Product Integration Priorities & Gaps Assessment

Thank you for participating in this survey about your integration experience. Your responses are anonymous and will be reported only in aggregate to help us prioritize our integration roadmap. There are no right or wrong answers — we want your honest opinions. Participation is voluntary, and you may stop at any time. This survey takes approximately 7 minutes.

Have you used our product within the past 3 months?

• Yes
• No

Which of the following tool categories do you currently connect with our product? Select all that apply.

• Project management (e.g., Asana, Jira, Trello)
• Team chat (e.g., Slack, Microsoft Teams)
• CRM/marketing (e.g., Salesforce, HubSpot, Marketo)
• Cloud storage (e.g., Google Drive, Dropbox, OneDrive)
• BI/analytics (e.g., Looker, Tableau, Power BI)
• Data warehouse (e.g., BigQuery, Snowflake, Redshift)
• Identity/SSO (e.g., Okta, Azure AD)
• Payments/billing (e.g., Stripe, Chargebee)
• Workflow automation (e.g., Zapier, Make)
• ITSM/helpdesk (e.g., ServiceNow, Zendesk)
• Custom API/webhooks
• No integrations connected today

Rank the following integration use cases by importance for your team. Drag the most important to the top.

1. Sync customer or project data across tools
2. Send notifications to teams or stakeholders
3. Automate multi-step workflows
4. Import or export files and data
5. Single sign-on and user provisioning

Thinking about integrations you do NOT currently use with our product, which categories are most missing or in need of improvement? Select up to three.

• Project management
• Team chat
• CRM/marketing
• Cloud storage
• BI/analytics
• Data warehouse
• Identity/SSO
• Payments/billing
• Workflow automation
• ITSM/helpdesk
• Custom API/webhooks
• None — current integrations meet my needs

How comfortable are you configuring integrations on your own, without help from IT or support?

Overall, how satisfied are you with the current integration options available in our product?

What best describes your primary role?

• Individual contributor (technical)
• Individual contributor (non-technical)
• People manager
• Executive/leadership
• Operations
• Product management
• Data/analytics
• IT/engineering
• Other

Thank you for completing this survey. Your responses will directly inform our integration roadmap and help us build the features that matter most to you. If you have any questions, please contact [research-team@company.com].

In the past 30 days, how often did you use integrations in your workflows?

• Not at all
• Once or twice total
• A few times a week
• About once a day
• Multiple times a day

Rank the following integration capabilities by importance for your team. Drag the most important to the top.

1. Real-time data syncing
2. Scheduled or batch data transfers
3. Error handling and automatic retries
4. Custom field mapping
5. Activity logs and monitoring
6. Granular permission controls

What is the single integration you need most, and what are the top one or two actions it should support?

What most often blocks integration work in your team today? Select all that apply.

• Don't have the needed integration
• Setup is too complex
• Permission or security constraints
• Costs or pricing
• Limited admin rights
• Performance or rate limits
• Data quality or consistency concerns
• Not a current priority
• Other

Based on your responses throughout this survey, please share any additional thoughts about your integration needs, priorities, or experiences.

What is the approximate size of your organization?

• 1–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001+

Which outcomes do you most expect from integrations? Rank from most to least expected.

1. Time saved on manual tasks
2. Fewer manual errors
3. Faster insights and decisions
4. Improved team visibility and communication
5. Reduced operational costs
6. Stronger compliance or security posture

Approximately how many team hours per week do you think integrations could save?

• Less than 1 hour
• 1–3 hours
• 4–7 hours
• 8–15 hours
• 16–30 hours
• More than 30 hours
• Not sure

Which industry best describes your organization?

• Software/Technology
• Professional services
• Financial services
• Healthcare/Life sciences
• Education
• Retail/eCommerce
• Manufacturing
• Media/Entertainment
• Nonprofit/Public sector
• Other

Approximately how many people are on your immediate team?

• 1–3
• 4–7
• 8–15
• 16–30
• 31–50
• 51+