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Market Research

Kano Model Feature Prioritization Survey

Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全25問・約11分
Q01
メッセージ

Welcome to this product feature evaluation survey. We'd like to understand how you feel when certain features are present or absent — there are no right or wrong answers, only your honest opinions. This survey takes approximately 8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential, anonymized, and will be reported only in aggregate to guide product development decisions. Please answer based on your own experience and preferences.

Q02
選択式

How familiar are you with products in this category (e.g., [product type])?

  • I currently use one or more
  • I have used one in the past
  • I am aware of them but have not used one
  • I am not familiar with this type of product
Q03
選択式

If the product offered Fast Checkout, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q04
選択式

If the product offered Dark Mode, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q05
選択式

If the product offered Offline Access, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q06
選択式

If the product offered Advanced Search Filters, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q07
選択式

If the product offered Real-Time Notifications, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q08
選択式

If the product offered Export to CSV, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q09
AIインタビュー

We'd like to understand the reasoning behind some of your feature evaluations. An AI moderator will ask you a few follow-up questions about the features you feel most strongly about.

Q10
ランク付け

Please rank these features by how important they are to you (drag to reorder, 1 = most important).

  1. Fast Checkout
  2. Dark Mode
  3. Offline Access
  4. Advanced Search Filters
  5. Real-Time Notifications
  6. Export to CSV
ドラッグして順位を付ける
Q11
自由回答（長文）

Based on your responses in this survey, please share any additional thoughts or feelings about these features or your overall product experience.

Q12
選択式

What best describes your primary role?

  • Individual user
  • Team member
  • Team lead / Manager
  • Executive / Decision-maker
  • Consultant
  • Other
Q13
メッセージ

Thank you for completing this survey — your responses have been recorded and will help shape future product decisions. You may now close this window.

Q14
選択式

If the product did NOT offer Fast Checkout, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q15
選択式

If the product did NOT offer Dark Mode, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q16
選択式

If the product did NOT offer Offline Access, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q17
選択式

If the product did NOT offer Advanced Search Filters, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q18
選択式

If the product did NOT offer Real-Time Notifications, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q19
選択式

If the product did NOT offer Export to CSV, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q20
オピニオンスケール

How important is it to you that new features are added to this product in general?

スケール: 1 – 7
最小:Not at all important最大:Extremely important
Q21
選択式

How often do you use products like this?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q22
選択式

How would you describe your experience level with similar products?

  • Beginner
  • Intermediate
  • Advanced
  • Expert
Q23
選択式

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q24
選択式

In which region do you primarily live or work?

  • North America
  • Latin America
  • Europe
  • Africa
  • Middle East
  • Asia
  • Oceania
  • Prefer not to say
Q25
プルダウン

What industry do you primarily work in?

  • Technology / Software
  • Finance / Banking
  • Healthcare / Pharmaceuticals
  • Education
  • Retail / E-commerce
  • Manufacturing
  • Media / Entertainment
  • Government / Public Sector
  • Consulting / Professional Services
  • Nonprofit
  • Other
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Asks paired 'if offered / if not offered' Kano questions for each feature (Fast Checkout, Dark Mode, Offline Access, Advanced Search Filters, Real-Time Notifications, Export to CSV) to classify them as Must-Be, Attractive, One-Dimensional, or Indifferent
  • Includes an AI follow-up interview that adaptively probes the reasoning behind a respondent's feature evaluations, going beyond static multiple-choice
  • Adds a drag-and-drop ranking task and an open-text reflection question so quantitative Kano scoring is paired with qualitative context
  • Captures role, usage frequency, experience level, and industry as segmentation variables, and auto-generates a report from the combined responses

SurveyMonkey

Product Feature Survey Template

A ready-to-field template for gathering feedback on specific product features, which is the closest topical match to a feature-prioritization survey. It appears to use standard closed-ended question types rather than the paired satisfaction/dissatisfaction structure that Kano analysis requires. No indication it supports adaptive follow-up questioning.

優れている点

  • Fielding-ready template specifically framed around product features
  • Backed by SurveyMonkey's established survey distribution and analytics infrastructure
  • Likely quick to deploy for teams already using the platform

物足りない点

  • No visible Kano-style paired functional/dysfunctional question format for classifying features
  • Static question flow with no adaptive AI probing into why respondents feel a certain way
  • No mention of voice AI interviews or automated per-response quality scoring

SurveySparrow

Product Satisfaction Survey Template

This is a general product satisfaction template rather than one built around feature-by-feature prioritization or Kano classification. It's useful for overall sentiment tracking but does not appear structured to distinguish must-be features from delighters. Treat it as a related but not directly equivalent offering.

優れている点

  • Conversational chat-style survey format typical of SurveySparrow
  • Fielding-ready and likely mobile-friendly out of the box
  • Good for broad product satisfaction pulse-checks

物足りない点

  • No apparent Kano-model paired question logic for feature classification
  • No adaptive AI or voice-based follow-up interviews to explore respondent reasoning
  • No transparent prompt methodology or automated quality scoring described

よくあるご質問

「Kano Model Feature Prioritization Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が25問含まれており、最初の設問は次のとおりです：「Welcome to this product feature evaluation survey. We'd like to understand how you feel when certain features are presen…」・「How familiar are you with products in this category (e.g., [product type])?」・「If the product offered Fast Checkout, how would you feel?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、25問を約11分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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