Leisure Travel Behavior & Preferences Survey

Welcome to this survey about leisure travel experiences and preferences. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your personal opinions and experiences. All responses are confidential, will be anonymized, and reported only in aggregate. Results will be used for research purposes only. By continuing, you indicate your consent to participate.

Have you taken a leisure trip (vacation, weekend getaway, or similar) in the past 12 months?

• Yes
• No

Approximately how many leisure trips did you take in the past 12 months?

• 1
• 2
• 3
• 4
• 5 or more

What type of leisure trip do you take most often?

• Beach or resort vacation
• City or cultural trip
• Outdoor or adventure trip
• Road trip
• Cruise
• Visiting friends or family
• Other (please specify)

When traveling for leisure, which mode of transportation do you use most often?

• Personal car
• Rental car
• Domestic flight
• International flight
• Train
• Bus or coach
• Cruise ship
• Other (please specify)

When choosing a leisure travel destination, please rank the following factors from most to least important to you.

1. Cost and budget
2. Weather and climate
3. Cultural attractions and activities
4. Safety and security
5. Ease of travel (distance, flights, visas)
6. Food and dining options
7. Recommendations from friends, family, or reviews

How much influence do online reviews and social media have on your travel destination choices?

Thinking about your most recent leisure trip, how satisfied were you with the overall experience?

How likely are you to recommend that destination to a friend or colleague?

How likely are you to return to the same destination for a future leisure trip?

To what extent do you agree with the following statement: "Leisure travel is essential to my overall well-being."

What is your primary motivation for taking leisure trips?

• Relaxation and stress relief
• Exploring new places and cultures
• Spending time with family or friends
• Adventure and thrill-seeking
• Personal growth or learning
• Escaping daily routine
• Other (please specify)

Based on your responses in this survey, is there anything else you'd like to share about your leisure travel experiences, preferences, or what would make your future trips better?

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

What is your annual household income (before taxes)?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

Which of the following best describes your household?

• Single, no children
• Couple, no children
• Family with children under 18
• Family with children 18 or older
• Other (please specify)

Thank you for completing this survey! Your responses are valuable and will help us better understand leisure travel preferences and experiences. If you have any questions about this research, please contact the research team at the email provided in your invitation.