JTBD Outcome-Driven Innovation Survey for Current Users

Welcome, and thank you for participating! This survey takes about 13 minutes and asks about your experience using our product for one specific job over the past 30 days. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are anonymous, reported only in aggregate, and used internally to inform product improvements.

Have you used our product to complete a specific task or job in the past 30 days?

• Yes
• No

In the past 30 days, how often did you use our product for this job?

• Daily
• Several times a week
• Weekly
• Every 2–3 weeks
• Monthly or less

Think about the most recent time you did this job with our product. Briefly describe the situation: what were you trying to accomplish, and what was the context?

Overall, how satisfied are you with how well our product helps you accomplish this job?

Below are outcomes people typically want when doing this job. Please rank them from most to least important to you (drag to reorder; top = most important).

1. Minimize time to complete the job
2. Reduce errors and rework
3. Increase confidence in the result
4. See progress and status at a glance
5. Coordinate smoothly with others
6. Easily find the information needed
7. Avoid unnecessary interruptions and handoffs

How satisfied are you with our product's ability to help you minimize the time to complete this job?

Which outcomes would you most like us to improve next? Select up to three.

• Minimize time to complete the job
• Reduce errors and rework
• Increase confidence in the result
• See progress and status at a glance
• Coordinate smoothly with others
• Easily find the information needed
• Avoid unnecessary interruptions and handoffs

You've told us which outcomes matter most and where you're less satisfied. Let's explore that further. Please share more about why those outcomes are important to you and what specifically isn't working well today.

What, if anything, made this job difficult or unsatisfying? Please share a recent example.

Besides our product, what other tools do you use for this job? Select all that apply.

• Spreadsheets
• Email
• Team chat (e.g., Slack, Teams)
• Docs / wikis
• Project management tools
• BI / analytics tools
• Custom scripts / automation
• None of these
• Other (please specify)

Which best describes your role level?

• Individual contributor
• People manager
• Senior / executive leader
• Other (please specify)

Based on your responses in this survey, is there anything else you'd like to share about your experience doing this job with our product?

Thank you for your time! Your input directly informs our product roadmap. If you have any questions about this research, please contact [research team email].

Approximately how many times did you do this job with our product in the past 30 days?

• 1–2 times
• 3–5 times
• 6–10 times
• 11–20 times
• 21–40 times
• More than 40 times

How satisfied are you with our product's ability to help you reduce errors and rework?

If we had to make trade-offs, rank what matters most for this job (drag to reorder; top = most important).

1. Speed / time savings
2. Accuracy / reliability
3. Visibility / traceability
4. Collaboration ease
5. Flexibility / customization
6. Simplicity / low effort

If we could improve just one thing to make this job easier, what should it be?

When coordinating with others for this job, which channels do you most often use? Select all that apply.

• Email
• Team chat (e.g., Slack, Teams)
• Docs / wikis
• Project boards / task tools
• Scheduled meetings
• Ad-hoc calls
• Other (please specify)

Which functional area best describes your work?

• Operations
• Product / Design
• Engineering / Technical
• Data / Analytics
• Sales / Marketing
• Support / Success
• Finance / HR / Admin
• Other (please specify)

Which best describes the primary job you use our product to accomplish?

• Plan or decide what to do
• Execute or complete the work
• Monitor and report outcomes
• Other (please specify)

How satisfied are you with our product's ability to help you feel confident in the result?

How long have you been using our product?

• Less than 3 months
• 3–12 months
• 1–2 years
• 3+ years

How satisfied are you with our product's ability to help you see progress and status at a glance?

About how many people regularly collaborate with you on this job?

• Just me
• 2–5
• 6–10
• 11–25
• 26+

How satisfied are you with our product's ability to help you coordinate smoothly with others?

Approximately how many employees are in your company?

• 1
• 2–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001+

How satisfied are you with our product's ability to help you easily find the information you need?

How satisfied are you with our product's ability to help you avoid unnecessary interruptions and handoffs?