and which gaps we prioritize closing first.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Pairs a quantitative comparison (consideration, current provider, MaxDiff on decision factors, head-to-head matrix ratings, and a $100 constant-sum budget split) with an AI follow-up interview that specifically probes why respondents allocated their budget the way they did and what's behind a switch
  • Includes an open-ended question on what a competitor does noticeably better, which the AI interview can dig into in real time instead of collecting a flat text answer
  • Segments results by role in the buying decision and organization size, so competitive intelligence and product marketing teams can slice share-of-consideration data by buyer type
  • Every AI probe follows a transparent, disclosed prompt, and responses get an automated quality score, so teams can trust the qualitative data feeding competitive reports

SurveyMonkey

Competitor Research Survey Template & Questions

A ready-to-field template with a standard set of competitor-awareness and rating questions, backed by SurveyMonkey's large distribution and panel infrastructure. It's built for broad benchmarking rather than deep, brand-specific switching narratives. Good starting point if you mainly need static ratings at scale rather than the 'why' behind them.

優れている点

  • Established survey distribution and panel reach
  • Large question/template library for quick setup
  • Familiar builder for teams already on SurveyMonkey

物足りない点

  • Static question set with no adaptive follow-up to explore switching reasons
  • No automated per-response quality scoring
  • No published methodology for how questions were derived

SurveySparrow

Competitor Research Survey Template

A conversational, chat-style template covering competitor awareness and preference questions, fielding-ready out of the box. Its strength is presentation and multi-channel delivery rather than probing deeper into individual responses. Best suited to teams wanting a friendlier survey feel without needing follow-up depth.

優れている点

  • Conversational chat-style question flow
  • Multi-channel distribution options
  • Quick-start marketing-focused template

物足りない点

  • No adaptive AI interviewing to follow up on an answer like a switch or budget split
  • No voice-based interview option
  • No transparent prompt or scoring methodology published

Typeform

Competitor Research Survey Template

A well-designed, fielding-ready template known for Typeform's clean one-question-at-a-time interface, which tends to boost completion on comparison-style questions. It covers standard competitive research ground but stops at the answer given, with no mechanism to explore the reasoning behind it. Strong for engagement, lighter on depth.

優れている点

  • Polished, high-completion-rate UX
  • Simple drag-and-drop customization
  • Good mobile-friendly design

物足りない点

  • No AI follow-up or voice interview to surface the reasoning behind ratings or switching intent
  • No automated quality scoring of open responses
  • No disclosed prompt or methodology transparency

よくあるご質問

「Competitive Landscape & Switching Drivers Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your perspective on the market! We're trying to understand how you see us compa…」・「Which of the following companies have you seriously considered, gotten a quote from, or used in the last 12 months? (Tem…」・「Which one of these do you currently rely on the most for this need?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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